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    71312 - Amusement Arcades

    If you're involved in the gaming and entertainment industry or interested in government contracting opportunities, understanding NAICS codes is essential. One particular code gaining attention is NAICS code 71312 - Amusement Arcades. This classification is vital for businesses that operate coin-operated amusement devices and seek to align their operations with federal standards or qualify for government contracts.

    What is NAICS Code 71312?

    NAICS 71312 pertains to Amusement Arcades, encompassing establishments primarily engaged in:

    • Operating amusement arcades featuring coin-operated amusement devices
    • Providing entertainment through various gaming machines including video games, pinball machines, and other electronic or mechanical games

    These venues deliver fun and recreational experiences through gaming, attracting diverse customers seeking leisure activities.

    Sector Overview: Arts, Entertainment, and Recreation

    NAICS Code 71312 belongs to the broader Arts, Entertainment, and Recreation sector, which includes businesses dedicated to entertainment services, recreation, and cultural experiences. This sector thrives by offering engaging venues and activities that cater to a broad audience ranging from families to avid gamers.

    Typical Business Types and Activities under NAICS 71312

    Businesses classified under this code typically include:

    • Video Game Arcades
    • Pinball Machine Arcades
    • Redemption Game Centers (games that give tickets or tokens redeemable for prizes)
    • Other Coin-Operated Amusement Device Venues

    These businesses focus on providing a variety of gaming experiences through mechanical or electronic games that operate primarily on coin or token payments.

    Size Standards for NAICS Code 71312

    Understanding the SBA (Small Business Administration) size standards is critical for businesses aiming to qualify as small entities for contracting or lending purposes. For NAICS code 71312:

    NAICS Code Industry Title Size Standard
    71312 Amusement Arcades $8.0 million average annual receipts (revenue based)

    This means businesses with annual revenues under $8 million generally qualify as small businesses under this NAICS code.

    Examples of Businesses Under NAICS 71312

    • FunZone Arcades: Operates multiple video game and redemption amusement arcades across several states.
    • Pinball Heaven: Specializes in vintage and modern pinball machine entertainment centers.
    • Token City: A family entertainment center featuring coin-operated games and interactive amusements.

    These examples illustrate the range of companies that fall within NAICS 71312, focusing primarily on coin-operated recreational gaming experiences.

    NAICS Code 71312 - Amusement Arcades: Code Details Table

    Attribute Details
    NAICS Code 71312
    Title Amusement Arcades
    Description Establishments primarily engaged in operating amusement arcades featuring coin-operated amusement devices such as video games, pinball machines, and other electronic or mechanical games.
    Sector Arts, Entertainment, and Recreation
    Typical Business Examples Video game arcades, pinball machine arcades, redemption game centers
    Size Standard $8.0 million average annual receipts

    FAQ About NAICS Code 71312 - Amusement Arcades

    Q1: What kind of games are included in NAICS 71312?

    A: This code includes establishments featuring coin-operated amusement devices such as video games, pinball machines, and other electronic or mechanical gaming machines.

    Q2: Can mobile gaming companies fall under this NAICS code?

    A: No, NAICS 71312 specifically covers physical arcade establishments operating coin-operated amusement devices, not mobile or online gaming businesses.

    Q3: How can a business use NAICS 71312 for government contracting?

    A: Knowing your NAICS code helps target government contracts relevant to amusement arcades and ensures accurate classification when bidding or applying for contracts and grants.

    Q4: What is the revenue threshold for being considered a small business under NAICS 71312?

    A: The SBA sets the size standard at $8 million in average annual receipts for amusement arcades.


    By understanding the scope and specifics of NAICS code 71312 - Amusement Arcades, businesses can better position themselves for growth, compliance, and leveraging government contracting opportunities. Whether you're running a classic pinball arcade or a cutting-edge video game center, familiarity with this NAICS code is a key step in your strategic planning.