Active Solicitation · DEPT OF DEFENSE
AI Summary
The Minnesota Air National Guard requires billboard advertising services to enhance brand awareness and generate recruitment leads. The contractor will provide five static billboards for six months in specified locations, using pre-approved graphics. This opportunity is a Request for Proposal (RFP) and does not fall under Simplified Acquisition Procedures.
The Minnesota Air National Guard Recruiting team has a requirement for billboard advertising. The purpose of this campaign is to create brand awareness of the MN ANG via advertising on billboards around the state of Minnesota. This advertising campaign will generate recruitment leads at both the 148th Fighter Wing and the 133rd Air wing.
The contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary, except as specified as Government Furnished, to perform Advertising Services for the Minnesota Air National Guard (MN ANG), as defined in this Statement of Objectives (SOO).
Requirements (and corresponding deliverables): The contractor shall provide:
5 Static Billboards for a period of 6 months. Billboards to be provided in the following areas: Wyoming, St. Paul, Hinckley, Mankato and Sauk Centre.
Once the government provides approved advertising graphics to the contractor, the contractor shall begin producing advertising materials.
Provide an audience of these demographics: male/female, ages 18-34.
Government Furnished:
The contractor will use pre-approved ANG advertising graphics for advertisements.
BILLBOARD ADVERTISING is a federal acquisition solicitation issued by DEPT OF DEFENSE. Review the full description, attachments, and submission requirements on SamSearch before the response deadline.
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