SLED Opportunity · VIRGINIA · VIRGINIA
AI Summary
NVTC seeks proposals for a digital and social media marketing campaign to encourage public transit use during Metro Blue and Yellow Lines construction closures affecting Crystal City, Ronald Reagan National Airport, and Potomac Yard Stations.
The Northern Virginia Transportation Commission (NVTC) is requesting proposals from qualifiedfirms to design and implement a region-wide NoVaRides digital and social media marketingcampaign to encourage people to return to riding public transit following the completion ofconstruction work impacting Metroâs Blue and Yellow Lines. Crystal City Station will be closedacross 10 weekends from February 14 through June 21 for construction of the second entrance forthe Crystal City Station to support growing ridership demand and improve station access. RonaldReagan National Airport and Potomac Yard Stations will also be closed on three weekends in Marchand May for infrastructure renewal. The closures will particularly impact Northern Virginia residentswho travel on the Blue and Yellow Lines at or south of Crystal City Station who wish to use Metrorailto travel to Arlington, Fairfax and Loudoun Counties, the District of Columbia and Maryland. WhileMetro will provide shuttle buses, riders can expect longer travel times. The closures will also affectall riders who plan to travel to and from the airport on those weekends.
SLED stands for State, Local, and Education. These are solicitations issued by state governments, counties, cities, school districts, utilities, and higher education institutions — as opposed to federal agencies.
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