Active SLED Opportunity · TEXAS · TEXAS
AI Summary
Texas GLO and VLB seek data analytics services to develop targeted social media campaigns to increase awareness and utilization of veterans' benefits in Texas.
The Texas General Land Office (“GLO”) and the TexasVeterans Land Board (“VLB”) (collectively the “GLO/VLB”) is seeking proposalsfrom qualified data analytics service providers to assist in the developmentand execution of targeted social media campaigns. The purpose of thissolicitation is to leverage data-driven insights and advanced analyticstechniques to optimize marketing campaigns in order to increase the awarenessof VLB benefits to Veterans with the aims of increasing i) the number of land,home, and home improvement loans; ii) applications to the State Veterans Homesand Cemeteries; and iii) awareness of the VLB among military members andVeterans in Texas.
SLED stands for State, Local, and Education. These are solicitations issued by state governments, counties, cities, school districts, utilities, and higher education institutions — as opposed to federal agencies.
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