541613 - Marketing Consulting Services
Navigating the world of government contracting and business classification can be tricky, but understanding NAICS code 541613 is essential for companies specializing in marketing expertise. Known formally as Marketing Consulting Services, this code identifies a dynamic and vital segment in the Professional, Scientific, and Technical Services sector. Whether you’re a business owner, contractor, or consultant, mastering the details of NAICS 541613 will help you position your company to win contracts, expand services, and thrive in a competitive marketplace.
What is NAICS Code 541613?
NAICS (North American Industry Classification System) code 541613 covers establishments primarily engaged in providing marketing consulting services. These firms offer expert advice and strategies on marketing practices to help other businesses effectively develop and implement their marketing plans.
Key Services Included:
- Marketing strategy development
- Market research and analysis
- Marketing management consulting
- Brand positioning and messaging advice
- Advertising and promotional strategy consulting
This industry focuses on helping clients understand market trends, target audiences, and competitive landscapes to maximize the impact of marketing efforts.
Sector and Typical Business Activities
NAICS 541613 falls under the broader sector of Professional, Scientific, and Technical Services. This sector includes specialized consultancies that provide expertise not only in marketing but in various professional fields, demonstrating the critical advisory role these businesses play.
Typical Businesses and Activities Include:
- Marketing strategy consulting firms guiding businesses on campaign planning and market entry
- Market research agencies conducting customer analysis, competitive benchmarking, and data analytics
- Advertising and promotional consulting services devising campaign concepts and branding initiatives
These companies work across industries and can serve startups, SMBs, or large enterprises needing tailored marketing guidance.
Size Standard for NAICS 541613
For government contracting and SBA (Small Business Administration) purposes, the size standard for NAICS code 541613 is set at $19 million in average annual receipts. This means a business is considered a small business if it does not exceed this revenue threshold, which can impact eligibility for certain small business programs and set-aside contracts.
Examples of Businesses Under NAICS 541613
- Jones Marketing Consulting, LLC – A firm specializing in digital marketing strategies for tech startups
- Insight Market Research Group – Agency providing detailed market trend reports and consumer behavior studies
- Brand Boost Advisory – Consultants delivering comprehensive promotional campaign strategies for retail brands
These examples illustrate the diversity within the marketing consulting space encompassed by NAICS 541613.
Frequently Asked Questions (FAQ)
What types of marketing consulting services are included under NAICS 541613?
Services include market research, marketing strategy formulation, campaign management advice, and overall marketing plan development.
Can marketing agencies that create ads fall under this NAICS code?
Only those primarily engaged in marketing consulting, such as advising on promotional strategies, qualify. Firms focused mainly on producing advertisements would fall under different NAICS codes.
How does the $19 million size standard affect small business status?
If your business’s average annual revenue is below $19 million, you qualify as a small business for federal contracting purposes under NAICS 541613.
Can NAICS 541613 businesses work across multiple industries?
Yes, marketing consultants typically serve diverse sectors, offering expertise customized to specific market needs.
Where can I register my business’s NAICS codes?
Businesses generally select NAICS codes during registration with the SAM.gov system and in tax or contracting documents.
Conclusion
Understanding and leveraging NAICS code 541613 - Marketing Consulting Services is crucial for businesses aiming to capitalize on government contracts and attract clients seeking expert marketing guidance. With a clear grasp of the sector, service offerings, and size standards, your marketing consulting firm can better navigate the competitive landscape and target growth opportunities effectively.
Stay informed, align your services, and position your company as a trusted advisor in the marketing consulting domain.
