71131 - Promoters of Performing Arts, Sports, and Similar Events with Facilities
If you're involved in organizing live events or are exploring government contracting opportunities in the Arts, Entertainment, and Recreation sector, understanding NAICS code 71131 is essential. This code specifically covers businesses that not only promote but also operate their own facilities to host performing arts, sports, and other similar events. Whether you're managing a concert hall or a sports arena, NAICS 71131 is a key classification defining your industry.
What is NAICS Code 71131?
NAICS 71131 stands for Promoters of Performing Arts, Sports, and Similar Events with Facilities. This industry category includes establishments primarily engaged in:
- Organizing
- Promoting
- Managing
live performing arts, sports, and similar events at their own venues or facilities. These businesses handle everything from event production and marketing to ticket sales and facility management, ensuring a seamless experience for both performers and audiences.
Sector and Typical Business Activities
Sector: Arts, Entertainment, and Recreation
Establishments within NAICS 71131 generally focus on:
- Event Production: Coordinating technical, artistic, and logistical elements for live performances or sports events.
- Marketing & Promotion: Advertising events, selling tickets, and attracting attendees.
- Facility Management: Maintaining and operating venues designed for live performances or competitions.
Examples of Typical Business Types Under NAICS 71131:
- Theaters and Concert Halls producing and managing live performing arts programs.
- Sports Arenas and Stadia hosting professional and amateur sports competitions.
- Convention Centers organizing large-scale entertainment or sporting events in their owned facilities.
Size Standards for NAICS Code 71131
For government contracting and small business classification purposes, the Small Business Administration (SBA) defines size standards based on annual receipts:
| NAICS Code | Industry Title | Size Standard (Annual Receipts) |
|---|---|---|
| 71131 | Promoters of Performing Arts, Sports, and Similar Events with Facilities | $41.5 million |
Businesses with annual receipts not exceeding $41.5 million typically qualify as small businesses under this code, enabling them to pursue set-aside contracts and other federal support programs.
Detailed NAICS Code 71131 Information
| Attribute | Details |
|---|---|
| NAICS Code | 71131 |
| Title | Promoters of Performing Arts, Sports, and Similar Events with Facilities |
| Sector | Arts, Entertainment, and Recreation |
| Description | Establishments primarily engaged in organizing, promoting, and managing live performing arts, sports, and similar events at their own facilities. Includes event production, marketing, and ticket sales. |
| Typical Business Types | Theaters, Concert Halls, Sports Arenas, Convention Centers |
| SBA Size Standard | Annual receipts not exceeding $41.5 million |
Frequently Asked Questions (FAQs) About NAICS 71131
Q1: What differentiates NAICS 71131 from similar NAICS codes?
NAICS 71131 specifically covers promoters owning or operating the facilities where events take place, unlike codes that include promoters without facility management.
Q2: Can a business involved only in promotion without facility ownership fall under this code?
No. If the business does not operate or manage its own facilities, it generally falls under a different NAICS code (e.g., 71132).
Q3: How can businesses use this NAICS code in federal contracting?
By identifying as NAICS 71131, businesses can target government contracts that require promoters with venue operations, qualifying them for size-based advantages and set-aside programs.
Q4: What types of events are typically promoted under this code?
Live performing arts (like theater and concerts), professional and amateur sports events, and similar entertainment activities conducted at the promoter’s facility.
Conclusion
NAICS code 71131 plays a critical role in defining the niche of establishments that promote and operate their own facilities for live arts, sports, and entertainment events. For businesses in theaters, sports arenas, or convention centers, knowing this code helps in strategic marketing, government contracting, and industry analysis. If your enterprise fits these criteria, leveraging NAICS 71131 can unlock valuable opportunities in both the private and public sectors.
Keywords: NAICS 71131, Promoters of Performing Arts, Sports Events Promotion, Event Facilities Management, Arts Entertainment Sector, Small Business Size Standards, Government Contracting NAICS Codes
