SLED Opportunity · CALIFORNIA · MARIPOSA COUNTY
AI Summary
Mariposa County seeks a comprehensive countywide market study to analyze business mix, retail demand, and economic drivers, including tourism and non-tourism sectors, to support economic vitality and business growth.
Mariposa County received a USDA Rural Business Development Grant to administer a countywide market study. The need for a market study is indicated in the County’s 2017 Economic Vitality Strategy (EVS) update, which lists five goals: 1. Strengthen and enhance the tourism sector. 2. Build and maintain a healthy, balanced economy with a diversity of businesses and employment. 3. Maintain, strengthen and grow local businesses. 4. Foster rural entrepreneurship. 5. Promote vibrant communities and town centers in which to live, work, and play. One of the EVS action steps is to, “conduct a Retail Market Demand Study to quantify market demand, identify the types of retail shopping and dining opportunities that currently exist, identify gaps in retail services for residents and tourists, and quantify the amount of retail sales leakage to adjacent counties.” Mariposa County does not have a business license requirement, so an accurate inventory of local businesses (asset mapping) is also desired. The study is expected to provide an overview and analysis of Mariposa County’s business market and an evaluation of what potential businesses could thrive in the County. In addition, a complete inventory of current businesses, as well as a leakage report that shows where Mariposa County is losing tax dollars due to the unavailability of particular goods and services within the County, are desired as well. This report should clearly identify non-tourism opportunities, shortfalls and needs, as well as tourism-related gaps. The Scope of Work will include: Project Tasks • Trade Area Delineation • Demographic Profile and Trends of residents and visitors • Psychographics of residents or visitors • Retail Demand Projections • County Asset Mapping and Key Economic Drivers • Current Business Mix Analysis • Cell Phone Geofencing Data of Visitors • Retail Leakage Report • Purchasing Decision Maker Focus Program Deliverables • A report summarizing the County’s trade delineation, demographic profile, trends, and psychographics. • A full leakage report, indicating specific goods and services that are missing in the County and driving business outside of the County. • Cell Phone Geofencing Data Report • An inventory of Mariposa County’s businesses and the key economic drivers. • A current business mix analysis report. • A roadmap for recruiting and attracting new businesses or expansion of existing businesses. • A Purchasing Decision Maker Focus Program that would include focus groups, surveys and panel discussions
SLED stands for State, Local, and Education. These are solicitations issued by state governments, counties, cities, school districts, utilities, and higher education institutions — as opposed to federal agencies.
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