SLED Opportunity · NEW YORK · NEW YORK

    Online Advertising Soluions

    Issued by State University of New York (SUNY)
    stateDiscretionary procurements between $50,000 and $125,000new yorkSol. 2D9C7327-F7F9-4A69-BD6B-9036D15F6104
    Closed
    STATUS
    Closed
    due Sep 9, 2025
    PUBLISHED
    Aug 18, 2025
    Posting date
    JURISDICTION
    new york
    state
    NAICS CODE
    541613
    AI-classified industry

    AI Summary

    SUNY Downstate Health Sciences University seeks a vendor for online advertising services to promote its Master's in Public Health program, including ad creation, landing page design, and monthly reporting with conversion tracking. Contract term is one year, due September 9, 2025.

    Opportunity details

    Solicitation No.
    2D9C7327-F7F9-4A69-BD6B-9036D15F6104
    Type / RFx
    Discretionary procurements between $50,000 and $125,000
    Level
    state
    Published Date
    August 18, 2025
    Due Date
    September 9, 2025
    NAICS Code
    541613AI guide
    Jurisdiction
    new york
    Agency
    State University of New York (SUNY)

    Description

    Downstate Health Sciences University is seeking to publish online advertising via Google for their Master's in Public Health Program and Advanced Certificates. The vendor must provide the following services for this advertisement. Vendor must develop creative displays for this advertisement. Vendor is also expected to design a landing page for this advertisement explaining in detail the MPH Graduate program and associated Advanced Certificates. Vendor must also provide monthly reporting of traffic to the landing page including success rate. Vendor must support with data the success of the advertisement measured by the conversion of ‘inquiries to applicant’. Downstate historically has through its past advertising programs achieved between 5-7% ‘inquiry to applicant’ conversion rate. SUNY Downstate Health Sciences University intends to procure or equal, pursuant to its discretionary authority under NYS Education Law §355(5)(b), which authorizes purchases without a formal competitive process in certain circumstances, including purchases from NYS small businesses, from business certified pursuant to Article 15-A of the NYS Executive Law and, if applicable, from businesses selling commodities or technology that are recycled or remanufactured. Interested parties should contact the appropriately designated Campus contact in this advertisement within 15 business days of this Advertisement Notice to discuss this opportunity. This procurement is subject to NYS Finance Law §139 j&k, AKA the Lobbying Law. Therefore, vendors are cautioned that the only permissible contact for this procurement is the individual listed below. Failure to comply with this requirement can range from no contract award to debarment from sales to any NYS Agency. Successful contractor will be required to submit current and valid NYS Workman's Compensation and Disability Forms Service-Disabled Veteran-Owned Set Aside: No Minority Owned Sub-Contracting Goal: 0% Women Owned Sub-Contracting Goal: 0% Service-Disabled Veteran-Owned Business Contracting Goal: 0% Disadvantaged Owned Sub-Contracting Goal: 0% Due date:09/09/2025 3:00 PM Contract term: One Year County(ies): All NYS counties Location: 450 Clarkson Avenue Brooklyn NY 11203 Business entities awarded an identical or substantially similar procurement contract within the past five years: N/A

    Key dates

    1. August 18, 2025Published
    2. September 9, 2025Responses Due

    AI classification tags

    Frequently asked questions

    SLED stands for State, Local, and Education. These are solicitations issued by state governments, counties, cities, school districts, utilities, and higher education institutions — as opposed to federal agencies.

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