455 - General Merchandise Retailers
When exploring the vast landscape of retail trade, NAICS code 455 stands out as a crucial classification for businesses engaged in selling a diverse range of products under one roof. Known as General Merchandise Retailers, this code covers some of the most familiar retail formats such as department stores and variety stores, serving millions of consumers every day. Whether you’re a business owner, government contractor, or industry analyst, understanding NAICS 455 is essential for market insight, regulatory compliance, and business development.
What is NAICS Code 455? - General Merchandise Retailers Explained
NAICS code 455 is specifically designated for establishments primarily engaged in retailing a wide range of merchandise. These establishments typically sell diverse product lines that include clothing, home goods, electronics, and more, all within a single location. By offering a broad product mix, businesses under this classification meet various customer needs conveniently and efficiently.
Sector: Retail Trade
NAICS 455 falls under the broader Retail Trade sector, which encompasses all businesses that sell merchandise directly to consumers. Retail trade is a vital economic driver, supporting jobs and contributing to community needs.
Code Details for NAICS 455
| NAICS Code | Title | Description | Sector | Examples of Business Types | Size Standard (Small Business Eligibility) |
|---|---|---|---|---|---|
| 455 | General Merchandise Retailers | Establishments retailing a wide range of merchandise, including department and variety stores | Retail Trade | Department Stores, Variety Stores, General Merchandise Stores | $40.5 million average annual receipts (varies by sub-industry) |
Typical Business Activities Under NAICS 455
Businesses categorized under NAICS 455 typically include:
- Department Stores: Large retail establishments with separate departments offering clothing, appliances, toys, furniture, and more.
- Variety Stores: Retailers selling a broad assortment of inexpensive household and personal goods.
- General Merchandise Stores: Outlets offering a mix of products across multiple categories, often characterized by one-stop shopping convenience.
These retailers play an essential role in serving consumer needs by providing access to a multitude of products under one roof, making shopping more accessible and time-efficient.
Size Standards and Eligibility
For government contracting and SBA programs, small business size standards under NAICS 455 typically require that the business’s average annual receipts do not exceed $40.5 million. This benchmark helps agencies and contractors assess qualification for small business programs, grants, and other support initiatives.
Examples of Businesses Under NAICS 455
- Macy’s Inc. – A leading department store chain featuring apparel, home furnishings, and accessories.
- Dollar General – A variety store known for budget-friendly household essentials and groceries.
- Target Corporation – A general merchandise store combining diverse product lines including electronics, clothing, and groceries.
These businesses illustrate the scope and diversity within NAICS 455.
Frequently Asked Questions (FAQ)
What is the primary difference between NAICS 455 and other retail NAICS codes?
NAICS 455 specifically targets retailers with a broad product mix sold under one establishment, unlike specialized retailers (e.g., electronics stores, clothing stores) that focus on a single product category.
How can my business qualify as a small business under NAICS 455?
Your business must have average annual receipts of $40.5 million or less to meet the SBA’s small business size standard for this NAICS code. This figure can vary slightly depending on specific subcategories, so always check the latest SBA size standards.
Does NAICS 455 include online retailers?
While NAICS codes focus mostly on physical establishments, some online retailers offering a broad selection of merchandise may fall under this classification, especially if they operate brick-and-mortar outlets.
Are all department stores classified under NAICS 455?
Most department stores fit within NAICS 455; however, some specialty or luxury department stores might be categorized differently depending on their principal business.
Conclusion
Understanding NAICS code 455 - General Merchandise Retailers is key for businesses operating in the retail trade sector. This classification represents a diverse and dynamic segment, encompassing everything from massive department stores to versatile variety stores. Whether you're seeking to identify potential customers, explore government contracting opportunities, or simply understand market trends, NAICS 455 provides a clear framework to classify and analyze general merchandise retail operations.
With a firm grasp of this NAICS code, you can better navigate the retail industry landscape, apply for relevant certifications, and position your business for success.
Keywords: NAICS code 455, General Merchandise Retailers, retail trade, department stores, variety stores, general merchandise stores, NAICS classification, retail business types, SBA size standards
