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    32711 - Pottery, Ceramics, and Plumbing Fixture Manufacturing

    When it comes to manufacturing essential household and commercial products like pottery, ceramics, and plumbing fixtures, NAICS code 32711 stands as the industry standard classification. Whether you’re a business owner, supplier, or government contractor, understanding this code is crucial for navigating market opportunities, compliance, and industry regulations.

    What is NAICS Code 32711?

    NAICS code 32711 designates the Pottery, Ceramics, and Plumbing Fixture Manufacturing industry. This code encompasses establishments primarily engaged in producing a variety of products made from clay, ceramic materials, or similar substances. The products often include functional and decorative items such as pottery, ceramic tiles, and key plumbing fixtures like toilets, sinks, and bathtubs.

    Industry Sector

    • Sector: Manufacturing
    • This sector focuses on transforming raw materials into finished goods through various production processes.

    Key Business Activities Under NAICS 32711

    Businesses categorized under NAICS 32711 typically engage in:

    • Ceramic Tile Manufacturing: Producing ceramic tiles for both residential and commercial use.
    • Sanitary Ware Manufacturing: Making plumbing fixtures such as toilets, sinks, bathtubs, and urinals.
    • Pottery Production: Crafting functional and decorative pottery products.
    • Other Ceramic Product Manufacturing: Including advanced ceramics for industrial or artistic purposes.

    Size Standards for NAICS Code 32711

    To qualify under certain federal contracting or Small Business Administration (SBA) programs, size standards are defined by total number of employees or average annual receipts:

    NAICS Code Industry Title Size Standard (Employees) Size Standard (Annual Receipts)
    32711 Pottery, Ceramics, and Plumbing Fixture Manufacturing 1,250 employees N/A

    Note: The size standard here is primarily based on number of employees, with a threshold of 1,250 employees. Firms must meet these requirements for eligibility under various government contracting programs.

    Examples of Businesses Under NAICS 32711

    Here are examples of typical businesses operating under this code:

    • Ceramic Tile Manufacturers: Companies producing ceramic wall and floor tiles for building interiors and exteriors.
    • Sanitary Ware Producers: Firms manufacturing toilets, lavatories, bathtubs, and related plumbing fixtures.
    • Pottery Craft Studios: Businesses specializing in hand-crafted or mass-produced pottery items.
    • Industrial Ceramics Manufacturers: Makers of ceramic components for automotive, aerospace, or electronics industries.

    NAICS 32711 Code Details Table

    Code Title Description Sector Size Standard (Employees) Size Standard (Revenue)
    32711 Pottery, Ceramics, and Plumbing Fixture Manufacturing Establishments primarily engaged in manufacturing pottery, ceramics, and plumbing fixtures. Products made from clay and ceramic materials. Manufacturing 1,250 N/A

    Frequently Asked Questions (FAQs)

    What products fall under NAICS 32711?

    This code covers a range of ceramic and pottery products, including:

    • Toilets, sinks, bathtubs
    • Ceramic tiles
    • Pottery items for household or decorative use

    Is NAICS 32711 only for handmade pottery businesses?

    No. The code includes both handcrafted and mass-manufactured ceramic products and plumbing fixtures.

    Why is NAICS code important for businesses?

    NAICS codes are essential for government contracting, market research, tax classification, and industry analysis.

    How does the size standard affect eligibility?

    Businesses with fewer than 1,250 employees qualify as small under this code for federal contracting purposes, which may provide advantages in government procurement.

    Can companies with mixed manufacturing activities use this code?

    Yes. If the primary activity is manufacturing pottery, ceramics, or plumbing fixtures, NAICS 32711 applies.


    Understanding NAICS code 32711 helps businesses align with regulatory standards, improves tender success, and aids industry benchmarking. For anyone involved in pottery, ceramic products, or plumbing fixture manufacturing, this NAICS code is central to market positioning and growth strategies.


    Keywords: NAICS code 32711, pottery manufacturing, ceramics manufacturing, plumbing fixtures, ceramic tile manufacturing, sanitary ware manufacturing, pottery production, manufacturing sector, small business size standards, government contracting.