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    444120 - Paint and Wallpaper Retailers

    Introduction

    Are you curious about the classification and scope of businesses specializing in paint and wallpaper retail? NAICS code 444120 is specifically designated for Paint and Wallpaper Retailers, a vital category within the retail trade sector. Understanding this code can help business owners, contractors, and government agencies identify and categorize establishments focused on home decoration and improvement products.

    What is NAICS Code 444120?

    NAICS code 444120 covers establishments primarily engaged in retailing paint, wallpaper, and related supplies. These businesses cater to the general public looking to enhance their homes through painting projects and wall coverings. Whether you are purchasing paint for a small room renovation or wallpaper for a full redesign, these retailers are your go-to providers.

    Sector and Typical Business Activities

    • Sector: Retail Trade
    • Industry Focus: This industry includes businesses that specialize in selling products used for decorating and improving the interior walls of homes and businesses.

    Typical Business Activities Include:

    • Selling various types of paint: interior, exterior, specialty paints
    • Offering wallpaper and wall coverings in diverse styles and patterns
    • Providing related supplies such as brushes, rollers, primers, adhesives, and paint removers
    • Advising customers on color matching and application techniques

    Size Standard for NAICS 444120

    According to the Small Business Administration (SBA), the size standard for Paint and Wallpaper Retailers under NAICS 444120 is a maximum of $34 million annual revenue. Businesses earning below this threshold are generally considered small businesses. This size standard helps determine eligibility for government contracting and small business programs.

    Examples of Businesses Under NAICS 444120

    • Local independent paint stores specializing in retail paint sales and application advice
    • Specialized wallpaper retailers offering wide selections of wall coverings for residential and commercial clients
    • Home decoration supply stores that provide both paint and wallpaper as part of their product offerings

    NAICS Code 444120 - Code Details Table

    Code Description Sector Size Standard
    444120 Paint and Wallpaper Retailers Retail Trade $34 million (annual revenue)

    Frequently Asked Questions (FAQ)

    Q1: What products do businesses under NAICS 444120 typically sell?
    A: These businesses sell paint (interior and exterior), wallpaper, wall coverings, and related painting supplies such as brushes, rollers, primers, and adhesives.

    Q2: Who falls under the sector for NAICS 444120?
    A: The sector is Retail Trade, focusing on establishments that sell paint and wallpaper products directly to the general public.

    Q3: What is the SBA size standard for Paint and Wallpaper Retailers?
    A: The size standard is $34 million in average annual revenue or less.

    Q4: Are large home improvement chains included in this NAICS code?
    A: Large chains with multiple product lines may be classified differently, but standalone stores primarily selling paint and wallpaper fall under NAICS 444120.

    Q5: Why is understanding NAICS codes important?
    A: NAICS codes assist businesses with government contracting opportunities, market research, and regulatory compliance by accurately classifying their core activities.


    For businesses involved in retailing paint and wallpaper, NAICS code 444120 provides an essential classification that shapes many aspects of business identity and growth opportunities. Whether you're a small paint store owner or a wallpaper specialist, understanding this code helps you target the right markets and meet government and business requirements effectively.