SLED Opportunity · MICHIGAN · OAKLAND UNIVERSITY
AI Summary
Oakland University seeks a creative agency to execute brand campaigns and visual identity systems based on prior research. This RFP focuses on creative execution to enhance brand clarity and impact across all touchpoints.
Oakland University invites proposals from qualified creative agencies to serve as its brand creative partner. This RFP follows a concurrent brand research and strategy engagement led by a separate firm. The selected agency will translate research-driven brand positioning into breakthrough creative execution. This is an intentionally execution-focused RFP. Firms are not expected to conduct foundational research. Instead, the agency will develop campaigns, visual identity systems, and creative tools that bring Oakland University’s brand to life with clarity, consistency, and impact across all touchpoints **Solicitation Type**: RFP - Request for Proposal (Formal) **Source ID**: PU.AC.USA.2447854.C14189676 **Piggyback Contract**: No **Question Acceptance Deadline**: 04/30/2026 02:00 PM EDT **Questions are submitted online**: No **Bid Submission Type**: Electronic Bid Submission **Additional Bidding Instructions**: RFP document, Cost schedule and Vendor Proposals required **Owner Organization**: Oakland University **Solicitation Number**: 00299 **Reference Number**: 0000421906 **Pricing**: In attached document **Bid Documents List**: | Item Name | Description | Mandatory | Limited to 1 file | |---|---|---|---| | Bid Documents | Documents defining the proposal | Yes | No |
SLED stands for State, Local, and Education. These are solicitations issued by state governments, counties, cities, school districts, utilities, and higher education institutions — as opposed to federal agencies.
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