541613 - Marketing Consulting Services
When it comes to driving business growth and crafting strategic marketing plans, NAICS code 541613 – Marketing Consulting Services plays a pivotal role. This NAICS (North American Industry Classification System) code identifies establishments primarily focused on delivering expert marketing consulting services. Whether you’re a business owner looking to enhance your market presence or a government contractor seeking relevant opportunities, understanding NAICS 541613 is essential.
What is NAICS Code 541613 – Marketing Consulting Services?
NAICS code 541613 covers establishments primarily engaged in providing marketing consulting services, including but not limited to:
- Marketing strategy development
- Market research and analysis
- Marketing management advice
These services assist businesses in developing and implementing effective marketing plans to reach their target audience and boost competitive advantage.
Sector Overview: Professional, Scientific, and Technical Services
NAICS 541613 belongs to the broader Professional, Scientific, and Technical Services sector. This sector includes firms that provide specialized professional services requiring high expertise and training, such as legal advice, engineering, accounting, and marketing consulting.
Typical Business Activities Under NAICS 541613
- Marketing strategy consulting firms
- Market research agencies
- Advertising and promotional consulting services
- Customer service management consulting
- New product development consulting
- Sales management consulting
These businesses work closely with clients to analyze markets, design product launches, optimize sales strategies, and improve overall marketing effectiveness.
Size Standard for NAICS Code 541613
To qualify as a small business under NAICS 541613, companies must have annual receipts less than or equal to $19 million dollars. This size standard helps small businesses gain access to government contracting opportunities and other industry-specific benefits.
Examples of Businesses Under NAICS 541613
- A marketing strategy consultant helping startups position their brands
- Market research firms conducting consumer behavior surveys
- Agencies offering promotional campaign analysis and consulting
- Consultants advising on sales force effectiveness and customer retention
NAICS Code 541613 – Code Details Table
| Service Category | Description |
|---|---|
| Customer Service Management Consulting | Improving customer service processes and KPIs |
| Marketing Consulting Services | Developing comprehensive marketing strategies |
| Marketing Management Consulting Services | Advising on marketing team management |
| New Product Development Consulting Services | Guiding product conception and launch strategies |
| Sales Management Consulting Services | Enhancing sales team effectiveness and tactics |
FAQ: NAICS Code 541613 – Marketing Consulting Services
Q1: What types of businesses use NAICS code 541613?
Businesses offering marketing consulting, market research, advertising strategy, sales management consulting, and new product development consulting fall under this code.
Q2: How does NAICS 541613 support government contractors?
This NAICS code helps classify small and large businesses for federal contracting opportunities specifically related to marketing and management consulting services.
Q3: What is the revenue size standard for small business eligibility in NAICS 541613?
The size standard is $19 million in average annual receipts.
Q4: Can companies offering both marketing and IT services be classified under NAICS 541613?
Only the marketing consulting services portion would be classified under 541613. IT consulting would fall under a different NAICS code (such as 541512).
Q5: How do marketing consulting firms benefit from NAICS classification?
It streamlines government procurement, aligns industry data reporting, and helps targeted marketing for clients needing consulting expertise.
Conclusion
NAICS code 541613 – Marketing Consulting Services is a vital classification for companies providing expert marketing strategy, research, and management advice. Operating under the Professional, Scientific, and Technical Services sector, firms listed here benefit from clear size standards and defined industry activities. Whether you’re a growing business, service provider, or government contractor, understanding this NAICS code can open doors to strategic growth and new opportunities.
For businesses in marketing consulting, leveraging the NAICS classification can improve eligibility for contracts, support small business certifications, and better position your firm in the competitive landscape. Keep this guide handy when navigating marketing consulting services or exploring government contracting opportunities!
