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    459120 - Hobby, Toy, and Game Retailers

    Are you curious about the industry behind your favorite hobby shops and toy stores? NAICS code 459120 covers an exciting retail sector packed with fun, creativity, and entertainment. Whether you're into model kits, puzzles, or electronic games, this industry plays a vital role in bringing recreational products to consumers nationwide.

    What is NAICS Code 459120?

    NAICS code 459120 is titled Hobby, Toy, and Game Retailers. This classification is used for establishments primarily engaged in retailing new hobby, toy, and game products. These retailers offer a broad spectrum of items designed for entertainment and leisure, including but not limited to:

    • Model kits
    • Puzzles
    • Electronic games

    This industry captures everything from small hobby shops to large specialty toy stores, focusing on products that bring joy and creativity to all ages.

    Sector and Industry Overview

    NAICS 459120 falls within the broader Retail Trade sector. Retail trade is a critical segment of the economy where products reach consumers directly. Within this sector, Hobby, Toy, and Game Retailers provide unique and specialized merchandise that supports hobbies, crafts, and recreational gaming activities.

    Typical Business Activities Under NAICS 459120

    Businesses classified under this NAICS code usually engage in:

    • Selling toys, games, and recreational products
    • Operating hobby shops with supplies like model kits and craft materials
    • Providing specialty items such as magic supplies and unfinished pottery for creative activities
    • Offering electronic gaming products tailored for all age groups

    Size Standards for NAICS 459120

    To qualify under this NAICS code for government contracting and business size classification purposes, the size standard is $35 million in average annual receipts. This means businesses with revenues up to $35 million are generally recognized as small for contracting and regulatory purposes.

    Examples of Businesses Classified Under NAICS 459120

    • Neighborhood toy stores specializing in classic and electronic games
    • Local hobby shops offering model trains, RC vehicles, and craft supplies
    • Specialty game retailers focusing on board games, puzzles, and collectible card games
    • Magic supply stores catering to professional and amateur magicians
    • Pottery stores where customers paint their own unfinished pottery pieces on-site

    Detailed Code Breakdown for NAICS 459120

    Code Detail Description
    Craft supply stores (except needlecraft) Retailers specializing in craft supplies excluding needlecraft
    Hobby shops Stores offering hobby kits, models, and related supplies
    Magic supply stores Shops selling magic tricks, props, and magician accessories
    Pottery stores Stores with unfinished pottery painted by customers on premises
    Toy stores Retailers of a wide range of toys for children and adults
    Toy stores, electronic Specialized stores for electronic games and gaming accessories

    FAQs About NAICS Code 459120

    Q: What types of products do Hobby, Toy, and Game Retailers sell?
    A: They sell recreational items like model kits, puzzles, toys, electronic games, magic supplies, and craft materials.

    Q: What is the size standard for businesses under this NAICS code?
    A: The size standard is $35 million in average annual receipts for small business classification.

    Q: Are online toy stores included in NAICS 459120?
    A: This NAICS code primarily applies to establishments engaged in retailing products, which can include both physical stores and some online retailers, depending on their primary business activity.

    Q: How does this code differ from other retail NAICS codes?
    A: NAICS 459120 specifically targets retailers whose primary product lines are hobby, toy, and game products, distinguishing it from general toy or department stores.

    Q: Can craft supply stores be classified under NAICS 459120?
    A: Yes, craft supply stores excluding needlecraft are included under this classification.


    Whether you're a small hobby shop owner or a large toy retailer, understanding NAICS code 459120 provides essential insight into your business classification, potential opportunities, and market sector. Stay up-to-date with this retail industry's dynamic world by exploring the wide variety of hobby, toy, and game products that continue to inspire creativity and fun across the country.