SLED Opportunity · CALIFORNIA · CITY OF CARSON
AI Summary
City of Carson seeks firms to develop a Five-Year Strategic Communications and Integrated Marketing Roadmap to modernize municipal media across broadcast, digital, and emerging platforms, tailored to local governance and community identity.
The City of Carson (“City”) is seeking qualified firms to develop and implement a comprehensive Five-Year Strategic Communications, City Television, Digital Media Innovation, and Integrated Marketing Roadmap. The City’s goal is to operate as a modern municipal media organization—delivering high-quality, accessible, and engaging content across broadcast, digital, and emerging platforms.The Roadmap will guide the evolution of municipal communications, including expanded City-owned television channels, streaming platforms, short-form video storytelling, and original content production to meet contemporary audience expectations.This RFP establishes a unified communications strategy governing both internal and external communications across all levels of the organization, including the Mayor and Elected Officials, City Council, City Manager and Executive Leadership, departments, divisions, boards, commissions, and affiliated programs.The final strategy must reflect national municipal best practices while being tailored to Carson’s governance structure, community diversity, and identity as The Jewel of the South Bay. Pre-Bid Meeting Information: Yes Online Q&A: Yes Location Information: Department: Purchasing Address: 701 E. Carson Street144Carson, California90749 County: Los Angeles
SLED stands for State, Local, and Education. These are solicitations issued by state governments, counties, cities, school districts, utilities, and higher education institutions — as opposed to federal agencies.
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