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    711410 - Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures

    If you're navigating the world of government contracting or market research in the arts and entertainment sectors, knowing the right NAICS code is crucial. One such important code is NAICS 711410, which represents a specialized industry essential to the success of public figures in arts, sports, and entertainment. This blog will dive deep into NAICS code 711410, highlighting its scope, sector, business types, size standards, and more.


    What is NAICS Code 711410?

    NAICS Code 711410 corresponds to the industry titled:

    Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures

    This industry classification includes establishments primarily engaged in representing and managing:

    • Artists
    • Athletes
    • Entertainers
    • Public figures (including celebrities, models, authors, and speakers)

    These agents and managers are responsible for negotiating contracts, managing business affairs, and advancing the careers of their clients.


    Sector Overview: Arts, Entertainment, and Recreation

    NAICS 711410 falls within the Arts, Entertainment, and Recreation sector, which includes a broad spectrum of creative and performance-related activities. Agents and managers play a vital role by bridging the gap between talent and opportunity, handling negotiations, bookings, promotions, and legal arrangements.


    Typical Business Activities Under NAICS 711410

    Establishments classified under this NAICS code offer services such as:

    • Contract negotiation for clients
    • Career and brand management
    • Booking engagements and appearances
    • Providing guidance on public relations and marketing
    • Handling endorsements and sponsorship deals

    Size Standard for NAICS 711410

    For government contracting and SBA programs, the size standard for this industry is:

    • $17.5 million dollars in average annual receipts

    Businesses under this threshold are considered small and eligible for various small business government contracting programs.


    Examples of Businesses in NAICS Code 711410

    Here are some typical business types included in this NAICS classification:

    • Talent agencies representing actors, musicians, and entertainers
    • Sports agents managing professional athletes’ contracts and endorsements
    • Entertainment managers overseeing the careers of public figures and celebrities

    Detailed NAICS 711410 Code Information

    Code Detail Description
    Agents, artists' Agents representing artists
    Agents, authors' Agents representing writers and authors
    Agents, celebrities' Agents representing celebrities
    Agents, entertainers' Agents representing entertainers
    Agents, modeling Agents representing models
    Agents, public figures' Agents representing public figures
    Agents, sports figures' Agents representing athletes
    Agents, talent General talent agents
    Agents, theatrical talent Agents specializing in theatrical talent
    Artists' agents or managers Managers for various artists
    Authors' agents or managers Managers for authors
    Celebrities' agents or managers Managers for celebrity clients
    Entertainers' agents or managers Managers for entertainers
    Lecture bureaus Agencies organizing public speaking engagements
    Literary agents Agents negotiating publishing contracts
    Management agencies for artists, entertainers, and other public figures Full-service management firms
    Managers, authors' Managers focused on author careers
    Managers, celebrities' Managers for public figures and celebrities
    Managers, entertainers' Managers for entertainers
    Managers, public figures' Managers for public personalities
    Managers, sports figures' Managers for professional athletes
    Modeling agents Agents representing models
    Models' agents or managers Managers for modeling talent
    Public figures' agents or managers Representation for public figures
    Speakers' bureaus Agencies booking speaking engagements
    Sports figures' agents or managers Agents and managers for sports professionals
    Talent agencies Agencies representing diverse talent
    Talent agents Individuals or agencies acting as talent representatives
    Theatrical talent agents Agents representing theater performers

    FAQ About NAICS Code 711410

    Q1: What types of clients are represented under NAICS 711410?
    A1: This industry represents a wide array of clients including artists, athletes, entertainers, authors, models, celebrities, and other public figures.

    Q2: What activities are common for agents and managers in this sector?
    A2: Key activities include contract negotiation, career management, booking appearances, public relations, and securing endorsements.

    Q3: What is the SBA size standard for businesses classified under 711410?
    A3: The size standard is $17.5 million in average annual receipts.

    Q4: Can modeling agencies fall under NAICS 711410?
    A4: Yes, modeling agents and managers are included in this classification.

    Q5: Is NAICS 711410 only for large agencies?
    A5: No, businesses of all sizes can fall under this code, but small businesses are defined as those with average annual receipts below $17.5 million.


    Conclusion

    NAICS code 711410 – Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures – plays a pivotal role in the arts, entertainment, and recreation sector by facilitating career growth and business dealings for public figures. Whether you're a small talent agency or a large entertainment management firm, understanding this classification can help you better align your business with government contracting opportunities and industry benchmarks.

    By leveraging this knowledge and keeping an eye on the size standards, you can position your agency for growth within one of the most dynamic and creative sectors of the economy.


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