Active SLED Opportunity · COLORADO · COLORADO SPRINGS UTILITIES
AI Summary
Colorado Springs Utilities requests proposals from qualified advertising agencies experienced in media strategy, buying, and reporting. Electronic bids due by August 14, 2026.
Colorado Springs Utilities is searching for a qualified advertising agency with demonstrated experience in media strategy, media buying, and media reporting. **Solicitation Type**: RFP - Request for Proposal (Formal) **Source ID**: PU.AG.USA.1243.C15507226 **Piggyback Contract**: No **Question Acceptance Deadline**: 07/23/2026 05:00 PM EDT **Questions are submitted online**: Yes **Bid Submission Type**: Electronic Bid Submission **Additional Bidding Instructions**: Documents defining the proposal **Owner Organization**: Brand and Creative Services (BCS) **Solicitation Number**: RFP-YK-G8801 **Reference Number**: 0000427423 **Pricing**: In attached document **Bid Documents List**: | Item Name | Description | Mandatory | Limited to 1 file | |---|---|---|---| | Bid Documents | Documents defining the proposal | Yes | No | **Bid Documents List**: | Item Name | Description | Mandatory | Limited to 1 file | |---|---|---|---| | Bid Documents | Documents defining the proposal | Yes | No | **Questions and Answers**: | Question | Answer | |---|---| | What is the anticipated budget for this solicitation? | Answered in Addendum 1 | | As anticipated budget will not be released (Q&A #1), can Utilities share the prior year's approximate total media spend or spend by channel (ballpark figure or range), to help Suppliers size a responsible retainer and commission structure? | Answered in Addendum 4 | | Does Utilities currently hold a relationship with a specific local talent agency, or is Contractor expected to establish this relationship independently? | Answered in Addendum 4 | | Is there a current incumbent Contractor performing these services, and is this solicitation a re-compete? | Answered in Addendum 4 | | What are your top KPIs for your campaigns? | Answered in Addendum 5 | | What is your current large-file transfer platform that aligns to the Utilities’ IT security standards? | Answered in Addendum 5 | | How long have you partnered with your incumbent? | Answered in Addendum 5 | | Do you accept working with out-of-state, remote-based marketing agencies? | Answered in Addendum 5 | | While we understand that no minimum volume of creative work is guaranteed, could CSU share any historical information regarding the amount and types of creative production work assigned to the incumbent agency? This information would help respondents appropriately scope staffing and pricing. | Answered in Addendum 5 | | Can you provide a map that indicates the service area for CSU so we can better understand any outer areas that might need to be covered? | Answered in Addendum 6 | | Can you share who the incumbent agency is for the current contract? | Answered in Addendum 6 | | Has the incumbent agency been engaged longer than the current 5-year term? | Answered in Addendum 6 | | Are you interested in a new/updated creative campaign or do you plan to use existing creative? | Answered in Addendum 7 | | Is preference given to agencies located in Colorado Springs? | Answered in Addendum 7 | | When casting and sourcing talent, should we consider working with talent showcased in previous CO Spring Utilities campaigns? Or would you prefer that we cast/source new talent? | Answered in Addendum 8 | | Can you share the current rate you’ve been using to pay local talent for their campaign participation? | Answered in Addendum 8 | | You mention “broadcast”, can you further define what type of video assets you might anticipate needing? Should we consider alternate aspect ratios? What is the associated and intended video usage? For example, where and for how long are current video assets running? | Answered in Addendum 8 | | For talent are you anticipating needing on-screen/video talent or voiceover/audio talent? | Answered in Addendum 8 | | Could you clarify what type of equipment you are asking respondents to describe in Section 3.14 of the Response Instructions? | Answered in Addendum 8 | | In the Response Instructions/Section 3.5, should we provide three references total, or three past and three present references (six total)? | Answered in Addendum 8 | | In the Response Instructions/Section 3.6 is not listed; is that missing or intentional? | Answered in Addendum 8 | | 3.1.2 Will creative direction, messaging, and strategic guidance be provided by the BCS team, or is the Contractor expected to develop creative recommendations as part of these requests? | Answered in Addendum 9 | | 3.1.2 Will the Contractor be responsible for coordinating with vendors (e.g., printers or other production partners), or is the scope limited to creative development and production of files when ad hoc support is needed? | Answered in Addendum 9 | **Addendums**: | Addendum | Date | Note | |---|---|---| | Addendum No. 1 | 07/10/2026 10:28 AM EDT | | | Addendum No. 2 | 07/14/2026 12:08 PM EDT | | | Addendum No. 3 | 07/14/2026 12:35 PM EDT | | | Addendum No. 4 | 07/14/2026 04:56 PM EDT | | | Addendum No. 5 | 07/17/2026 03:57 PM EDT | | | Addendum No. 6 | 07/21/2026 12:03 PM EDT | | | Addendum No. 7 | 07/22/2026 08:25 AM EDT | | | Addendum No. 8 | 07/23/2026 01:07 PM EDT | | | Addendum No. 9 | 07/24/2026 11:47 AM EDT | | | Addendum No. 10 | 07/24/2026 02:10 PM EDT | |
SLED stands for State, Local, and Education. These are solicitations issued by state governments, counties, cities, school districts, utilities, and higher education institutions — as opposed to federal agencies.
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