SLED Opportunity · NORTH CAROLINA · IPAS
AI Summary
Ipas seeks a consultant to develop the MAREAS project brand identity, including logo design, brand guidelines, and templates. The project supports reproductive justice across multiple countries and languages, with deliverables due by March 2026.
A. Statement of Purpose Ipas is requesting proposals from qualified vendors to support the development of the MAREAS project brand identity. The MAREAS project brand identity should reflect the values of the consortium, or vision, and the collective determination of the consortium members, mobilizing nearly 30 people from our four organizations, working in three languages English, French, and Spanish.B. Background Ipas works globally to advance reproductive justice by expanding access to abortion and contraception. We work with partners across Africa, Asia and the Americas to ensure that reproductive health services, including abortion and contraception, are available and accessible to all. We are seeking a brand designer to create a logo and visual identity to launch a new consortium.Ipas, Reprod'Action Santé, the Latin American Coalition for Safe Abortion (CLACAI) and Doctors of the World have joined forces in a consortium to launch the MAREAS project (Movements for Reproductive Autonomy, Equality, and Solidarity). This name was chosen as a symbolic echo of the marea verda (green tide), an unprecedented wave of citizen mobilization for the fight for the right to bodily autonomy and safe abortion, in Argentina and beyond.Funded by The French Development Agency (AFD), the vision of the MAREAS project is a world where the right to bodily autonomy in sexual and reproductive health is fully respected and guaranteed as an essential condition for gender equality and the achievement of Sustainable Development Goals 3 and 5. The ultimate desired effect is to position civil society organizations as catalysts for the transformation of gender norms, energizing local, national, and regional ecosystems. It is about creating sustainable impact through the strengthened integration of feminist approaches to bodily autonomy in sexual and reproductive health, including access to safe abortion services in eight countries in Africa, Latin America and the Caribbean. The project will support CSOs that lift the voices of marginalized communities, including survivors of violence, women with disabilities, LGBTQ+ people and youth.C. Scope of Work, timeline, and level of effort, deliverablesPeriod of Performance: March 15 to 31, 2026Scope of Work: The MAREAS project brand identity should reflect the values of the consortium, or vision, and the collective determination of the consortium members, mobilizing nearly 30 people from our four organizations, working in three languages English, French, and Spanish.Deliverables/Milestones MAREAS logo including language, color, and format adaptations i. Languages: English, French, Spanish ii. Color variations: Full color, Grayscale, Knockout or reverse version (white or light version) iii. Formats: Vector files (.eps), High-resolution print ready files in CMYK color (.tif or .pdf), Screen resolution in RGB color (.png or .jpg)Brand identity guidelines that include: i. Logo usage guidelines ii. Color pallete that meets color and contrast accessibility standards iii. Typography that uses open-source fonts accessible to consortium members iv. Graphic elements that support the brand identity. Could include patterns, decorative elements, icons or illustrationsBrand templates: i. Report template in Microsoft Word ii. Canva social media templatesD. Core Qualifications • At least 2+ years experience creating brand guidelines and design systems for print and digital mediums • Excellent design aesthetic and mastery of design fundamentals including composition, layout, information hierarchy, typography, and color discernment. • Ability to receive abstract concepts and ideas about the subject and translate into the brand design, including through iteration and prototyping. • Preparing and presenting concepts/work to stakeholders, articulating design thinking and decisions to non-designers and content experts. • Fluency in Adobe Creative Suite—particularly InDesign, Illustrator, and Photoshop • Strong conceptual-thinking and problem-solving skills • Working knowledge of design accessibility standards
SLED stands for State, Local, and Education. These are solicitations issued by state governments, counties, cities, school districts, utilities, and higher education institutions — as opposed to federal agencies.
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