71311 - Amusement and Theme Parks
If you're exploring the vibrant world of amusement and theme parks, it's essential to understand the key classification that governs these businesses: NAICS code 71311. This code plays a critical role for entrepreneurs, government contractors, and market analysts in identifying establishments that specialize in thrilling rides, engaging games, and captivating entertainment attractions. Whether you're an industry professional, investor, or simply curious about the sector, this comprehensive guide will illuminate the essentials of NAICS 71311.
What is NAICS Code 71311?
NAICS code 71311 - Amusement and Theme Parks is designated for establishments primarily engaged in operating amusement and theme parks. These parks feature a variety of attractions including rides, games, entertainment shows, and recreational activities designed to entertain the general public.
This classification helps standardize the identification of businesses within this niche for economic analysis, regulatory compliance, and eligibility for government programs.
Sector: Arts, Entertainment, and Recreation
This NAICS code falls under the broader Arts, Entertainment, and Recreation sector. This sector encompasses establishments providing cultural, entertainment, and leisure services to the public.
Typical Business Activities Under NAICS 71311
- Operating theme parks with thematic attractions and rides
- Managing amusement parks featuring roller coasters, carousels, and carnival games
- Running water parks with slides, wave pools, and aquatic entertainment
- Hosting live entertainment and special events within park premises
These activities provide recreational opportunities, contribute to the tourism industry, and create numerous jobs in operational, administrative, and creative roles.
Small Business Size Standards for NAICS 71311
Understanding size standards is crucial, especially for businesses aiming to qualify for government contracting or small business programs. According to the U.S. Small Business Administration (SBA):
- The size standard for NAICS 71311 is typically $38.5 million in average annual receipts.
- Businesses at or below this revenue threshold are classified as small and eligible for set-asides and preferences in federal contracting.
These standards ensure fair competition and help support growing companies within the amusement and theme park industry.
Examples of Businesses Under NAICS Code 71311
Here are some examples of businesses that fall under this NAICS code:
- Disneyland Resort – A world-famous theme park featuring rides, shows, and themed entertainment.
- Six Flags Entertainment Corporation – Operates multiple amusement parks with roller coasters and family attractions.
- SeaWorld Parks & Entertainment – Runs marine-themed amusement parks with animal shows and water rides.
- Local and regional water parks offering aquatic rides and recreational swimming facilities.
These examples illustrate the diverse range of enterprises operating in this sector from globally recognized chains to smaller regional parks.
NAICS Code 71311 Details Table
| Category | Details |
|---|---|
| NAICS Code | 71311 |
| Title | Amusement and Theme Parks |
| Sector | Arts, Entertainment, and Recreation |
| Description | Establishments primarily engaged in operating amusement and theme parks featuring rides, games, and other entertainment attractions. |
| Typical Business Types | Theme parks, Amusement parks, Water parks |
| Size Standard | $38.5 million average annual receipts |
Frequently Asked Questions (FAQs)
What types of attractions are included under NAICS 71311?
NAICS 71311 includes establishments operating amusement and theme parks with rides (roller coasters, carousels), games, water-based attractions, shows, and other leisure entertainment services.
How does NAICS 71311 differ from general amusement industries?
This code specifically covers full-service amusement and theme parks rather than standalone arcades or smaller game centers, which are classified separately.
Can small businesses in this sector qualify for government contracts?
Yes. Businesses with average annual receipts at or below $38.5 million under NAICS 71311 qualify as small businesses and may be eligible for federal small business set-aside programs.
Where does NAICS 71311 fit in the larger NAICS structure?
It falls under Sector 71: Arts, Entertainment, and Recreation, which comprises various classifications for cultural and entertainment services.
Conclusion
NAICS code 71311 is a vital classification for anyone engaged in or studying the amusement and theme park industry. It covers a dynamic sector that provides fun, entertainment, and cultural experiences to millions. Whether you're seeking to start an amusement business, compete for government contracts, or analyze market trends, understanding the specifics of NAICS 71311 is an essential step toward success.
For industry analysis, contracting opportunities, or business development, keep NAICS 71311 top-of-mind as the reference point for amusement and theme park operations.
