Palm Desert World Cup Visitor Capture Campaign – Creative & Media Services

The City of Palm Desert (“City”) is requesting proposals from qualified firms (“Proposers”) for Palm Desert World Cup Visitor Capture Campaign – Creative & Media Services (“Services”) to establish a Professional Services Agreement ("Agreement") for a term through August 31, 2026.

The City of Palm Desert anticipates an increase in visitor activity throughout Southern California during the 2026 World Cup period, including travelers staying in or passing through the Coachella Valley. While regional partners will concentrate on destination-level tourism promotion, the City’s objective is to capture existing, in-market visitation and convert it into same-day or evening activity within Palm Desert. Achieving this objective during a short, time-sensitive window requires specialized creative and media execution services. The City is seeking expertise in geo-targeted media buying, day-parted placements, and the development of concise, action-oriented creative assets that support real-time decision-making by visitors. These services will support a targeted visitor capture effort focused on immediacy, convenience, and available activities rather than long-term destination branding or broad marketing campaigns.