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    561422 - Telemarketing Bureaus and Other Contact Centers

    When it comes to reaching customers and providing critical support services, telemarketing and contact centers play an indispensable role in today's business landscape. NAICS Code 561422 specifically identifies those establishments dedicated to these functions. Whether you're a business owner, government contractor, or researcher, understanding what falls under this code is key to navigating regulations, opportunities, and industry trends.


    What is NAICS Code 561422?

    NAICS Code 561422 covers businesses primarily engaged in operating telemarketing bureaus and other contact centers. These establishments either initiate or receive telephone calls to:

    • Sell goods or services
    • Conduct surveys
    • Provide customer assistance

    The classification reflects the multifaceted role these centers play in both outbound telemarketing and inbound customer service.


    Sector Overview

    NAICS 561422 resides within the broader Administrative and Support and Waste Management and Remediation Services sector, illustrating its foundational support role across industries.


    Typical Business Activities Under NAICS 561422

    Businesses classified under this code typically provide services such as:

    • Outbound telemarketing services
    • Inbound customer service call centers
    • Market research and survey call centers
    • Telemarketing bureaus on a contract or fee basis
    • Floral wire services offering telemarketing support

    This versatility allows companies to serve a variety of industries, often acting as the first point of contact between businesses and consumers.


    Size Standards for NAICS 561422

    The Small Business Administration (SBA) defines the size standard for businesses in this industry as having annual revenues not exceeding $25.5 million. This standard is vital for entities seeking certification as small businesses or eligibility for government contracting preferences.


    Examples of Businesses in NAICS 561422

    • Outbound Telemarketing Services: Companies that proactively call prospects to promote products or services.
    • Inbound Customer Service Call Centers: Firms managing incoming customer inquiries for various clients.
    • Market Research Survey Call Centers: Businesses conducting phone-based surveys for data collection and analysis.
    • Contract-Based Telemarketing Services: Agencies providing telemarketing expertise to other organizations on a fee basis.
    • Floral Wire Telemarketing Services: Specialized firms handling order-taking and customer communications for floral businesses.

    NAICS Code 561422 Detailed Code Breakdown

    Code Detail Description
    Customer service call centers Centers managing inbound and outbound customer support calls
    Floral wire services Telemarketing services specific to floral businesses
    Online customer service centers Customer support delivered through online telephony
    Telemarketing bureaus Companies operating telemarketing campaigns at scale
    Telemarketing services on contract or fee basis Telemarketing offered as an outsourced service
    Telephone call centers Centers handling business phone calls for sales or support
    Telephone solicitation services on contract or fee basis Telemarketing soliciting sales via telephone, outsourced
    Wire services (telemarketing) Firms handling telemarketing connections and services

    Frequently Asked Questions (FAQ)

    What types of businesses qualify under NAICS 561422?

    Businesses that primarily operate telemarketing or contact centers involved in inbound or outbound telephone calls for selling, surveying, or customer assistance services.

    Can telemarketing services be provided on a contract basis under this code?

    Yes, telemarketing services offered on a contract or fee basis to third parties are included.

    What is the revenue size standard for businesses in NAICS 561422?

    Businesses with annual revenues up to $25.5 million are considered small under this NAICS code.

    Does this code include online customer support?

    Yes, online customer service centers that use phone support as a delivery method fall within this classification.

    Are market research survey call centers part of NAICS 561422?

    Yes, organizations conducting telephone surveys for market research purposes are included.


    Conclusion

    NAICS Code 561422 represents a crucial segment of administrative support services, connecting businesses with customers via telemarketing and contact centers. Whether providing outbound sales calls, inbound customer assistance, or conducting surveys, these establishments enhance communication and revenue generation across sectors. Understanding this code, its size standards, and typical activities can help businesses position themselves effectively for growth and government contracting opportunities.


    Keywords: NAICS Code 561422, telemarketing bureaus, contact centers, telemarketing services, customer service call centers, market research call centers, administrative support services, SBA size standards, government contracting telemarketing