Active SLED Opportunity · NEW YORK · NEW YORK

    GOOGLE ANALYTICS IMPLEMENTATION IFB

    Issued by Information Technology Services, NYS Office of
    stateIFBnew yorkSol. 2135942
    Open · 26d remaining
    DAYS TO CLOSE
    26
    due Jul 20, 2026
    PUBLISHED
    Jun 8, 2026
    Posting date
    JURISDICTION
    new york
    state
    NAICS CODE
    541512
    AI-classified industry

    AI Summary

    New York State ITS seeks an authorized reseller partner to implement and renew Google Analytics 4 360 products to enhance website performance tracking and accessibility compliance under the Voice of the Customer initiative.

    Opportunity details

    Solicitation No.
    2135942
    Type / RFx
    IFB
    Level
    state
    Published Date
    June 8, 2026
    Due Date
    July 20, 2026
    NAICS Code
    541512AI guide
    Jurisdiction
    new york
    Agency
    Information Technology Services, NYS Office of

    Description

    The Contractor must be an authorized reseller partner for the implementation and renewal of Google Analytics 4 360 products (GA4 360). Contractor is an authorized reseller of the shared digital service (the “Google Marketing Platform Services”) provided by Google, LLC (“Google”) and will provide the Services according to the terms of this Contract. Each party hereby represents and warrants that it has all necessary rights and authority (i) to enter into the Contract; and (ii) to perform its obligations hereunder. The procurement scope of work is outlined in the IFB solicitation document attached to this advertisement announcement. Procurement background: ITS needs to implement Google Analytics 360 in order to track and assess NYS websites performance and accessibility, which is critical to meet the website and digital media accessibility goals and requirements of the State. New York State's "Voice of the Customer" (VoC) digital accessibility initiative is a cornerstone of the broader New York Experience (NYX) strategy, which seeks to transform public services into inclusive, user-friendly digital experiences. A critical component of VoC is the implementation of Google Analytics 360 plug-in for government, which provides robust data insights into user behavior, helping agencies tailor services to the real-time needs and barriers faced by constituents—including those with disabilities. This initiative emphasizes collecting and analyzing public feedback to inform design and delivery of digital services that reflect the diversity of all New Yorkers. This effort ensures compliance with NYS Policy NYS-P08-005, which sets minimum accessibility requirements for all state-operated websites and applications, by prioritizing accessibility, transparency, and usability. The IFB Schedule of Events is listed in the table below, including the bid response due date. Key Event Date/Time IFB Publication Date June 8, 2026 Due Date for Bidder Inquiries June 22, 2026, by 2:30 PM EST ITS Response to Bidder Inquiries Date July 6, 2026 Bid Response Submission Due Date July 20, 2026, by 2:30 PM EST Business enterprises awarded an identical or substantially similar procurement contract within the past five years: None Service-Disabled Veteran-Owned Business (SDVOB) SDVOB Goal: 6.00% Minority / Women Business Enterprise contracting goals (MWBE) MBE Goal: 15.00% WBE Goal: 15.00% Disadvantaged Business Enterprise contracting goals (DBE) DBE Goal: 0.00%

    Key dates

    1. June 8, 2026Published
    2. July 20, 2026Responses Due

    AI classification tags

    Frequently asked questions

    SLED stands for State, Local, and Education. These are solicitations issued by state governments, counties, cities, school districts, utilities, and higher education institutions — as opposed to federal agencies.

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