SLED Opportunity · CALIFORNIA · CALIFORNIA
AI Summary
California OEHHA seeks strategic communications services for a multi-faceted campaign to raise awareness of Proposition 65's 40th anniversary, including video production, rebranding, mascot creation, and multimedia outreach.
California¿s Office of Environmental Health Hazard Assessment (OEHHA), a part of the California Environmental Protection Agency, is responsible for implementing Proposition 65, a law that requires businesses to provide warnings before exposing people to significant amounts of chemicals on the state¿s Proposition 65 list. Chemicals are placed on this list for cancer or reproductive harm (i.e., harm to a developing embryo or fetus, or harm to one¿s ability to have a healthy baby). Proposition 65 was approved by California voters in November 1986 and went into effect in January 1987. In 2027, California marks the 40th anniversary of the law¿s implementation, recognizing four decades of efforts to reduce Californians¿ exposure to toxic chemicals. In preparation for this anniversary, OEHHA will commence a one-year communication and publicity effort to elevate public awareness of Proposition 65¿s legacy, current implementation efforts and challenges, and future direction. This work is intended to support OEHHA¿s mission to protect and enhance the health of Californians and our state's environment through scientific evaluations that inform, support and guide regulatory and other actions. All deliverables should reflect OEHHA¿s commitment to improving public health and the environment for Californians. OEHHA¿s Proposition 65 implementation staff seek to implement a multi-pronged plan that includes: a. An in-person conference with multiple panels with speakers from academia, government, consumer advocacy groups, and business groups, to be held at a Bay Area college campus. (Note that logistical planning for this event is not included in this IFB.) b. Videos that tell the story of Proposition 65 from diverse perspectives. The videos will include a short documentary-style video and short video reels for social media. c. A rebrand of the name ¿Proposition 65¿ to something that is self-explanatory, including the development of a new slogan and logo. d. The creation of a mascot to convey a friendlier and more accessible image of Proposition 65 that appeals to broader audiences. e. The development of new, engaging, culturally inclusive, multi-media outreach plan and supporting communications materials to inform and engage the public and businesses, that incorporates and elevates the initiatives outlined above. Please review IFB for more details.
SLED stands for State, Local, and Education. These are solicitations issued by state governments, counties, cities, school districts, utilities, and higher education institutions — as opposed to federal agencies.
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