516110 - Radio Broadcasting Stations
In the vast landscape of U.S. industries, the NAICS Code 516110 plays a critical role in the Information sector, representing Radio Broadcasting Stations. If you're involved in the world of AM or FM radio, public broadcasting, or audio program distribution, this code defines your industry classification for government contracting, compliance, and business purposes. Whether you're a broadcaster, advertiser, or supplier, understanding NAICS 516110 will help you navigate market opportunities and regulatory standards effectively.
What is NAICS Code 516110?
NAICS Code 516110 encompasses establishments primarily engaged in broadcasting aural programs by radio to the public. These entities broadcast through AM or FM frequencies and offer a wide range of programming such as:
- News
- Music
- Talk shows
- Public service announcements
This industry excludes stations that transmit exclusively via the Internet, focusing instead on traditional radio mediums.
Sector and Typical Business Activities
NAICS 516110 is part of the Information Sector, reflecting its significance in media and communication. Businesses classified under this NAICS code typically engage in:
- Operating AM and FM radio stations
- Managing broadcasting studios and facilities
- Selling advertising airtime for radio programs
- Distributing music and other audio content via radio signals
- Providing piped-in music services transmitted over radio waves
Common Business Types Include:
- AM Radio Stations
- FM Radio Stations
- Public Radio Broadcasters
- Rebroadcast Radio Stations (non-Internet-based)
Size Standards for NAICS 516110
To qualify as a small business within this industry for federal contracting and other SBA-related programs, the size standard is set at $47 million in average annual receipts. This benchmark helps define eligibility for small business certifications, government procurement, and SBA assistance programs.
Examples of Businesses Under NAICS Code 516110
- A local FM radio station airing music and community news
- A public radio broadcaster delivering educational and cultural programming
- AM stations focusing on talk radio and live events
- Independent radio stations selling advertising slots to local businesses
Detailed NAICS 516110 Code Information
| Code Detail | Description |
|---|---|
| Advertising sales offices of independent and public radio broadcast stations | Offices managing ad sales for radio broadcasters |
| AM radio stations | Traditional amplitude modulation radio broadcasters |
| Broadcasting stations (except exclusively on Internet), radio | Radio stations using terrestrial AM, FM, or shortwave frequencies |
| Broadcasting studio, radio station | Physical facilities where radio content is produced and transmitted |
| FM radio stations | Frequency modulation radio broadcasters |
| Music program distribution, broadcasting stations (except exclusively on Internet), radio | Distribution of music programming via radio transmitting stations |
| Piped-in music services, radio transmitted | Delivery of continuous background music over radio systems |
| Radio broadcasting (except exclusively on Internet) stations (e.g., AM, FM, shortwave) | Radio stations broadcasting aural content via traditional means |
| Radio stations (except exclusively on Internet) | General category for all terrestrial radio stations |
| Rebroadcast radio stations (except exclusively on Internet) | Stations that retransmit existing radio content |
Frequently Asked Questions (FAQ)
What types of programming are included under NAICS 516110?
Programming includes aural transmissions such as news, music, talk shows, and other audio content broadcasted via AM or FM radio frequencies.
Does this code cover internet radio stations?
No. NAICS 516110 specifically excludes stations that operate exclusively on the Internet. It covers only traditional AM, FM, and other non-Internet-based radio broadcasts.
What is the SBA size standard for this NAICS code?
The small business size standard is $47 million in average annual receipts.
Are advertising sales offices included in this NAICS code?
Yes, advertising sales offices of independent and public radio broadcast stations fall under NAICS 516110.
How can this NAICS code benefit businesses seeking government contracts?
Classifying under NAICS 516110 helps radio broadcasters identify relevant contracting opportunities, pursue small business certifications, and comply with federal regulations.
Conclusion
NAICS Code 516110 - Radio Broadcasting Stations is a foundational classification for radio broadcasting entities within the Information sector. From AM and FM stations to public radio and advertising sales offices, many integral audio broadcasting operations fit under this umbrella. Understanding the scope and size standards of this code is essential for businesses aiming to leverage government contracting resources or simply to better define their market segment.
By aligning with NAICS 516110, radio broadcasters can effectively target opportunities, maintain compliance, and grow their presence in this dynamic media industry.
