P-26-016 JTA Advertising and Media Trade Services

The Jacksonville Transportation Authority (JTA) is seeking proposals from qualified firms to manage, sell, and maintain advertising and naming rights across designated JTA assets. The selected firm will serve as the JTA’s exclusive advertising sales partner, responsible for maximizing revenue, ensuring brand alignment, and maintaining the highest quality standards across all placements.

Project Details

• Reference ID: P-26-016
• Department: Procurement
• Department Head: Carolyn Pride (Procurement Manager)

Important Dates

• Questions Due: 2026-07-01T16:00:00.000Z
• Answers Posted By: 2026-07-08T21:00:00.000Z
• Pre-Proposal Meeting: 2026-06-26T15:00:00.000Z — ____________________________________________ Microsoft Teams meeting Join: https://teams.microsoft.com/meet/221557762589521?p=9QVExmuLav57YuNTLi Meeting ID: 221 557 762 589 521 Passcode: 7QA9ww9e ________________________________________ Need help? | System reference Dial in by phone +1 904-701-1750,,645664846# United States, Jacksonville Find a local number Phone conference ID: 645 664 846# Join on a video conferencing device Tenant key: jtafla@m.webex.com Video ID: 117 104 178 9 More info For organizers: Meeting options | Reset dial-in PIN Thank you for your participation.

Evaluation Criteria

• 1. Sunbiz (1 pts) —

  Proposers must be in good standing and authorized to transact business in the State of Florida. This shall be verified by being listed as active in Sunbiz.org database.

• 2. License ( Florida Department of Business and Professional Regulation) (1 pts) —

  In addition, all licenses required for Proposers whose businesses and professions are regulated by the Florida Department of Business and Professional Regulation must be active and current at the time of the proposal submission.

• 1. Business Compliance - Determination of Responsiveness (1 pts) —

  The Business Compliance will review all requested SBE requirements and forms of all proposals for sufficiency then provide to the Procurement Department a Business Compliance Memorandum.

• Qualifications and Relevant Experience (15 pts) —

  2a. Proposers must submit three (3) references showing at least five (5) years of industry experience demonstrating expertise in managing multi-modal transit advertising programs, including bus, shelter, digital, and naming rights. Past experience must also demonstrate Proven success in maximizing advertising revenue for public transportation agencies or similar public-sector entities.

  The Proposer must submit references using the Past Experience/Performance Reference Forms. References shall be confirmed.

• Qualification and Relevant Experience (5 pts) —

  2b. Proposer must provide proof of financial stability and organizational capacity to support the contract.

• Proposed Sales Strategy and Revenue Generation Plan (10 pts) —

  3a. Proposer should provide marketing plans to attract local, regional, and national advertisers.

• Proposed Sales Strategy and Revenue Generation Plan (10 pts) —

  3b. Proposer shall demonstrate the ability to meet or exceed revenue targets.

• Technical Approach and Service Delivery (10 pts) —

  4a. Proposer shall provide its approach to advertising production, installation, maintenance, and removal, with a focus on processes that ensures cleanliness, safety, compliance, and asset preservation.

• Technical Approach and Service Delivery (5 pts) —

  4b. Proposer shall provide reporting systems and ability to provide detailed monthly sales, revenue, and inventory reports.

• Technical Approach and Service Delivery (5 pts) —

  4c. Proposer shall provide its approach to securing a minimum of $200,000 in annual media trade value for JTA.

• Creative Services and Quality Design (5 pts) —

  5a. Proposer shall detail the processes and procedures the proposer has in place to assure quality assurance and quality control, in addition to the reporting mechanisms to the JTA’s Project Manager.   Procedures for ensuring quality control of firms subcontracted work must be included.

• Creative Services and Quality Design (5 pts) —

  5b. Proposer shall provide turnaround time and design capabilities showcasing quality and creativity

• Cost Proposal and Financial Return to JTA (3 pts) —

  6a. Proposer shall provide pricing for all items outlined in the Price Proposal Form. Proposers with the lowest rate will receive a more favorable score. All proposed pricing is subject to negotiations

• Cost Proposal and Financial Return to JTA (2 pts) —

  6b. Proposer shall provide a detailed proposed rate card outlining the retail pricing structure they intend to offer advertisers for placements on the JTA assets, including:

   

  • Bus exteriors (wraps, kings, queens, tails)
  • Bus interiors
  • Shelters
  • Street furniture (if added)
  • Digital assets at NAVI stations and inside vehicles
  • Paratransit vehicles
  • Naming right opportunities

  The rate care should also specify:

  • Gross rates, commissions, and discount policies
  • Sell-through assumptions and revenue forecast
  • Any proposed promotional or bundled pricing
  • Supporting rationale based on market comparables

  The JTA reserves the right to review, negotiate, and approve the final rate card prior to contract execution.

• Cost Proposal and Financial Return to JTA (15 pts) —

  6c. Proposer shall provide annual revenue guarantee for JTA and media trade.

  • Desired Minimum Annual Guarantee (MAG): $1,500,00 per year
  • Media Trade: Minium of $200,000 annually in documented Media Trade Value
  • Revenue Sharing: (40%) or higher of all Gross Advertising Revenues earned in excess of the Minimum Annual Guarantee (MAG).
• Risk Management and Contractual Requirements (5 pts) —

  7a. Proposer shall provide risk management and quality assurance practices

• Risk Management and Contractual Requirements (5 pts) —

  7b. Proposer must demonstrate the ability to meet contractual timelines and performance standards.

Submission Requirements

• Minimum Requirements (required) —

  • Proposers must be in good standing and authorized to transact business in the State of Florida. This shall be verified by being listed as active in Sunbiz.org database.

    Proposer must provide all required forms and certifications found in Section 7 of the solicitation (includes copy of all necessary licenses, registrations, or certifications that are required to perform the work).

    Submission of Financial Proposal and JTA Revenue Requirements:

    • Minimum Annual Guarantee (MAG)
    • Revenue Sharing after the MAG
    • Media Trade Value: Minimum of $200,000    

  Failure to demonstrate compliance may result in being deemed non-responsive.

• Legal Entity of Proposer /Authorized Signatories (required) —

  The Proposal Pricing Form shall clearly indicate the legal name, address, and telephone number of the Proposer and accurately identify the type of legal entity of the Proposer (i.e., corporation, LLC, partnership, joint venture, individual). The Proposal Pricing Form shall be signed by an individual with the authority to bind the Proposer and shall clearly identify (by typing or printing) the name of the authorized representative of the Proposer.  

  Proposers must be registered with the Florida Department of State to engage in business in the State of Florida. If the Proposer is a joint-venture, the Authority will treat the entity as a general partnership for all purposes, and the joint-venture must submit, in addition to the other submissions required herein, evidence of the authority of the individual(s) submitting the venture's Proposal that such individual(s) is duly authorized to bind the venture make all of the required statements, assurances and certifications on behalf of the entity.

  Each other entity submitting a Proposal shall cause the Forms to be signed by its appropriately authorized senior executive officer, manager, or general partner. Submitting a Proposal is deemed to be a representation and warranty by the entity and individual submitting it that such entity has duly authorized the Proposal, and the individual(s) signing such Proposal has the authority to submit the Proposal and make all of the required statements, assurances and certifications on behalf of the entity.

• Acknowledgement of Receipt of Addenda (required) —

  Please download the below documents, complete, and upload.

• Affidavit Regarding Labor and Services (required) —

  Please download the below documents, complete, and upload.

• Certification of Eligibility (required) —

  Please download the below documents, complete, and upload.

• Bus Testing Certification (required) —

  Please download the below documents, complete, and upload.

• Certification of Eligibility (required) —

  Please download the below documents, complete, and upload.

• Certification of Redacted Copy (required) —

  Please download the below documents, complete, and upload.

• Confidentially and Nondisclosure Terms (required) —

  Please download the below documents, complete, and upload.

• Conflict of Interest Certification (required) —

  Please download the below documents, complete, and upload.

• Debarment Certification (required) —

  Please download the below documents, complete, and upload.

• Equal Opportunity Report Statement (required) —

  Please download the below documents, complete, and upload.

• E-Verify Requirement Affidavit Contractor under Section 448.095 FS* (required) —

  Please download the below documents, complete, and upload.

• E-Verify Requirement Affidavit Sub-Contractor under Section 448.095 FS (required) —

  Please download the below documents, complete, and upload.

• Intent to Perform (required) —

  Please download the below documents, complete, and upload.

• Litigation Disclosure Form (required) —

  Please download the below documents, complete, and upload.

• Conflict of Interest Certification (required) —

  Please download the below documents, complete, and upload.

• Debarment Certification (required) —

  Please download the below documents, complete, and upload.

• E-Verify Requirement Affidavit Contractor under Section 448.095 FS (required) —

  Please download the below documents, complete, and upload.

• E-Verify Requirement Affidavit Subcontractor under Section 448.095 FS (required) —

  Please download the below documents, complete, and upload.

• Equal Opportunity Report Statement (required) —

  Please download the below documents, complete, and upload.

• Intent to Perform Form (required) —

  Please download the below documents, complete, and upload.

• Litigation Disclosure Form (required) —

  Please download the below documents, complete, and upload.

• Local Business Verification Form (required) —

  Please download the below documents, complete, and upload.

• Non Performance Acknowledgement (required) —

  Please download the below documents, complete, and upload.

• Non-Collusion Proposal Certification (required) —

  Please download the below documents, complete, and upload.

• Past Experience/Performance Reference Form (required) —

  Minimum of 3 required.  Form can be duplicated accordingly.  Please download the below documents, complete, and upload.

• Proposal Pricing Form (required) —

  Please download the below documents, complete, and upload.

• Proposed Contract Modification Form (required) —

  Please download the below documents, complete, and upload.

• Proposer List (required) —

  Please download the below documents, complete, and upload.

• Payment and Performance Bond Forms (required) —

  Please download the below documents, complete, and upload.

• Proposed Contract Modification Form (required) —

  Form to be utilized by awarded bidder.

• Proposer List (required) —

  Please download the below documents, complete, and upload.

• Proposer's Standard Assurance (required) —

  Please download the below documents, complete, and upload.

• Schedule of Subconsultants/Subcontractors (required) —

  Please download the below documents, complete, and upload.

• Sample Contract —

  Download provided Sample Contract for your review of proposed terms and conditions.  If Proposer would like to suggest modifications to be considered for application include as a red-line to this Sample Contract. Reference Proposed Contract Modification Form for additional instructions.  

• Proposal Response Submission (required) —

  Submit your proposal response and include copies of all necessary licenses, registrations, or certifications that are required to perform the work.

• Which type of vendor will this solicitation be awarded to? (required) —

  Choose One:

• Does this solicitation require Bus Testing? (required)
• Does this solicitation require payment and performance bonds? (required)
• Is there a DBE Goal for this Solicitation? (required)
• What is the DBE Participation Goal for the contract? (required) —

  Answer Format: XX%

• Is the Contract Type "Fixed Price with Economic Price Agreement"? (required)
• Will there be a Site Tour? (required)
• Does the contract value exceed $250,000? (required)
• Is this project an IT Solicitation? (required)