Microtransit Pilot Program Services

Cobb County (“County” or “Owner”) is issuing this Request for Proposals ("RFP") to solicit proposals from qualified firms to provide on-demand microtransit services in the Acworth/Kennesaw/Town Center service area. Proposals shall be received before 12:00 pm on Thursday, May 28, 2026, via the County's eProcurement Portal at https://procurement.opengov.com/portal/cobbcoga. Late Proposals will not be accepted.

Background

Cobb Community Transit (CCT) started operations on July 10, 1989, providing service along five (5) local routes. CCT was re-branded as CobbLinc in 2016 and currently transports an average annual ridership of one (1) million, post pandemic.

In 2026, CobbLinc will celebrate 37 years of providing transit service in Cobb County.  The CobbLinc system is comprised of:

• Fixed route service (nine routes)
• Rapid service (1 route)
• Paratransit service
• Transportation Voucher Program
• Microtransit
• Circulator service (one free route in the Cumberland area)
• Park-and-ride facilities (Acworth, Busbee, Floyd Road, Mableton, Marietta, & Town Center/Big Shanty)
• Transfer centers (Marietta Transfer Center & Cumberland Transfer Center)

CobbLinc is operated through a service agreement with a private operator providing complete fixed-route operations, paratransit operations, maintenance, safety, and customer service.

Adopted in Spring 2022, the Cobb Forward 2050: Comprehensive Transportation Plan included a recommendation to replace our three existing on-demand FLEX-zones with a single, larger On Demand Micro Transit zone. The 30-year long range plan recommends expanding the On Demand Micro Transit system across most of the county.

Cobb County’s Microtransit Pilot Project was selected for funding assistance by the Atlanta-Region Transit Link Authority (ATL) based on pre-determined criteria. Federal, state and local funding is available to fund the project for an initial two-year period.

The proposed Microtransit service will include curb-to-curb service within the Acworth/Kennesaw/Town Center service area and will connect to other transit services in Cobb County and the Atlanta region. During initial operations, the project will be closely monitored and evaluated by CobbLinc and the ATL. Based on selected key performance indicators and successful evaluation, a third year of funding may be authorized by the ATL for the Microtransit Pilot Project.

Project Details

• Reference ID: 26-6986
• Department: Procurement Services
• Department Head: Stephanie Brice (Deputy Director)

Important Dates

• Questions Due: 2026-05-19T21:00:49.427Z
• Pre-Proposal Meeting: 2026-05-13T15:30:52.953Z — Microsoft Teams Meeting Join: https://teams.microsoft.com/meet/272387977969811?p=omPiwRjge2LavIWUQa Meeting ID: 272 387 977 969 811 Passcode: 7oe7DJ34 ________________________________________ Need help? | System reference Dial in by phone +1 469-998-7460,,865659046# United States, Dallas Find a local number Phone conference ID: 865 659 046#

Evaluation Criteria

• Program Operations (30 pts) —

  Has the Proposer demonstrated their firm's/team's qualifications and experience in providing microtransit service?

• Communication, Marketing, and Quality of Service (20 pts) —

  Has the proposer provided the required approach to communication, marketing, performance metrics and outreach to ensure service reliability and customer satisfaction?

• Financial and Project Management (20 pts) —

  How did the Proposer provide an innovative approach to improve customer service, fleet reliability, employee retention, and control costs?

• Vehicle Acquisition and Operation (30 pts) —

  Has the proposer provided an approach to vehicle acquisition/availability, maintenance, storage, and ADA compatibility to ensure timely service launch, ongoing reliability, and high quality customer service?

• Cost (30 pts) —

  Evaluation of overall cost to perform the services as specified

Submission Requirements

• Company Background
• Authorized representative contact information: (required) —

  Please provide the name, title, phone and email of the authorized representative

• Total number of firm’s full-time employees: (required)
• Number of years in business: (required)
• Proposal
• Bid Bond (required) —

  Please upload your bid bond here. 

• CONTRACTOR AFFIDAVIT & AGREEMENT (ATTACHMENT C) (required) —

  Please upload the Contractor Affidavit & Agreement (ATTACHMENT C) here. 

• Financial Stability (required) —

  Please upload your financial information here. 

• Do you have any substitutions/deviations from the specifications? (required)
• Please upload any substitutions/deviations here (required)
• Proposal (WITHOUT COST) (required) —

  Please upload your proposal here. 

• COST PROPOSAL (required) —

  Please upload your cost proposal here. 

• Pricing Proposal (required) —

  Please upload your pricing proposal here

• Will you be including any supplementary documents with your submission? (required)
• Please upload any supplementary documents here (required)
• Advertisement dates? (required)
• What is the intended bid opening date? (required)
• Solicitation type? (required)
• Please list the evaluation committee members if known: —

  Please include the first name, last name and email. Leave blank if unknown

• Purpose of RFP? (required) —

  Format: Cobb County (“County” or “Owner”) is issuing this Request for Proposals ("RFP") to solicit proposals from qualified firms to _________________.

  Example: implement eProcurement Software

• E-Verify required? (required)
• Will there be a pre-bid/pre-proposal conference? (required)
• Will the pre-bid/pre-proposal meeting be mandatory or not? (required)
• Do you have pricing table information? (required)
• Will you be using the electronic pricing table or have vendors upload pricing? (required)
• Will there be a contract term? (required)
• Will there be any renewals? (required)
• Funding source(s)?
• Is there a separate SOW from the attachments? (required) —

  Select yes to show Scope of Work section in the Document Editor

• Will you allow substitutions/deviations for this project? (required) —

  Select yes to show vendor question for substitutions/deviations