51612 - Television Broadcasting Stations
When navigating the landscape of the broadcasting industry, understanding the classifications like NAICS code 51612 is crucial. This code specifically pertains to Television Broadcasting Stations, a pivotal segment of the Information sector that brings visual media content to millions of viewers daily. Whether you're a business owner, government contractor, or industry analyst, grasping the nuances of NAICS 51612 can enhance strategic decision-making, compliance, and market research.
What is NAICS Code 51612?
NAICS Code 51612 refers to the industry segment encompassing establishments primarily engaged in broadcasting television programs on a predetermined schedule. These television broadcasting stations may either produce their own original content or acquire programs from external producers to air to the public.
Key Definition Points:
- Focused on scheduled television programming.
- Includes production and transmission of content.
- Content can be either in-house or externally sourced.
Sector Overview: Information
NAICS 51612 falls under the broader Information sector, which includes industries related to data processing, publishing, broadcasting, and telecommunications. Within this sector, television broadcasting stations play a vital role in delivering entertainment, educational, and news programming to audiences across local, regional, and national levels.
Typical Business Activities Under NAICS 51612
Businesses classified under NAICS 51612 primarily engage in:
- Operating local television stations that serve specific geographic markets.
- Managing network television affiliates, which broadcast content from major networks.
- Running independent television broadcasters that offer unique or niche programming.
- Acquiring and scheduling programming for broadcast.
- Producing original TV content.
- Transmitting signals directly over cable, satellite, or terrestrial means.
Examples of Business Types:
- Local TV channels such as city or county-based stations.
- Affiliate stations of networks like ABC, CBS, NBC, or FOX.
- Independent stations with specialized content like community news or entertainment.
Small Business Size Standards for NAICS 51612
Understanding the size standards is important for small businesses aiming to qualify for government contracts or SBA programs. The Small Business Administration (SBA) typically classifies size standards for television broadcasting stations as follows:
| NAICS Code | Title | Size Standard |
|---|---|---|
| 51612 | Television Broadcasting Stations | $41.5 million in average annual receipts |
Businesses with average annual receipts less than or equal to $41.5 million meet the small business criteria for this industry classification.
NAICS Code 51612 Details Summary
| Attribute | Information |
|---|---|
| NAICS Code | 51612 |
| Title | Television Broadcasting Stations |
| Sector | Information |
| Industry Description | Establishments primarily engaged in broadcasting television programs on a predetermined schedule. |
| Typical Businesses | Local TV stations, Network affiliates, Independent TV broadcasters |
| Size Standard | $41.5 million average annual receipts |
Frequently Asked Questions (FAQs)
What types of content do businesses under NAICS 51612 broadcast?
They broadcast all types of television programs including news, entertainment, sports, educational shows, and public service announcements.
Can a station that only streams online content be classified under NAICS 51612?
No. NAICS 51612 specifically pertains to stations broadcasting over traditional TV signals on a predetermined schedule, not solely internet streaming services.
How does NAICS code 51612 differ from radio broadcasting?
Television broadcasting stations transmit video and audio content, whereas radio broadcasting (NAICS 515112) focuses solely on audio programs.
Why is knowing the NAICS code important for TV stations?
It helps in federal contracting, compliance with regulations, market analysis, and qualifying for small business programs.
What is the primary revenue measure to determine small business status under NAICS 51612?
The Small Business Administration uses average annual receipts with a threshold of $41.5 million.
Understanding NAICS code 51612 – Television Broadcasting Stations provides valuable insight for businesses and stakeholders involved in the TV broadcasting industry. This classification not only defines industry boundaries but also aids in economic analysis, regulatory compliance, and contract eligibility. For anyone operating or investing in television broadcast services, knowing this NAICS code is essential for strategic success.
