SLED Opportunity · MINNESOTA · MINNESOTA
AI Summary
The Minnesota Department of Information Technology (MNIT) is seeking proposals for a vendor-hosted CRM solution to enhance the SELF Student Success Coaching and Marketing Programs. The solution aims to improve coaching efficiency and automate marketing efforts for engaging student loan borrowers. Proposals are due by June 12, 2025.
The Minnesota Department of Information Technology (MNIT), with the Office of Higher Education (OHE) (collectively, “the State”), is requesting proposals from qualified responders to create a vendor-hosted CRM-based solution supporting both coaching and marketing functions (“the Solution”) meeting the needs of the OHE SELF Student Success Coaching Program (“SELF Success Coaching”, ”SELF SS Coaching”, “SS Loan Coaching”) and the SELF Marketing Program (“the Program”). The Solution requested in this RFP will be used to engage SELF Loan Students and then provide them with an enhanced coaching experience to inspire their confidence in the Program. The Solution will: • Provide SELF Loan Coaches with a central solution for administration and delivery of enhanced information and process efficiency to give them more time to focus on the students’ coaching needs. • Provide the SELF Loan Marketing team with automated functionality to attract and engage additional student loan borrowers (Leads) and to support the SELF Student Loan Marketing Manager’s administrative activities.
SLED stands for State, Local, and Education. These are solicitations issued by state governments, counties, cities, school districts, utilities, and higher education institutions — as opposed to federal agencies.
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