Active SLED Opportunity · CALIFORNIA · LIVERMORE AMADOR VALLEY TRANSIT AUTHORITY

    2026-06 - Market Segmentation and Demographic Study Letter RFP

    Issued by Livermore Amador Valley Transit Authority
    localRFPLivermore Amador Valley Transit AuthoritySol. 233378
    Open · 15d remaining
    DAYS TO CLOSE
    15
    due May 29, 2026
    PUBLISHED
    Invalid Date
    Posting date
    JURISDICTION
    Livermore Amador
    local
    NAICS CODE
    541910
    AI-classified industry

    AI Summary

    LAVTA seeks a consultant for a Market Segmentation and Demographic Study to analyze transit rider and non-rider data, develop personas, and identify ridership growth opportunities for Wheels Tri-Valley services. Deliverables include surveys, data analysis, and a final report to support planning and marketing.

    Opportunity details

    Solicitation No.
    233378
    Type / RFx
    RFP
    Status
    Open
    Level
    local
    Published Date
    Invalid Date
    Due Date
    May 29, 2026
    NAICS Code
    541910AI guide
    Agency
    Livermore Amador Valley Transit Authority

    Description

    The Livermore Amador Valley Transportation Authority (LAVTA) seeks a qualified consultant to conduct a comprehensive Market Segmentation and Demographic Study for the Wheels Tri‑Valley service area. The project will update baseline market data through statistically valid, multi‑lingual surveys of riders and non‑riders and may include optional focus groups to identify current and potential transit markets. The consultant will analyze demographic, psychographic, behavioral, and geographic characteristics to develop rider personas, assess travel patterns and attitudes, and identify opportunities for ridership growth across fixed‑route, express, commuter, and paratransit services. Deliverables will include survey instruments, raw data, market segmentation analysis, personas, and a final report to support data‑driven planning and marketing strategies.

    Commodity Codes

    • Commodity Codes: US_NAICS_2022 5416 Management, Scientific, and Technical Consulting Services US_NAICS_2022 54161 Management Consulting Services US_NAICS_2022 541613 Marketing Consulting Services US_NAICS_2022 54169 Other Scientific and Technical Consulting Services US_NAICS_2022 54191 Marketing Research and Public Opinion Polling

    Events & Timeline

    StatusEvent NameLocationDescriptionDatesMandatory
    OngoingOpen DateOnline PortalPosting date for the OpportunityApr 24th 2026, 9:00 AM PDTN/A
    UpcomingQuestions Due DateOnline PortalDeadline to submit QuestionsMay 8th 2026, 4:00 PM PDTN/A
    UpcomingClose DateOnline PortalDeadline for SubmissionsMay 29th 2026, 4:00 PM PDTN/A

    Requested Information

    Note: Template files for the items below (BidTables, Questionnaires) are available in the Attachments section of this opportunity.

    NameType# FilesRequirement
    Proposal (Unredacted)File Type: PDF (.pdf)MultipleRequired
    Form 1 – Proposal Cover FormFile Type: PDF (.pdf)MultipleRequired
    Form 2 – Reference FormFile Type: PDF (.pdf)MultipleRequired
    Form 3 – Exception FormFile Type: PDF (.pdf)MultipleRequired
    Form 4 – Prime Contractor/Consultant and Subcontractor/Subconsultant/Supplier ReportFile Type: PDF (.pdf)MultipleRequired
    Form 5 – Cost Proposal FormFile Type: Excel (.xls, .xlsx)MultipleRequired
    InsuranceFile Type: PDF (.pdf)MultipleRequired

    Attachments

    Key dates

    1. Invalid DatePublished
    2. May 29, 2026Responses Due

    AI classification tags

    Frequently asked questions

    SLED stands for State, Local, and Education. These are solicitations issued by state governments, counties, cities, school districts, utilities, and higher education institutions — as opposed to federal agencies.

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