Active Solicitation · DEPT OF DEFENSE
AI Summary
The Department of Defense is seeking an EDWOSB contractor to provide a comprehensive digital marketing package for the California Army National Guard. The services will focus on generating qualified recruitment leads and supporting marketing efforts to enhance recruitment and retention goals, particularly targeting non-prior service individuals aged 17-34.
!!!Due to system limitation with adding the NAICS 541810, this requirement will be set aside for EDWOSB as documented on the SF 1449!!! Provide a comprehensive marketing package to the California Army National Guard (CAARNG) for recruitment and retention goals. The contractor shall provide services to generate qualified recruitment leads, offer a customized lead capture and nurturing solution, and support the Recruiting and Retention Battalion (RRB) leadership, recruiters, and marketing staff. CAARNGs RRB Marketing mission is to promote the CAARNG to gain interest and attention of prospective recruits. The CAARNG RRB has a dual mission that is not understood well, and the general public has a hard time distinguishing National Guard from Active Duty. The primary target market is non-prior service (NPS) individuals 17-34 years of age. The CAARNG requires the services of a contractor with experience providing marketing solutions for the Army National Guard to develop and execute a comprehensive marketing program that includes, branding, engagements, leads, and recruiter support to help CAARNG achieve recruitment and retention goals.
Digital Marketing (EDWOSB) is a federal acquisition solicitation issued by DEPT OF DEFENSE. Review the full description, attachments, and submission requirements on SamSearch before the response deadline.
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