SculpTOUR Downtown Rotating Public Art Program Curator

Background

About Santa Cruz: The City of Santa Cruz was incorporated in 1866 and formed its current charter in 1948. It is governed under a Council/Manager form of government. A Mayor and six Council members set policy for the City and a City Manager serves as chief administrator of those policies. The City is located on the coast, 75 miles south of San Francisco on the northern edge of the Monterey Bay. It encompasses 15.8 square miles with cultural and ethnic diversity among its population of 65,000. Santa Cruz is part of the National Marine Sanctuary and is a popular tourist destination owing to its beaches, surf culture, and historical landmarks.

The City provides a full range of municipal services and facilities including a recreational wharf, public golf course, over thirteen hundred acres of open space, full beach services, refuse management, law enforcement, fire protection, and water and wastewater utilities. The City is also host to University of California Santa Cruz, the Santa Cruz Harbor, and the Santa Cruz Beach Boardwalk amusement park.

About SculpTOUR: Since 2008, the City of Santa Cruz has proudly presented SculpTOUR- a rotating collection of sculptures throughout downtown. The City has enjoyed marching penguins, rocky dogs, and an assortment of kinetic and interactive works. There are currently four locations for these temporary works of art. Since its creation, the artwork management and selection has been done in house with City staff. To elevate the program and create bandwidth, in its Fiscal Year 2027 budget, the City allocated funds for the SculpTOUR program to contract with a professional Curator to support a new round of sculpture public art for the four pad locations in downtown Santa Cruz.

Project Details

• Reference ID: RFP No. DEPT HERE-0312
• Department: City Manager
• Department Head: Matt Huffaker (City Manager)

Important Dates

• Questions Due: 2026-08-05T19:00:00.000Z
• Pre-Proposal Meeting: 2026-07-01T18:00:00.000Z — In-person Pacific Avenue at Church Street Santa Cruz (optional)

Evaluation Criteria

• Curatorial Vision (20 pts) —

  Team General Information

  This section must include the following:

  1. Legal name, addresses, telephone numbers of the principal office and local office (if applicable).
  2. Year established and history.
  3. Business entity status (i.e., partnership, corporation, LLC).
  4. Indicate if Proposer has defaulted in its performance of an agreement or project during the past five (5) years which has led the other party to terminate the agreement and if so, the identity of the parties involved and the circumstances of the default or termination.
  5. Respond to the following:
     1. Explain any pending litigation, liens, or claims involving your organization.
     2. Has your company filed for bankruptcy in the last ten (10) years?
  6. Provide information about your company regarding environmental conservation practices or objectives, Green Business certifications, alternative fuel service vehicles, superior employee benefit policies, or other applicable policies that align with Sub-Section Environmental Conservation and Sustainable Living in Section Process Instructions.

  Curator Statement

  This section will include the team methodology to Curation of the SculpTOUR program:

  The program seeks artworks that align with and advance the Curator’s overarching vision for a cohesive, thoughtful, and culturally resonant exhibition. Sculptural works will be evaluated on their artistic merit, including conceptual clarity, originality, technical proficiency, and relevance to the curatorial framework established for the program. The Curator will assess how each submission contributes to the intended narrative, thematic direction, and spatial experience of the exhibition, ensuring that selected works collectively enhance the aesthetic and cultural value of the public realm. Consideration will also be given to the artwork’s ability to engage diverse audiences, respond appropriately to site context, and uphold the professional standards expected within a curated public art environment.

• Relevant Experience & Qualifications - Proposer Qualifications and Sculpture‑Specific Experience (45 pts) —

  In this section, the Proposer shall provide detailed information demonstrating their capacity to successfully deliver services related to the management, curation, installation, and oversight of sculptural artworks in public settings. The following elements must be included:

  • Describe the Proposer’s qualifications and experience working on similar, relevant, or related sculpture‑based projects Provide a summary of past work involving public art exhibitions, outdoor sculpture installations, large‑scale three‑dimensional artworks, or other projects requiring specialized knowledge of sculpture handling, placement, conservation considerations, and site‑specific evaluation. Include examples that reflect the Proposer’s ability to assess sculptural integrity, manage installation logistics, and collaborate with artists, fabricators, and municipal partners.

  • Describe how the Proposer is organized to provide the required sculpture‑related services Explain the structure of the proposed team and how responsibilities will be allocated to ensure effective delivery of services outlined in the Preliminary Scope of Services. This should include the team’s capacity to evaluate sculptural proposals, coordinate installation and deinstallation, ensure compliance with safety and accessibility standards, and maintain curatorial consistency across multiple sites (4) in Downtown Santa Cruz.

  • Describe the qualifications of any subconsultants and/or subcontractors If the Proposer intends to utilize subconsultants or subcontractors—such as art handlers, rigging specialists, conservators, or equipment use—provide their qualifications and experience with sculpture installation, transportation, engineering review, or related public art projects. Demonstrate how their expertise supports the technical and curatorial requirements of the program.

   

• Project Approach & Feasibility (15 pts) —

  1. Understanding of Project Objectives A clear explanation of how the Proposer interprets the goals of the sculpture program, including alignment with the curatorial vision, public‑space activation, and community engagement expectations.

  2. Methodology for Sculpture Selection and Curation A structured approach describing how the Proposer will review, evaluate, and recommend sculptural works; how curatorial criteria will be applied; and how artistic merit, site suitability, and theme will be assessed. How will the artists be selected and what is the application platform.

  3. Installation Planning and Technical Feasibility An overview of the Proposer’s process for evaluating installation requirements, coordinating with artists and City staff, assessing structural and safety considerations, and ensuring that each sculpture can be feasibly installed within the designated sites.

  4. Project Management and Coordination A description of how the Proposer will manage timelines, communication, stakeholder coordination, and decision‑making processes to ensure smooth project execution from selection through deinstallation. This also includes marketing of a gallery space to promote sales of artists sculpture installations during the display period.

  5. Risk Management and Problem‑Solving Identification of potential challenges—such as site constraints, engineering needs, environmental exposure, or artist coordination—and the Proposer’s strategies for addressing them effectively. If possible, include an example of a previous installation with site challenges and how you worked with the site and artist for success.

  6. Demonstration of Capacity to Deliver Evidence that the Proposer’s approach is realistic, achievable, and supported by the necessary expertise, resources, and organizational structure to complete the project successfully and on schedule.

• Budget & Fee Proposal (20 pts) —

  The Budget & Fee Proposal should include:

  • Detailed Fee Structure Provide a clear breakdown of all professional fees, including curatorial services, project management, coordination with artists, installation oversight, and any additional services required to support the SculpTOUR program.

  • Itemized Cost Estimates Identify all anticipated expenses related to the handling, transportation, installation, and deinstallation of sculptures, as well as any subcontracted services such as art handling, rigging, engineering review, or equipment rental.

  • Alignment With Program Requirements Demonstrate how the proposed budget supports the program’s operational needs, including the City’s provision of sculpture insurance and the Curator’s role in ensuring safe, compliant, and feasible installations across designated public sites.

  • Artists Payments Provide an estimate of the payment planned to provide to the four artists.

  • Total Project Cost Present a consolidated total cost for all services, inclusive of fees and stipends for artists.

  The Budget & Fee Proposal must be transparent, realistic, and reflective of the Proposer’s capacity to deliver a high‑quality, sculpture‑focused public art program within the City’s established budget. If below or beyond the allocated budget, there must be a clear explanation for the cost estimate.

• Technical Approach and Work Plan (15 pts) —
  1. Technical Approach: Describe your approach to completing Section Preliminary Scope of Services.  Identify deliverables and key decision points.  Provide comments regarding the proposed Section Preliminary Scope of Services.  This may be used as an opportunity to expand upon your team’s specific experience and expertise, and to outline any changes you believe would help achieve the Project’s goals and objectives.
  2. Work Plan:  The work plan shall reflect your understanding of the services applicable to the RFP and your experience and creativity in anticipating and addressing the challenges that may be encountered in providing the services outlined in Section Preliminary Scope of Services.

  The work plan shall include a process for delivery of the range of services outlined in Section Preliminary Scope of Services.  To the extent possible, the proposal shall reflect the roles and responsibilities of team members in the major tasks outlined in the Section Preliminary Scope of Services and strategies to accommodate the staffing needs for each task order. As appropriate, include tools and techniques you could use in addressing challenges and delivering services outlined in Section Preliminary Scope of Services.

  Proposers shall address all major tasks outlined in Section Preliminary Scope of Services and as appropriate, suggest supplemental tasks/sub-tasks for incorporation into the final Section Preliminary Scope of Services.

• Cost Proposal (20 pts) —

  Cost/Pricing is a factor in this selection. Proposers must complete and submit a Cost Proposal. It is the Proposer’s responsibility to state all costs to provide the services outlined in Section Preliminary Scope of Services. Costs shall include, but not be limited to, direct labor, overhead, fringe benefits, profit, subcontractors, other direct costs (ODC) such as materials, supplies, taxes, and travel.  A Proposer’s failure to submit a Cost Proposal will deem the submittal non-responsive. Include the Cost Proposal with the Electronic Response.

  The price will be evaluated in the following manner:

  1. The responsive proposal with the lowest price will be given the full weight of points assigned to the pricing criteria.
  2. Every other responsive proposal will be given points proportionately in relation to the lowest price. This point total will be calculated by dividing the lowest proposed price by the total proposed price of the proposal being evaluated with the result multiplied by the maximum weight for the price (100 %) to arrive at a price score of less than the full score for price.

  Example:                    Lowest Total Proposed Price                      Total %                Price
                                  Proposer’s Total Proposed Price      X          for Price       =      Score

   

• Cost Proposal (20 pts) —

  Cost/Pricing is a factor in this selection. Proposers must complete and submit a Cost Proposal.  It is the Proposer’s responsibility to state all costs to provide the services outlined in Section Preliminary Scope of Services. Costs shall include, but not be limited to, direct labor, overhead, fringe benefits, profit, subcontractors, other direct costs (ODC) such as materials, supplies, taxes, and travel.  A Proposer’s failure to submit a Cost Proposal will deem the submittal non-responsive. Include the Cost Proposal with the Electronic Response.

  The price will be evaluated in the following manner:

  This portion of the proposal will be evaluated based on the reasonableness of the proposed costs. Costs will be evaluated as compared to costs the City or other comparable public agencies have paid for similar services and with the industry’s standard and customary costs for the services.

• References (5 pts) —

  In this section (maximum 5 pages), provide the following:

  1. Three (3) Client References that provide former clients and representative projects undertaken in the last five (5) years which demonstrate relevant experience with the Project.
  2. For each project identified above, provide a project description, project costs, dates of engagement, project owner, and member(s) of the proposed team for this RFP that participated in the project, including any subcontractors that worked on the project. 
  3. For each reference, provide the name of the agency/firm, and contact person’s name, title, address, phone number, and email address.  Please ensure that the contact information is accurate for each reference.

  The City reserves the right to:

  • Check as many references that the City deems necessary.
  • Assess a Proposer’s past performance.
  • Contact references that the City determines are representative projects demonstrating experience relevant to this RFP.
  • Check any other reference(s) that might be indicated through the specified contacts or that result from communication with other entities involved with similar projects.
  • Include other industry sources and users of similar services known to the City.
  • Contact client references for only shortlisted Proposers.

  It is the responsibility of the Proposer to ensure the client reference contact person is available and willing to provide a reference within the timeframe stated in this section. The client reference score/weight shall have no bearing on any other evaluation criteria.

• References (5 pts) —

  In this section (maximum 2 pages), provide the following:

  1. Two (2) Client References that provide former clients and representative projects undertaken in the last five (5) years which demonstrate relevant experience with the Project.
  2. For each project identified above, provide a project description, project costs, dates of engagement, project owner, and member(s) of the proposed team for this RFP that participated in the project, including any subcontractors that worked on the project. 
  3. For each reference, provide the name of the agency/firm, and contact person’s name, title, address, phone number, and email address.  Please ensure that the contact information is accurate for each reference.

  The City reserves the right to:

  • Check as many references that the City deems necessary.
  • Assess a Proposer’s past performance.
  • Contact references that the City determines are representative projects demonstrating experience relevant to this RFP.
  • Check any other reference(s) that might be indicated through the specified contacts or that result from communication with other entities involved with similar projects.
  • Include other industry sources and users of similar services known to the City.
  • Contact client references for only shortlisted Proposers.

  It is the responsibility of the Proposer to ensure the client reference contact person is available and willing to provide a reference within the timeframe stated in this section. The client reference score/weight shall have no bearing on any other evaluation criteria.

• Project Understanding, Work Plan and Approach (10 pts) —

  Proposers invited for the interview and oral presentations are expected to have a clear understanding of Project goals and objectives, the scope of services, the Project and City background, and the Proposer’s role. Proposers must present their Project understanding, work plan, and approach effectively for achieving the Scope of Services on time and within budget.

• Quality of Presentation (10 pts) —

  Proposers invited to participate in the interview and oral presentations will be evaluated on their ability to effectively communicate the project understanding, work plan and approach, and the qualifications of subcontractors and personnel. The presentations should be informative and concise.

Submission Requirements

• Proposal Response (required) —

  By confirming, the proposer is affirming to the following: 

  The proposer, upon acceptance, agrees to furnish the following in accordance with the specifications and terms and conditions per City of Santa Cruz “Request for Proposals for SculpTOUR Downtown Rotating Public Art Program Curator” at the prices indicated herein. 

  The proposer, under penalty of perjury, declares not to be a party with any other business to an agreement to propose a fixed or uniform price in connection with this proposal.

  The proposer declares under penalty of perjury that she/he is authorized to submit this proposal and bind the business or organization to the terms of this Proposal.

  The proposer recognizes the right of the City of Santa Cruz to reject any or all proposals received and to waive any informality or minor defects in proposals received.

  The proposer declares under penalty of perjury that the information contained in this Proposal and all accompanying documents are true and correct.

• Curatorial statement and vision for SculpTOUR (required)
• Resume/CV of curator or team (required)
• Examples of past relevant projects (images + descriptions) (required) —

  No more than 3 (examples) or 4 pages, including photos, of projects will be reviewed. 

• Proposed project approach and timeline (required)
• Fee proposal and Budget (required) —

  Proposers must complete and submit a Fee Proposal & Budget with their Proposal submittal by the Proposal Submittal Due date.  It is the Proposer’s responsibility to state all costs required to provide the services outlined in Section Preliminary Scope of Services. 

  Fee Proposal shall include what the Curator will charge for their services. The Budget will breakdown how much will be allocated to the artists and any other program fees. The total budget currently allocated is $42,500 for the three year term. Only one Call for Artists round is required in the first year with the second and third year as artists relations and gallery sales support. A Proposer’s failure to submit a Cost Proposal will deem the Proposal non-responsive.

• References (minimum 2) (required)
• Non-Collusion Declaration (required) —

  By confirming, the proposer, the party making the foregoing proposal declares that the proposal is not made in the interest of, or on behalf of, any undisclosed person, partnership, company, association, organization, or corporation; that the proposal is genuine and not collusive or sham; that the Consultant has not directly or indirectly induced or solicited any other Consultant or Sub-Consultant to put in a false or sham proposal; and has not directly or indirectly colluded, conspired, connived, or agreed with any Consultant, Sub-Consultant or anyone else to put in a sham proposal, or that anyone shall refrain from proposing; that the Consultant has not in any manner directly or indirectly, sought by agreement, communication, or conference with anyone to fix the proposal price of the Consultant or any other Consultant or Sub-Consultant, or to fix any overhead, profit, or cost element of the proposal price, or of that of any other Consultant or Sub-Consultant, or to secure any advantage against the public body awarding the contract of anyone interested in the proposed contract; that all statements contained in the proposal are true; and, further, that the Consultant has not, directly or indirectly, submitted his or her proposal price or any breakdown thereof, or the contents thereof, or divulged information or data relative thereto, or paid, and will not pay, any fee to any corporation, partnership, company association, organization, proposal depository, or to any member or agent thereof to effectuate a collusive or sham proposal.  

  I declare under penalty of perjury under the laws of the State of California that the foregoing is true and correct.

• LOCAL PREFERENCE CERTIFICATION —

  Local Businesses and Locally Owned Businesses must submit this certification with each bid or proposal in order to receive the 2% and additional 4% preference applied during the evaluation of any competitive process for goods, supplies, equipment, materials, services, or professional services.

  Local Businesses

  To qualify for the 2% local business preference, a business must meet the following criteria:

• Does the business have an office with at least one employee located in the City of Santa Cruz? (required)
• Business Address: (required)
• Is the business current in the payment of all taxes, charges, assessments, or fees owed to the City of Santa Cruz? (required)
• Does the business hold a valid City of Santa Cruz business license? (required)
• DBA/license number: (required)
• Locally Owned Businesses —

  To qualify for an additional 4% locally owned business preference, a business must meet the above requirements for a local business and at least 50% of the business’ owners must live in the County of Santa Cruz. 

  To qualify for the locally owned business preference, list all of the business’ owners and their county of residence. 

  • Owner Name, County
• By submitting information for Local Preference, I represent that I qualify as a (check all that apply): (required)
• I understand that by submitting false information or failing to disclose material information in order to qualify for the preference my business will be 1) required to pay the city any difference between the contract amount and what the city’s cost would have been if the contract had been properly awarded, and 2) prohibited from bidding on any city contract or receiving any city contract for a period of three years of the discovery of facts supporting the same. (required)
• EMERGENCY RESOURCE AGREEMENT —

  In previous disasters, many organizations have responded enthusiastically to the City’s requests for supplies and services needed to protect the health, safety, and property of the Santa Cruz public. The information on this list allows us to quickly locate desperately needed resources. Because many businesses give us their nighttime phone numbers, we are able to obtain crucial supplies and services after normal business hours.

  If you are interested in being a part of this list, please take a few minutes to fill out the form below, review the categories, and check any that apply. 

  We urge you to provide the manager’s or owner’s home address and phone number. Having information on how to contact a firm after hours greatly improves our emergency response. This information is kept confidential and used only in the event of serious life-threatening emergencies.

• Please provide manager's or owner's name, home address, email address and phone number
• By confirming this agreement, the vendor agrees to charge the City of Santa Cruz a rate that is fair market value. The vendor also agrees to provide the City of Santa Cruz with all available supplies, materials, equipment and/or services on a priority basis.
• Emergency Resource List —

  Please download the below documents, complete, and upload.

• Acknowledgment of Addenda and Question and Answer (required) —

  In order to submit a proposal, the vendor acknowledges that they have read all addenda, and questions and answers posted for this solicitation. 

• California Levine Act Disclosure Statement —

  As a party to a proceeding, you are required to comply with the following Levine Act Disclosure Statement:

  California Government Code Section 84308, commonly referred to as the "Levine Act," prohibits City Officers (as defined below) from participating in any action concerning a license, permit, other entitlement for use, franchise, or contract (collectively “license, permit, or contract”) if they accept, solicit, or direct contribution(s) from a party, participant, and its agent(s), totaling more than $500 within the twelve (12) months prior to the proceeding, while a proceeding is pending, and for twelve (12) months following the date of a final decision in a proceeding.

   

  “City Officers” include any City elected or appointed officer, their alternates, and any candidate for elective office. “City Officers” are listed at the following sites:

  • City Council and Mayor: cityofsantacruz.com/government/city-council/councilmembers
  • Candidates for elective City offices: cityofsantacruz.com/government/city-departments/city-clerk/elections/candidates
  • Board and Commissioners with certain decision-making powers: cityofsantacruz.com/government/advisory-bodies, including:

   

  • • Arts Commission
    • Board of Building Appeals
    • Children’s Fund Oversight Committee
    • Downtown Commission
    • Historic Preservation Commission
    • Parks & Recreation Commission
    • Planning Commission
    • Sister Cities Committee
    • Transportation and Public Works Commission
    • Water Commission
    • Zoning Administrator

   

   

  As a party to a proceeding, you are also required to provide the information below concerning your contributions to City Officers. This form is to be submitted to the City of Santa Cruz as soon as practicable, but before the proceeding itself, and is a public record. If you have any questions about this form, please contact your City representative for assistance.

   

  You must submit a supplemental form if you make any new reportable contribution(s) while the contract, license, permit, or other entitlement is being considered by the City of Santa Cruz.

   

  Answering “YES” to any of the questions in this Section does not preclude the City of Santa Cruz from awarding a license, permit, or contract to you or your organization or taking any subsequent action related to said license, permit, or contract. It does, however, preclude any identified City Officers from participating in any actions related to this license, permit, or contract, unless the identified City Officers return the contribution within 30 days of discovery. (Gov. Code § 84308(d); FPPC Reg. 18438.7.)

   

  In determining whether a contribution has exceeded $500, the contributions of an agent shall not be aggregated with contributions from a party or participant. (Gov. Code § 84308(g).)

• Have you or your organization, or any agent on behalf of you or your organization (except for uncompensated officers of a nonprofit organization), made any contributions totaling more than $500 to any City Officers (as defined above) in the 12 months preceding the date of the submission of your proposals or the anticipated date of any City Council, Board, or Commission action related to this license, permit, or contract? (required) —

  Note that, with respect to elected officers, contributions only count if the elected officer or the body of which they are a member has authority to make a decision or recommendation in the proceeding.

• If yes, please identify the City Officer(s) Name, Payee Name, Payment Date, and Payment Amount in the field below. (required)
• Do you or your organization, or any agent on behalf of you or your organization (except for uncompensated officers of a nonprofit organization), anticipate or plan to make any contribution totaling more than $500 to any City Officers (as defined above) during or in the 12 months following any City Council, Board, or Commission action related to this license, permit, or contract? (required) —

  Note that, with respect to elected officers, contributions only count if the elected officer or the body of which they are a member has authority to make a decision or recommendation in the proceeding.

   

• If yes, please identify the City Officer(s) Name, Payee Name, Payment Date, and Payment Amount in the field below. (required)
• Will this solicitation result in a contract or only PO? (required)
• Pre-Proposal Meeting (required) —

  Please make sure to reflect the option choose below in your Introduction Section Timeline by clicking on "Edit Timeline" 

• Initial Term of the Contract (required)
• Are "Prevailing Wages and Labor Compliance" applicable for this project? (required)
• Will Local Preference apply to this project? (required) —

  Local Preference does not apply to: 

  • Purchases under the informal threshold ($10K)
  • Construction projects.
  • Urgent purchases necessary to protect public health, welfare or safety. 
  • Purchases funded by outside agencies (Federal) that prohibit the use of preferences.
  • Professional services requests for proposals where price is not considered in the selection (RFQu)
• Is "Emergency Resource Agreement" applicable to this project? (required)
• Is "Living Wage" applicable to this project? (required) —

  Every contract for services to the City for $10,000 or more is subject to the City’s Living Wage Ordinance number 2000-25.

• Are "Liquidated Damages" applicable to this project (required) —

  Liquidated Damages are applicable for PW- non Construction, &  Construction Projects 

• Amount of Liquidated Damages per day (required) —

  You will need to use a standard calculation to determine this number, based on a reasonable estimate of damages you will incur daily if the Project is delayed.

• Evaluation Process
• Are you doing Oral Presentations? (required)
• Is pricing a factor of Evaluation? (required) —

  If you are soliciting for an Architectural, Engineering, or Design Services contract, you cannot include pricing as a factor.

• Type of Cost Evaluation (Recommend Option 1) (required)
• Is the work plan for on-call services? (required)