711410 - Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures
If you're navigating the world of government contracting or market research in the arts and entertainment sectors, knowing the right NAICS code is crucial. One such important code is NAICS 711410, which represents a specialized industry essential to the success of public figures in arts, sports, and entertainment. This blog will dive deep into NAICS code 711410, highlighting its scope, sector, business types, size standards, and more.
What is NAICS Code 711410?
NAICS Code 711410 corresponds to the industry titled:
Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures
This industry classification includes establishments primarily engaged in representing and managing:
- Artists
- Athletes
- Entertainers
- Public figures (including celebrities, models, authors, and speakers)
These agents and managers are responsible for negotiating contracts, managing business affairs, and advancing the careers of their clients.
Sector Overview: Arts, Entertainment, and Recreation
NAICS 711410 falls within the Arts, Entertainment, and Recreation sector, which includes a broad spectrum of creative and performance-related activities. Agents and managers play a vital role by bridging the gap between talent and opportunity, handling negotiations, bookings, promotions, and legal arrangements.
Typical Business Activities Under NAICS 711410
Establishments classified under this NAICS code offer services such as:
- Contract negotiation for clients
- Career and brand management
- Booking engagements and appearances
- Providing guidance on public relations and marketing
- Handling endorsements and sponsorship deals
Size Standard for NAICS 711410
For government contracting and SBA programs, the size standard for this industry is:
- $17.5 million dollars in average annual receipts
Businesses under this threshold are considered small and eligible for various small business government contracting programs.
Examples of Businesses in NAICS Code 711410
Here are some typical business types included in this NAICS classification:
- Talent agencies representing actors, musicians, and entertainers
- Sports agents managing professional athletesâ contracts and endorsements
- Entertainment managers overseeing the careers of public figures and celebrities
Detailed NAICS 711410 Code Information
| Code Detail | Description |
|---|---|
| Agents, artists' | Agents representing artists |
| Agents, authors' | Agents representing writers and authors |
| Agents, celebrities' | Agents representing celebrities |
| Agents, entertainers' | Agents representing entertainers |
| Agents, modeling | Agents representing models |
| Agents, public figures' | Agents representing public figures |
| Agents, sports figures' | Agents representing athletes |
| Agents, talent | General talent agents |
| Agents, theatrical talent | Agents specializing in theatrical talent |
| Artists' agents or managers | Managers for various artists |
| Authors' agents or managers | Managers for authors |
| Celebrities' agents or managers | Managers for celebrity clients |
| Entertainers' agents or managers | Managers for entertainers |
| Lecture bureaus | Agencies organizing public speaking engagements |
| Literary agents | Agents negotiating publishing contracts |
| Management agencies for artists, entertainers, and other public figures | Full-service management firms |
| Managers, authors' | Managers focused on author careers |
| Managers, celebrities' | Managers for public figures and celebrities |
| Managers, entertainers' | Managers for entertainers |
| Managers, public figures' | Managers for public personalities |
| Managers, sports figures' | Managers for professional athletes |
| Modeling agents | Agents representing models |
| Models' agents or managers | Managers for modeling talent |
| Public figures' agents or managers | Representation for public figures |
| Speakers' bureaus | Agencies booking speaking engagements |
| Sports figures' agents or managers | Agents and managers for sports professionals |
| Talent agencies | Agencies representing diverse talent |
| Talent agents | Individuals or agencies acting as talent representatives |
| Theatrical talent agents | Agents representing theater performers |
FAQ About NAICS Code 711410
Q1: What types of clients are represented under NAICS 711410?
A1: This industry represents a wide array of clients including artists, athletes, entertainers, authors, models, celebrities, and other public figures.
Q2: What activities are common for agents and managers in this sector?
A2: Key activities include contract negotiation, career management, booking appearances, public relations, and securing endorsements.
Q3: What is the SBA size standard for businesses classified under 711410?
A3: The size standard is $17.5 million in average annual receipts.
Q4: Can modeling agencies fall under NAICS 711410?
A4: Yes, modeling agents and managers are included in this classification.
Q5: Is NAICS 711410 only for large agencies?
A5: No, businesses of all sizes can fall under this code, but small businesses are defined as those with average annual receipts below $17.5 million.
Conclusion
NAICS code 711410 â Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures â plays a pivotal role in the arts, entertainment, and recreation sector by facilitating career growth and business dealings for public figures. Whether you're a small talent agency or a large entertainment management firm, understanding this classification can help you better align your business with government contracting opportunities and industry benchmarks.
By leveraging this knowledge and keeping an eye on the size standards, you can position your agency for growth within one of the most dynamic and creative sectors of the economy.
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