71132 - Promoters of Performing Arts, Sports, and Similar Events without Facilities
When it comes to organizing electrifying concerts, thrilling sports events, or captivating theatrical performances, behind the scenes are the unsung heroes known as Promoters of Performing Arts, Sports, and Similar Events without Facilities. Recognized under NAICS code 71132, these businesses play a vital role in the Arts, Entertainment, and Recreation sector by bringing live events to life—without actually owning the venues. Whether you’re an aspiring promoter, a government contractor, or an enthusiast wanting to understand the industry's structure, this guide will illuminate everything you need to know about NAICS 71132.
What Does NAICS Code 71132 Cover?
NAICS code 71132 includes establishments primarily engaged in organizing, promoting, and managing live performing arts, sports, and similar events but do not own or operate the venues where these events take place. These promoters handle everything from event coordination, marketing strategies, ticket sales, and client liaisons for performers, sports teams, or other event organizers.
Key Characteristics:
- No ownership or operation of performance or sports venues
- Focus on live event promotion and management
- Coordination of event logistics and marketing efforts
Sector Overview: Arts, Entertainment, and Recreation
NAICS 71132 falls under the broader Arts, Entertainment, and Recreation sector, which encompasses companies motivated by providing cultural, entertainment, and leisure experiences to consumers.
Typical Business Activities Under NAICS 71132
Businesses under this code often involve:
- Concert promotion: Organizing music tours, festivals, and live concerts without venue ownership
- Sports event management: Promoting sporting events such as boxing matches, marathons, or minor league games
- Theatrical production promotion: Coordinating and marketing plays or touring theater productions
Size Standards for NAICS Code 71132
For government contracting and small business classification purposes, the Small Business Administration (SBA) defines size standards primarily by annual receipts.
| NAICS Code | Industry Title | Size Standard (Annual Receipts) |
|---|---|---|
| 71132 | Promoters of Performing Arts, Sports, and Similar Events without Facilities | $16.5 million |
Businesses claiming eligibility as a small business for federal contracting must meet this revenue threshold or fall below it for the preceding three years.
Examples of Businesses Under NAICS 71132
- Concert promoters who arrange large-scale music tours and work with venues, artists, and sponsors
- Sports event promoters managing promotional aspects of professional boxing matches and recreational sporting contests
- Theatrical production promoters who organize touring drama performances and coordinate marketing campaigns without venue ownership
NAICS 71132 Code Details Summary
| Attribute | Details |
|---|---|
| NAICS Code | 71132 |
| Title | Promoters of Performing Arts, Sports, and Similar Events without Facilities |
| Description | Establishments promoting live performing arts, sports, or similar events without venue ownership; handling logistics, marketing, and ticket sales |
| Sector | Arts, Entertainment, and Recreation |
| Size Standard | $16.5 million (annual receipts) |
| Typical Activities | Concert promotion, sports event promotion, theatrical production promotion |
Frequently Asked Questions (FAQ)
Q1: Does NAICS 71132 include businesses that own theaters or stadiums?
A: No. This code specifically excludes businesses that own or operate the venues where events are held. Those businesses fall under different NAICS codes related to venue ownership and operation.
Q2: Can a sports team’s in-house marketing department be classified under NAICS 71132?
A: Generally, no. NAICS 71132 is for external promoters organizing events on behalf of performers or teams, not internal departments of sports franchises.
Q3: What is the SBA size standard for NAICS 71132?
A: The SBA defines a small business under this code as one with annual receipts up to $16.5 million.
Q4: Are ticket sales included in the business activities of NAICS 71132?
A: Yes. Promoters often coordinate ticket sales as part of their event management services.
Q5: How is NAICS 71132 different from NAICS 71131?
A: NAICS 71131 covers businesses that own and operate performing arts venues, while 71132 covers promoters who organize similar events but do not own or operate the venues.
Conclusion
NAICS code 71132 represents an essential but distinct niche in the live events landscape. If you're operating or planning to start a business focused on promoting concerts, sports, or theatrical productions without managing the physical venues, this code defines your industry sector. Understanding the size standards, typical activities, and classification nuances can help you position your business well for government contracting, marketing efforts, and industry recognition.
For more insights on government contracting, NAICS codes, and industry breakdowns, stay tuned to our blog—your trusted resource for all things contracting and business classification!
