Master Developer Opportunity for the 84-Acre East Lohman Mixed-Use Neighborhood Center, Las Cruces, NM

The City of Las Cruces (City), a New Mexico Municipal Corporation, is soliciting proposals from qualified firms interested in entering into an agreement for the development of property south of Lohman Avenue and west of Sonoma Ranch Boulevard as described herein.

Background

Las Cruces is the second-largest city in New Mexico and serves as the regional hub of southern New Mexico. With a current population of approximately 115,000 and projected to reach 120,000 by 2030, the City continues to experience steady, sustained growth. One of the most dynamic areas of this growth is the East Lohman Avenue Corridor, which offers convenient access to MountainView Regional Medical Center, and nearby residential neighborhoods such as Sonoma Ranch and Las Alamedas. The corridor also boasts sweeping views of the Robledo and Organ Mountains and the surrounding Chihuahuan Desert.

Project Details

• Reference ID: 25-26-079
• Department: Community Development
• Department Head: Chris Faivre (Director of Community Development)

Important Dates

• Questions Due: 2026-06-04T22:00:00.000Z
• Pre-Proposal Meeting: 2026-04-23T16:00:00.000Z — via Zoom at https://us02web.zoom.us/j/9972568333 on Zoom Meeting ID # 997 256 8333

Evaluation Criteria

• Technical approach to the requested services (50 pts)
• Qualifications/competence of team members to manage services to be provided (35 pts)
• Performance of the firm with previous clients, based upon quality of the work, control of costs, ability to meet schedules or deadlines; and responsiveness to the client (15 pts)

Submission Requirements

• RFP Compliance Declaration (required) —

  In compliance with the requirements of this RFP, I offer and agree to furnish any or all materials and/or services to the City of Las Cruces within the time agreed.

  I further certify that this company has not been debarred, suspended, or otherwise made ineligible for participation in Federal Assistance programs under Executive Order 12549 Debarment and Suspension as described in the Federal Rules and Regulations.

• NM Tax & Revenue Dept. CRS # —

  If not applicable, enter N/A as the response.

• NM Resident Certificate from NM Tax and Revenue Department —

  Pursuant to §13-1-21 & §13-4-2, NMSA, 1978, of the State of New Mexico Statutes, as amended, a respondent who submits, within its bid or proposal documents, a copy of its resident business or resident contractor certificate issued by the New Mexico Tax and Revenue Department will qualify for five (5) preference points as authorized by the statutes.

  Bids or proposals submitted without the certificate issued by the New Mexico Tax and Revenue Department will not qualify for this preference. 

  Firms seeking this preference are encouraged to apply with the New Mexico Tax and Revenue Department to receive certification as a “resident business” or “resident contractor”.  Firms may obtain application forms by contacting the New Mexico Tax and Revenue Department at 575-524-6225 or may apply online at the following web address:

  To receive a ten (10) point veteran preference, submit a Resident Veteran Business / Contractor certificate issued by the NM Tax & Revenue Department. Effective July 1, 2016 per New Mexico House Bill 93, certificates issued under previous legislation are no longer valid.

  https://www.tax.newmexico.gov/businesses/business-preference-certification/

• Current NM Secretary of State Business ID # —

  Corporations Only 

• Current CLC Business Registration # —

  To receive five (5) points for local preference, submit a current copy of the respondent’s Business Certificate issued by the City of Las Cruces Community Development Department.

• Federal I.D. Number (required)
• Technical Proposal Content - Evaluation Criteria No. 1 - Technical Approach
• Provide description of the proposed technical approach of all professional, technical and customary services provided (required)
• Vision Implementation Strategy (required) —

  Describe your overall development concept and how it advances the following core goals of the East Lohman Development Plan and updated project scope.

• Optional Narrative Support —

  Optional: Conceptual site plans, illustrative renderings, or diagrams may be submitted to support the narrative. 

• Development Approach (required) —

  Outline your proposed project delivery model.

• Additional Considerations (required) —

  Include any other relevant details that demonstrate your ability to delivery a high-quality, community-centered project. 

• Technical Proposal Content - Evaluation Criteria No. 2 - Qualifications/Competence
• Development Experience (required) —

  Provide a summary of your firm’s background and development history.

• Key Personnel and Project Roles (required) —

  List the names, titles, and brief biographies of key individuals who will lead and manage the project. Include their primary roles and responsibilities. At minimum, include:

  1. 1. 1. Project Owner or Principal-in-Charge
        2. Project Manager
        3. Lead Architect(s) and/or Engineer(s)
        4. General Contractor or Construction Lead
        5. Sales and/or Leasing Manager 

  Highlight any previous collaborations among the team and experience with public-private partnerships or similarly scaled developments.

• Primary Contact Information (required) —

  Provide the name, title, phone number, and email address of the primary individual(s) authorized to represent the development team in all matters related to this proposal.

• Professional responsible for and in direct charge of the work (required) —

  Name, address, and New Mexico registration (if applicable) of the professional responsible for and in direct charge of the work. 

• Financial Capacity (required) —

  Provide financial documentation that demonstrates your ability to undertake and sustain the project through all phases of development.

  1. 1. 1. If the development entity is a newly formed entity or a subsidiary/joint venture, please:
           1. Describe the relationship between the development entity and its sponsors or financial guarantors.
           2. Identify the responsible party for guarantees.
        2. Provide the following for the development entity or, where applicable, its financial guarantor(s):
           1. Three (3) most recent years of audited financial statements;
           2. Two (2) credit references, ideally from institutions or entities involved in similar projects;
           3. A clear statement of the development entity’s ability to commit capital to this project;
           4. A statement of willingness to contribute unsecured capital, if required.
        3. Alternative Financial Approach (Optional)
           In lieu of the above, respondents may submit a comprehensive proforma and funding strategy that illustrates financial capacity across the project lifecycle. This should include:
           1. Identification of anticipated funding sources for each phase of development (land improvements, vertical construction, marketing/sales, and ongoing maintenance or property management);
           2. A development cash flow model or pro forma detailing uses of funds and financing assumptions;
           3. Narrative demonstrating your understanding of real estate finance and development strategy, from project inception through lease-up/sale and long-term operation.
• Technical Proposal Content - Evaluation Criteria No. 3 - Performance of the Firm
• Relevant Project Experience, Last 10 Years (required) —

  Provide a summary of your firm's experience with master-planned, mixed-use real estate development projects completed within the past ten (10) years. For each project, include:

  • Type of transaction (e.g., public-private partnership, fee simple, land lease);
  • The developer’s role (e.g., lead developer, co-developer, financial partner);
  • Description of services provided by the firm’s principals and key personnel listed in Evaluation Criteria No. 2;
  • Size, scope, and location of the project.
• Professional/Project References (required) —

  Provide three (3) references from completed projects that are comparable in scope and vision to the East Lohman Development Plan. References should be current or recent and able to speak to the professional integrity, reputation, and past performance of your firm. Ideal references may include public sector clients, institutional partners, or senior representatives from completed project teams.

  For each reference/project, provide:
  • Project name and location;
  • Description of the development scope and your firm’s role;
  • Contact name, title, organization, phone number, and email address.

  Scoring Note: Up to 15 points will be awarded based on the results of three (3) successfully completed reference checks, worth up to five (5) points each. Reference checks will evaluate project delivery, responsiveness, adherence to budget and schedule, and overall partnership performance.

• Type of RFP: (required)
• Will cost be evaluated? (required)
• Pricing (required) —
  • Choose Option 1 when you have set line items, for example:
    • This is a quote for goods or commodities.
    • This is a public works bid, with a pricing table that can be uploaded into OpenGov Procurement from an Excel spreadsheet.
    • Seeking services for hourly rate schedules.
  • Choose Option 2 when you need vendors to provide you with the line items.
• Is this project Federally Funded? (required)
• Pre-Proposal Meeting? (required)
• Options for Pre-Proposal Meeting Attendance (required)
• Term for the Agreement (required) —

  Select one of the examples below and edit the answer for your project. 

  Examples:

  • The agreement will be for one year.
  • The agreement will be for a base period from the date of award through ____, 2020, with the option to renew at the discretion of the City for an additional [number] (#) one (1)-year terms.
  • The term of the agreement will be for the time period established in the professional services agreement between the City and the Consultant as required to complete the delivery of the contracted services.
  • (This piggyback clause is optional and determined on case-by-case basis)
    The contract resulting from this RFP will authorize the successful respondent to extend the same terms and conditions to other governmental entities conditioned upon the procurement laws and regulations of those entities. The CITY shall not be a party nor have any liability relating to such extensions.
• City intends to award: (required) —
  • Select Option 1 if the City plans to award a single respondent for the project.
  • Select Option 2 if the City plans to award multiple respondents for the project.
• Will an Evaluation Committee be reviewing results? (required)

Questions & Answers