Doral Central Park Naming Rights Partnership

The City of Doral is seeking a strategic corporate or brand partner for the exclusive naming rights of Doral Central Park. This partnership represents a unique opportunity to align a brand with one of South Florida’s premier public spaces, gaining long-term visibility, community goodwill, and integrated marketing presence across a high-impact destination.

Doral Central Park is the City of Doral’s largest park, spanning 78 acres and serving as a dynamic central hub for fitness, recreation, and community gatherings. Designed as the heart of the city’s wellness and cultural campus, the park brings together modern facilities, year-round programming, and thoughtfully curated event spaces that support active lifestyles and meaningful connections. With scenic lake views, expansive green spaces, and a professionally managed amphitheater, Doral Central Park hosts concerts, cultural festivals, fitness activities, and events that engage residents and visitors alike. This vibrant park reflects the City of Doral’s commitment to quality of life, health, leisure, and unforgettable shared experiences for the entire community.

Doral Central Park Naming Rights.

Background

The selected sponsor will have exclusive Flagship Naming Rights to Doral Central Park for the duration of the agreement.

The naming structure may include formats such as:
“Doral Central Park presented by [Partner Name]” or an equivalent configuration, subject to City approval.

Further information included in the ITN Bid document.

Project Details

• Reference ID: ITN-2026-07
• Department: Procurement
• Department Head: Roman Martinez (Procurement Director)

Important Dates

• Questions Due: 2026-06-10T21:00:00.000Z
• Pre-Proposal Meeting: 2026-06-03T14:00:00.000Z — Doral Central Park 3005 NW 92nd Ave, Doral, FL 33172

Meetings & Milestones

Evaluation Criteria

• Proposer Qualifications & Experience (20 pts) —

  Evaluation of the firm’s demonstrated experience in:

  • Naming rights negotiations for public assets
  • Sponsorship procurement for parks, sports facilities, or civic venues
  • Municipal/public sector partnerships
  • Comparable project size and revenue generation
• References and past performance (10 pts) —

  Client References

• Proposed Approach & Strategy (20 pts) —

  Evaluation of the proposer’s methodology, including:

  • Market analysis strategy
  • Valuation methodology for naming rights
  • Sponsorship packaging approach
  • Target sponsor identification process
  • Marketing and outreach plan
  • Negotiation strategy
  • Proposed timeline and milestones
• Revenue Generation Strategy & Financial Model (30 pts) —

  Evaluation of:

  • Proposed revenue projections
  • Valuation assumptions
  • Commission structure or compensation model
  • Risk allocation
  • Long-term sustainability
• Local Knowledge & Community Sensitivity (10 pts) —

  Evaluation of:

  • Understanding of community values
  • Experience in similar demographic markets
  • Strategy to ensure alignment with public interest
  • Approach to public communication and stakeholder engagement
• Value-Added Services / Innovation (10 pts) —

  Evaluation of:

  • Additional sponsorship revenue ideas
  • Branding enhancements
  • Digital/media integration
  • Long-term partnership opportunities
  • Other creative concepts that benefit the City
• Demonstrated Understanding of the City’s Objectives (20 pts) —

  Evaluation of the proposer’s:

  • Understanding of the City’s park system and community values
  • Awareness of reputational sensitivities
  • Alignment with municipal branding goals
  • Ability to balance revenue generation with public trust
• Refined Naming Rights Valuation & Revenue Strategy (20 pts) —

  Evaluation of:

  • Updated valuation analysis specific to Central Park
  • Realistic revenue projections supported by data
  • Market comparables presented
  • Risk mitigation strategy
  • Proposed term structure and deal framework
• Sponsor Acquisition & Negotiation Strategy (20 pts) —

  Evaluation of:

  • Identified target sponsor categories
  • Existing sponsor relationships
  • Lead generation strategy
  • Negotiation methodology
  • Proposed timeline to secure naming rights agreement
• Financial Offer / Compensation Structure (30 pts) —

  Evaluation of:

  • Commission percentage
  • Guaranteed minimum revenue (if offered)
  • Hybrid fee structure
  • Transparency of cost model
  • Alignment of incentives
• Implementation Plan & Timeline (10 pts) —

  Evaluation of:

  • Clear milestones
  • Due diligence process
  • Community engagement plan
  • City approval checkpoints
  • Estimated timeline to execution
• Final Financial Benefit to the City (30 pts) —

  Evaluation of the proposer’s:

  • Final commission structure
  • Guaranteed minimum revenue (if any)
  • Net revenue potential
  • Long-term value over contract term
  • Renewal revenue treatment
• Strength of Negotiated Terms (20 pts) —

  Evaluation of:

  • Risk allocation
  • Indemnification protections
  • Termination rights
  • Sponsor approval safeguards
  • Brand and reputational protections
• Implementation Readiness (20 pts) —

  Evaluation of:

  • Finalized work plan
  • Timeline to secure sponsor
  • Assigned personnel
  • Reporting framework
  • Accountability measures
• Demonstrated Capability (Phases I & II) (20 pts) —

  Evaluation of:

  • Relevant experience
  • Comparable project success
  • Performance during presentation
  • Responsiveness during negotiations
  • Professionalism and preparedness
• Overall Advantage to the City (10 pts) —

  Evaluation of:

  • Alignment with City objectives
  • Public interest considerations
  • Long-term partnership value
  • Innovation and added value
  • Sustainability of approach

Submission Requirements

• Performance Evaluation Survey (required) —

  Please download the below documents, complete, and upload.

• Complete Bid Package Submission (required) —

  Upload complete Bid Package except FInancial Information, including Bid Pricing.

• Financial Information, (required) —

  Submit financial statements or proof of financial capability.

• Proposer is to download and submit the form attached providing the City of Doral with the offer by the proposer. (required) —

  Please download the below documents, complete, and upload.

• Date of Entity Formation (required)
• Entity Type (required)
• Office Location (required)
• FEI/EIN Number (required)
• Authorized Representative (required) —

  Name and Title

• The undersigned Respondent agrees, if a vendor 's proposal is accepted by the City, to enter into an agreement with the City of Doral for the exclusive naming rights of Doral Central Park. Upon mutual agreement by the City and the proposer, a contract will be issued for execution memorializing all agreed terms and conditions during this ITN procurement process and final negotiations. (required)
• Respondent accepts all of the terms and conditions of the Solicitation. This Bid will remain subject to acceptance for 180 days after the day of Bid opening. Respondent agrees to sign and submit the Contract with any applicable documents required by this ITN within ten days after the date of City’s Notice of Award (If applicable).
• Respondent further warrants and represents that it has familiarized itself with the nature and extent of the Contract, required goods and/or services, site, locality, and all local conditions and applicable laws and regulations that may affect the proper execution of the final agreement. (required)
• Respondent further warrants and represents (required) —

  The Respondent acknowledges that it has reviewed all available information provided by the City relating to the Facility, including drawings, plans, specifications, and any other materials describing the physical characteristics of the Facility and proposed naming rights locations. The Respondent further acknowledges that it has had the opportunity to make any additional inquiries or investigations it deems necessary regarding the Facility and the placement of naming rights signage or branding elements.

  The Respondent agrees that it is satisfied with the information provided and that no additional investigations, reports, or examinations are required for purposes of submitting its proposal or entering into a Naming Rights Agreement. The Respondent further agrees that it will not make any claim against the City based on the adequacy or completeness of the information reviewed.

• Respondent further warrants and represents that it has provided the City with written notice of any concerns, conflicts, or discrepancies regarding the terms of this Agreement that it has identified, and that any resolutions or responses provided by the City are acceptable to Respondent. (required)
• Respondent further warrants and represents (required) —

  This Bid/Proposal is genuine and not made in the interest of or on behalf of any other undisclosed person, firm or corporation; Respondent has not directly or indirectly induced or solicited any other Respondent to submit a false or sham Submittal ; Respondent has not solicited or induced any person, firm or corporation to refrain from submitting; and Respondent has not sought by collusion to obtain for itself any advantage over any other Respondent or over the City.

• Respondent understands that the proposed fees in this proposal are provided only for evaluation and subsequent negotiation and shall only be enforced once the City and the proposer are in agreement to the final acceptance of such. (required)
• Communication - If information is different than what is provided in Vendor Profile: —

  Communications concerning this Proposal shall be addressed to:

  Please provide:

  • Name of Respondent
  • Telephone Number
  • Email Address
  • Attention
• Business Entity Affidavit (required) —

  Please download the below documents, complete, and upload.

• Statement (required) —

  I understand that a "person" as defined in 287.133(1)(e), Florida Statutes, means any natural person or entity organized under the laws of any state or of the United States with the legal power to enter into a binding Contract and which Bids or applies to Bid on Contracts for the provision of goods or services let by a public entity, or which otherwise transacts or applies to transact business with a public entity. The term "persons" includes officers, directors, executives, partners, shareholders, employees, members, and agents active in the management of the entity.

• Respondent References (required) —

  Please download the below documents, complete, and upload.

• Respondent Affidavits (required) —

  Please download the below documents, complete, and upload.

• Conflict of Interest Disclosure (required) —

  Please download the below documents, complete, and upload.

• Certificate of Authority (required) —

  Please download the below documents, complete, and upload.

• AFFIDAVIT REGARDING UNAUTHORIZED ALIENS UNDER 448.095, FLORIDA STATUTES (required) —

  Please download the below documents, complete, and upload.

• REQUIRED AFFIDAVIT REGARDING THE USE OF COERCION FOR LABOR AND SERVICES (required) —

  Please download the below documents, complete, and upload.

• LIST OF PROPOSED SUBCONTRACTORS (required) —

  Please download the below documents, complete, and upload.

• IRS Form W-9 (required) —

  Completed Request for Taxpayer Identification Number and Certification

• Veteran Certified Business Certificate —

  If Veteran Certified, respondents may submit their Veteran Certified Business Certificate with their response.

• Copy of License(s) (required) —

  The Successful Respondent must provide a copy of their occupational/business license and state registration at the time of award. Florida state registration can be downloaded and printed at www.sunbiz.org.

• Trade Secret (required) —

  Proposer must identify any trade secret being claimed. NOTE: Designation of the entire Proposal as “Trade ‘Secret’, ‘Proprietary’ or ‘Confidential’ is not permitted and may result in a determination that the Proposal is non-responsive and therefore will not be evaluated or considered.  NOTE: Trade secret requests made after the Due Date and Time are not allowed. Proposer must submit purported trade secret information as follows:

  • Shall cite, for each trade secret claimed, the Florida Statute number that supports the designation. Further, Proposer shall offer a brief written explanation as to why the cited Statute is applicable to the information claimed as a trade secret.
  • Provide a complete electronic copy of its proposal, clearly designated as “Original,” and that includes all items it has designated as trade secrets.
  • Provide an additional electronic copy of its proposal that redacts all designated trade secrets, clearly marked as “ Redacted Copy”.
• Brief Description of Service(s)/Product(s) (required) —

  Fill in the blank:

  "The City of Doral is soliciting Bids/Proposals for ____"

• Brief overview of Services/Project, etc. (required)
• Enter Number of Professionals to be awarded the contract for your project (required)