311230 - Breakfast Cereal Manufacturing
The breakfast cereal industry is a vital part of the food manufacturing sector, contributing significantly to the global diet and economy. If you’re exploring business opportunities or government contracting within this space, understanding NAICS code 311230—Breakfast Cereal Manufacturing—is essential. This code identifies establishments primarily involved in producing breakfast cereals, a staple enjoyed by millions worldwide.
What is NAICS Code 311230?
NAICS code 311230 refers specifically to Breakfast Cereal Manufacturing. This industry classification covers businesses primarily engaged in the manufacturing of a wide range of breakfast cereals, including:
- Ready-to-eat cereals: Products like flakes, puffed grains, and clusters that can be consumed right from the box.
- Hot cereals: Cereal products that require cooking, such as oatmeal and cream of wheat.
These cereals are typically made from grains such as wheat, corn, oats, and rice, often enriched with vitamins and minerals to enhance nutritional value.
Sector: Food Manufacturing
Breakfast Cereal Manufacturing falls under the broader Food Manufacturing sector. This sector is one of the largest in the country, responsible for transforming raw agricultural products into finished food products consumed daily.
Typical Business Activities Under NAICS 311230
Businesses classified under this NAICS code commonly engage in:
- Ready-to-eat cereal production
- Hot cereal manufacturing
- Granola and muesli production
These activities involve blending, cooking, drying, extruding, flaking, and packaging cereal products ready for retail distribution.
Size Standards and Eligibility
For businesses aiming to qualify for small business benefits or government contracts under NAICS 311230, the size standard is defined by employment numbers.
- Size standard: Up to 1,300 employees
Businesses with payrolls or employee counts below this threshold are generally considered small and may be eligible for small business programs, including federal set-aside contracts.
Examples of Businesses Under NAICS 311230
Several well-known companies and smaller businesses produce breakfast cereals under this NAICS code, including:
- Kellogg Company – Renowned for popular ready-to-eat cereals like Frosted Flakes and Special K.
- General Mills – Makers of Cheerios, Wheaties, and other classic cereals.
- Post Consumer Brands – Known for Grape-Nuts, Honey Bunches of Oats, and others.
- Smaller artisanal cereal manufacturers – Many local producers specializing in organic or gluten-free cereals and granola.
Frequently Asked Questions (FAQ) About NAICS 311230
Q: What types of products are included in Breakfast Cereal Manufacturing?
A: This includes ready-to-eat cereals, hot cereals like oatmeal, granola, and muesli products made primarily from wheat, corn, oats, or rice.
Q: Under which sector does NAICS 311230 fall?
A: It is part of the Food Manufacturing sector.
Q: What is the employee size standard for NAICS 311230?
A: The size standard is 1,300 employees.
Q: Can small businesses participate in government contracting for this NAICS code?
A: Yes, businesses under the 1,300 employee threshold may qualify as small businesses and take advantage of set-aside contracts.
Q: Are organic or specialty cereal producers also included in this category?
A: Yes, organic, gluten-free, and specialty cereal manufacturers fall under this NAICS code when producing cereals primarily.
Why Understanding NAICS 311230 Matters
Whether you are a manufacturer, supplier, or government contractor, knowing the specifics of NAICS code 311230 helps in:
- Identifying your industry category correctly
- Applying for appropriate certifications or small business status
- Targeting marketing and business development efforts effectively
- Navigating government contracting and procurement procedures
Conclusion
NAICS code 311230 - Breakfast Cereal Manufacturing is a key classification in the Food Manufacturing sector for businesses producing a variety of breakfast cereals made from grains like wheat, corn, oats, and rice. With a size standard of 1,300 employees, this industry includes major players and niche producers alike. Understanding this NAICS code is essential for businesses and stakeholders engaging in breakfast cereal production and looking to capitalize on government contracting opportunities.
Keywords: NAICS code 311230, Breakfast Cereal Manufacturing, food manufacturing, ready-to-eat cereals, hot cereals, granola production, small business size standard, government contracting breakfast cereals
