541840 - Media Representatives
When it comes to navigating the complex world of advertising and media sales, NAICS code 541840 plays a vital role. Known as Media Representatives, this classification is essential for businesses and government agencies targeting professional services related to advertising sales. Whether you're a business owner, contracting officer, or marketing professional, understanding NAICS 541840 will help you identify and connect with the right media representatives in the advertising ecosystem.
What is NAICS Code 541840 – Media Representatives?
NAICS code 541840 covers establishments primarily engaged in representing media owners in the sale of advertising time or space. These businesses act as intermediaries, connecting advertisers with media outlets such as:
- Television stations
- Radio broadcasters
- Newspapers
- Digital platforms
In essence, companies classified under 541840 do not own the media themselves; rather, they facilitate advertising sales on behalf of the media owners.
Sector Overview: Professional, Scientific, and Technical Services
NAICS 541840 falls under the broader sector of:
Professional, Scientific, and Technical Services
This sector encompasses a wide range of specialized service providers, including those focused on advertising, marketing, and media sales. Media representatives within this sector help advertisers optimize their reach by representing various forms of media and managing complex advertising placements.
Typical Business Activities under NAICS 541840
Businesses classified under this code typically engage in activities such as:
- Selling advertising time or space for media owners
- Acting independently from media owners while representing them
- Facilitating purchases of advertisement slots on TV, radio, newspaper, and digital platforms
- Negotiating and managing advertising contracts between advertisers and media outlets
Examples of business types include:
- Advertising Sales Agencies
- Media Buying Agencies
- Advertising Representatives for Television Stations
- Advertising Representatives for Radio Stations
Size Standard for NAICS Code 541840
The Small Business Administration (SBA) establishes specific size standards for government contracting eligibility under this NAICS code. For 541840 – Media Representatives, the size standard is:
- $21 Million average annual receipts
Businesses with annual receipts at or below this threshold typically qualify as small businesses, making them eligible for various government contracting opportunities.
Detailed NAICS Code 541840 Classification
| Code Type | Description |
|---|---|
| NAICS Code | 541840 |
| Title | Media Representatives |
| Sector | Professional, Scientific, and Technical Services |
| Industry Description | Establishments primarily engaged in representing media owners in selling advertising time or space. |
| Code Details | - Advertising media representatives (independent of media owners) - Magazine advertising representatives (independent of media owners) - Media advertising representatives (independent of media owners) - Media representatives (independent of media owners) - Newspaper advertising representatives (independent of media owners) - Publishers' advertising representatives (independent of media owners) - Radio advertising representatives (independent of media owners) - Television advertising representatives (independent of media owners) |
| Typical Business Activities | Advertising sales agencies, Media buying agencies, Advertising representatives for television and radio stations |
| SBA Size Standard | $21 million average annual receipts |
FAQ: NAICS Code 541840 – Media Representatives
Q1: What types of media do businesses under NAICS 541840 represent?
A1: They represent advertising time and space across television, radio, newspapers, magazines, and digital platforms.
Q2: Do media representatives under this code own the media outlets?
A2: No, they act as independent intermediaries representing the media owners in selling advertising.
Q3: What is the SBA size standard for companies classified under NAICS 541840?
A3: The size standard is $21 million in average annual receipts.
Q4: Can digital advertising be included under this NAICS code?
A4: Yes, digital platforms are increasingly included as media outlets represented by media representatives.
Q5: How is NAICS 541840 different from media owners?
A5: Media owners own and operate media outlets, whereas media representatives sell advertising space/time on behalf of those owners without owning the media.
Conclusion
NAICS code 541840 – Media Representatives is a crucial classification for businesses that bridge the gap between advertisers and media platforms. From agencies that specialize in advertising sales to independent representatives of TV and radio stations, this industry plays a key role in the advertising supply chain. Understanding this NAICS code, its size standards, and typical business activities can help businesses and government agencies make informed contracting and marketing decisions.
Optimize your business strategies and contracting opportunities today by leveraging the expertise defined under NAICS 541840 – Media Representatives.
