Golf Course Marketing Plan RFP

NOTICE OF REQUEST FOR PROPOSALS

Golf Course Marketing Plan RFP

2026-RFP-006

The City of Kingman, Arizona ("City) is soliciting proposals from qualified firms for golf marketing consultant to provide the following services, as the City considers operational and financial strategies to increase rounds and exposure as well as determining the effectiveness of the marketing management company for its golf facility: 1. Review past marketing performance measures and evaluate future viability and profitability of the golf facility. 2. Conduct a comprehensive evaluation of the golf facilities marketing plan and develop recommendations for operational strategies, financial opportunities and whether the golf facility is maximizing marketing strategies and financial opportunities. 3. Provide an overview of current national, regional and local golf trends. Provide an in-depth analysis on the local market identifying the golf facilities strengths, weaknesses, opportunities and threats, and provide recommended changes to enhance its marketing strategies. 4. Recommend and provide strategies and objectives for the golf facility that have achieved proven success at other similar municipal golf course facilities. 5. Provide an overview of the Food and Beverage operations and opportunities to increase revenues, profit, and customer satisfaction through marketing strategies. 6. Provide a listing of marketing avenues necessary to maintain or increase rounds and exposure as well as identify new marketing strategies that may enhance revenue. 7. Establish a process to obtain customer feedback. 8. Provide a thorough written report to the City of Kingman on the completed analysis. The City has developed the following information in an effort to identify the Golf marketing consultant’s responsibilities. with a contract term of one (1) year. Proposals are due by 4:00 pm, Arizona time, on Tuesday, May 5, 2026. The City may reject any proposal not in compliance with all of the prescribed solicitation procedures and requirements contained herein. The City also reserves the right to reject any proposal when cancellation is in the best interest of the City.

Qualified firms must have the ability to The City is seeking consulting services in order to evaluate the current financial and operational marketing practices at the Cerbat Cliffs golf facility as compared to the golf industry’s best management practices in operating an “open to the public” municipal golf course. The consultant will work with the community government, the Golf Leadership Team, and the City to provide the basic facts and data necessary to generate a report that addresses future marketing investment recommendations, reviews current operational data with specific recommendations for marketing changes to meet industry best practices for municipal golf courses, enhance the service level and that assesses the effectiveness of the future marketing programs.

The Request for Proposal (RFP) may be obtained by visiting the City of Kingman's website: https://procurement.opengov.com/portal/cityofkingman.

Proposers wishing to submit questions regarding this RFP must do so by 4:00 pm, Arizona time, on Friday, April 17, 2026. Questions must be submitted through the procurement portal.

Proposals must be submitted through the OpenGov procurement portal.

Proposals must be submitted by 4:00 pm on Tuesday, May 5, 2026. The City may reject any proposal not in compliance with all of the prescribed solicitation procedures and requirements contained herein. The City also reserves the right to reject any proposal when cancellation is in the best interest of the City.

Proposers wishing to submit responses should register for a free OpenGov account at: https://procurement.opengov.com/signup . To receive notification of future solicitations, please subscribe to the City of Kingman OpenGov solicitations by clicking here: https://procurement.opengov.com/portal/cityofkingman?status=all. For detailed instructions on how to register and subscribe, you can also visit the City of Kingman's website at: https://www.cityofkingman.gov/government/advanced-components/list-detail-pages/rfp-posts-list.

Mailed, faxed, hand-delivered, and e-mailed proposals will not be accepted. Mailed proposals will be disposed of, unopened, and will not be returned to the Proposer.

Mike Meersman

Background

The City of Kingman is a municipal governmental entity providing a full range of utility services, including water, wastewater, and solid waste. The City of Kingman also provides police and fire protection services, planning and zoning, building and life safety, tourism, economic development, municipal court, public transit, airport, recreation, golf, parks, pools, street maintenance, and various administrative support services.

Kingman, Arizona is a top tourist destination with the largest industrial park in Northern Arizona. This makes us a location of choice for companies moving to the state. With 34 million people within a day’s drive time, Kingman’s strategic location makes it easy to connect with customers and suppliers. Kingman’s central location offers significant advantages for transportation, distribution and logistics companies seeking a central location between the California markets and the rest of the Southwest.

The City of Kingman operates under a Council-Manager form of government, led by an elected seven-member Council. The Council consists of the Mayor, Vice Mayor, and five Councilors. The Mayor and Council are elected by a city-wide election. The Council appoints the City Manager, who is the Chief Administrative Officer of the City. The Council meets on the 1st and 3rd Tuesdays of each month. The City Council holds the authority to award contracts for formal purchases of $50,000 or greater. Detailed information on the City and its finances can be found in the City's Annual Comprehensive Financial Report on the City's website at www.cityofkingman.gov.

Project Details

• Reference ID: 2026-RFP-006
• Department: Parks
• Department Head: Mike Meersman (Director)

Important Dates

• Questions Due: 2026-04-17T23:00:00.000Z

Evaluation Criteria

• Professional Qualifications, preference given to team and individual background and technical experience (20 pts)
• Past Involvement with Similar Projects and verification of the references. (30 pts)
• Proposed Work Plan Specifications in the RFP represent minimum performance necessary for response. (30 pts)
• Fee Proposal (20 pts)

Submission Requirements

• Proposal Package (required) —

  The proposal package shall include at a minimum, in this order: 

  1. Cover Letter: Provide a cover letter that confirms the Proposer’s understanding of this RFP, and provide an overview of the history and qualifications of the firm.
  2. Sample Contract with Terms and Conditions
  3. A detailed response to all requirements (as listed in Section 3. Proposal Instructions and Requirements).
  4. A sufficient description of the experience and knowledge base of the Proposer to show the Proposer’s capabilities should be included in the proposal. At a minimum, the description of the experience and knowledge base of the Proposer included in the proposal should include:
     1. A brief description of the history and mission of the Proposer, the length of time the Proposer has been in business, a description of the Proposer’s organizational culture and a description of the Proposer’s customer make-up;
     2. A statement of how long the Proposer has provided services similar to the Services requested herein;
     3. A general description of the Proposer’s experience and background in providing services similar to the Services requested herein;
     4. Any other relevant information about the experience and knowledge base of the Proposer which is deemed to be material; and,
     5. Disclosure of any past or pending litigation.
• Proposer Signature Page (required) —

  Please download the below documents, complete, and upload.

• Proposer Guarantees and Warranties (required) —

  Please download the below documents, complete, and upload.

• For the purpose of applying 2-349 Preference in Purchasing, is your company/agency located within the City of Kingman city limits? (required)
• References (required) —

  Please download the below documents, complete, and upload. Proposers shall provide a minimum of three (3) references.

• Proposer Addenda Confirmation (required) —

  Proposer hereby acknowledges it is the responsibility of the Proposer to ensure they have received all Addendums and responses to questions. Solicitation Addenda will be posted to the RFP on the City's OpenGov procurement portal where the RFP is posted. Vendors that have registered at https://procurement.opengov.com/portal/cityofkingman and who also follow the City of Kingman will receive email notifications of addenda.

  All addenda shall be issued no later than five (5) business days prior to the RFP closing date.

• Please state the full name, title, and organization name of the person confirming the items in 9.5. (required)
• New Vendor Application/Existing Vendor Verification Form (required) —

  Please download the below documents, complete, and upload. If you are a new vendor, please complete the New Vendor Application. If you are already a vendor with the City of Kingman, please complete the Vendor Verification Form.

• (Optional) Vendor EFT Form —

  Please download the below documents, complete, and upload.

• W-9 (required) —

  Please download the below documents, complete, and upload.

• Please upload a copy of your City of Kingman business license (if applicable)
• No Collusion Affidavit (required) —

  Please download the No Collusion Affidavit and upload a completed version with your response. 

• Please attach a purchasing contract/service agreement. (required)
• Please describe what you are procuring. (required) —

  Example: decontamination services across multiple city locations

• Will a contract be awarded as a result of this procurement? (required)
• What is the term of the contract? (required) —

  Select the number of years you are seeking for this contract. You can update the "optional" annual renewals verbiage later in the draft, if applicable.

• Will more than one contract be awarded? (required) —

  You will say "Yes" to this if you are forming a pool of companies to use their services on an "as-needed", "if-needed" basis. Or if you intend to direct contract with more than one company.

• Will you be providing a sample City contract for this procurement? (required) —

  Please be sure to upload your contract document in the "Optional Attachments" section.

• Please be sure to upload a copy of the contract in the Optional Attachments section in the last step of this process. (required) —

  Be sure to upload the sample contract!

• The City anticipates selecting a proposer by (date committee will notify firm of selection): (required) —

  Date Format Required: Month, Day, Year

  Example: April 6, 2024

• Date the City anticipates taking the contract to the City Council for approval: (required) —

  Use the following format:

  April 6, 2024

• Will a No Collusion Affidavit be required? (required) —

  Upon evidence that collusion exists among Proposers, none of the Proposals of participants in such collusion will be considered. All involved Proposals shall be rejected. Proposals in which prices are unbalanced may be rejected. The Proposer will be required to complete, notarize and submit a "No-Collusion Affidavit" upon request by the City.

• Will there be a pre-proposal meeting? (required)
• Will your pre-proposal meeting be mandatory or non-mandatory? (required)
• Qualified proposers must have the ability to.... —

  Describe any specific qualifications the proposer must have. 

• Will Federal funds be used to pay for this purchase (in all or part)? (required)
• Will you be requiring the respondents to attach a sample contract? (required)

Questions & Answers