323111 - Commercial Printing (except Screen and Books)
In today's fast-paced marketing world, high-quality printed materials remain a vital tool for communication and branding. Whether it's eye-catching brochures, professional business cards, or promotional advertising materials, commercial printing services play an essential role in helping businesses connect with their audiences. NAICS Code 323111 - Commercial Printing (except Screen and Books) defines the scope of this critical manufacturing industry segment and offers insight into the variety of commercial printing activities excluding screen and book printing.
What is NAICS Code 323111?
NAICS 323111 covers establishments primarily engaged in commercial printing, excluding screen printing and book printing. This industry focuses on printing a variety of materials such as:
- Brochures
- Business cards
- Advertising flyers and coupons
- Calendars
- Catalogs
- Greeting cards
- Magazines and periodicals (commercial printing without publishing)
- Maps, posters, and many other printed products
This classification excludes screen printing and book printing but includes numerous other printing methods like digital, lithographic, flexographic, and gravure printing.
Industry Sector: Manufacturing
NAICS 323111 falls under the Manufacturing sector, highlighting the industrial-scale production of printed materials. Businesses under this code use various printing technologies to produce bulk printed products, often operating on a job-order basis. Equipment and production methods include:
- Commercial lithographic (offset) printing
- Digital printing (large format and high resolution)
- Gravure, letterpress, and flexographic printing
- Quick printing services
Typical Business Activities
Companies in this sector often offer a wide range of printing services, including but not limited to:
- Printing of brochures, flyers, catalogs, and business directories
- Production of labels, greeting cards, and postcards
- Manufacturing of calendars, diaries, blankbooks, and appointment books
- Creation of print media such as newspapers, newsletters, magazines (excluding publishing)
- Printing of commercial forms, credit/identification cards, and manifold forms
- Specialized printing like engraving, embossing, and hydrographic printing
Size Standards and Employees
For government contracting and small business eligibility, the size standard for NAICS 323111 is typically up to:
- 650 employees
This threshold helps define qualifying small businesses eligible for set-asides and other federal programs.
Types of Businesses Under NAICS 323111
Here are examples of typical businesses and services classified under this NAICS code:
- Brochure Printing Services: Companies specializing in creating marketing brochures for businesses.
- Business Card Printing Companies: Providers focused on producing professional business cards.
- Advertising Material Printers: Businesses printing promotional items such as flyers, coupons, and posters.
- Commercial Digital Print Shops: Facilities offering quick turnaround printing with digital technologies.
- Custom Calendar and Greeting Card Manufacturers: Specializing in seasonal and event-specific printed goods.
NAICS 323111 Code Details Table
| Product / Activity | Classification Description |
|---|---|
| Commercial Printing (except screen) without publishing | Printing of various commercial materials |
| Advertising materials (coupons, flyers) | Commercial printing services without publishing |
| Agricultural magazines and periodicals commercial printing | Printing without publishing |
| Albums (photo, scrap) and refills manufacturing | Production of photo albums and refill materials |
| Appointment books, diaries, calendars manufacturing | Production of datebooks and refillable planners |
| Art prints | Commercial printing excluding publishing |
| Atlases, globes, and maps printing | Printed geographic materials excluding blueprinting |
| Blankbooks and refills manufacturing | Production of blankbooks for records |
| Business directories and forms printing | Commercial printed business materials |
| Cards (business, greeting, playing, postcards, trading) | Commercial card printing, excluding screen and books |
| Catalogs and collections printing | Commercial print catalogs |
| Checkbooks and refills printing | Manifold and regular checkbook manufacturing |
| Comic, juvenile, professional, financial, technical magazines printing | Commercial magazine printing without publishing |
| Commercial digital, engraving, flexographic, gravure, letterpress printing | Range of printing technologies excluding books |
| Commercial lithographic (offset) printing | Bulk offset printing excluding books |
| Computer forms (manifold or continuous) printing | Specialized printing of continuous business forms |
| Credit and ID card imprinting, embossing, encoding | Security and personalized card printing |
| Databases, directories, newsletters, newspapers printing | Commercial printing without publishing |
| Discount coupon books printing | Printed marketing promo materials |
| Greeting cards (birthday, holiday, sympathy) | Commercial card printing excluding screen |
| Heat press printing on apparel and textiles (except grey goods, T-shirt shops) | Specialty printing excluding screen print shops |
| Instant (quick) printing | Rapid turnaround commercial print jobs |
| Job printing (all methods except screen and books) | Commercial job-order printing |
| Labels printing (job-order basis) | Commercial label printing |
| Looseleaf binders and devices manufacturing | Supporting products for printed materials |
| Magazines, newspaper, periodicals printing (commercial, excluding publishing) | Bulk printing of periodicals |
| Maps, posters, print shops services | Large format print production and shop services |
| Postcards, posters printing | Commercial print products for mailing and display |
| Printing on paper products (engraving, letterpress, lithographic, flexographic, gravure) | Various print methods excluding books |
| Professional, religious, trade journals and magazines printing | Specialty commercial periodical printing |
| Scrapbooks, sheet music printing | Niche commercial printing products |
| Stationery, unit set forms, manifold forms printing | Business operation support prints |
| Yearbooks commercial printing | Specialized commercial products without publishing |
Frequently Asked Questions (FAQ)
What types of printing are excluded from NAICS 323111?
NAICS 323111 excludes screen printing and book printing. These activities are classified under other NAICS codes.
Which businesses benefit from this NAICS code its classification?
Businesses involved in commercial printing of brochures, business cards, advertising flyers, catalogs, and other printed marketing materials fall under this code.
What is the employee size standard for NAICS 323111?
The size standard is up to 650 employees, which determines eligibility for small business benefits in government contracting.
Does digital printing fall under NAICS 323111?
Yes, commercial digital printing (except books) is included under this code.
Are publishing companies included in NAICS 323111?
No, publishing activities are excluded. This code covers printing services only, without publishing content or editorial management.
Conclusion
NAICS Code 323111 - Commercial Printing (except Screen and Books) plays a pivotal role in the manufacturing sector, catering to a broad spectrum of commercial printing needs. From vibrant advertising flyers to essential business forms, companies classified under this code provide indispensable services for businesses and organizations seeking professional print solutions.
For entrepreneurs or contractors looking to expand into or leverage government contracting opportunities within the printing sector, understanding the scope and requirements of NAICS 323111 is key to positioning your business for success.
Unlock growth opportunities by aligning your commercial printing enterprise with NAICS 323111 today!
