Printed and Digital Advertising

Maricopa Unified School District No.20 is seeking Proposals for Printed and Digital Advertising.

Proposals are to be submitted through the Procurement Portal no later than 1:00 pm on Thursday, May 14, 2026. Bids will not be accepted after this programmed time. Also note the submission time is Local Arizona time. We do not observe Daylight Savings time.

It is the vendors responsibility to ensure that all required documents are submitted and accepted through the Procurement Portal. Once you have completely submitted your response you will receive a confirmation email from OpenGov.

Project Details

• Reference ID: RFP 27-102-07
• Department: Communications Department
• Department Head: Mishell Terry (Director of Communications)

Meetings & Milestones

Evaluation Criteria

• Price (10 pts) —

  The price or cost of the Proposal. Price or cost is a significant factor but not the most important factor.

• Ability (10 pts) —

  The Offeror’s ability and readiness to fully perform according to the scope of work and other requirements of the Solicitation, taking into consideration any additional services, specialized services or expertise offered that would meet or exceed the requirements of the Solicitation.

• Responsiveness (10 pts) —

  The responsiveness of the Proposal to the requirements of the RFP, including an understanding of the scope of work and how it can be achieved most efficiently and effectively.

• Qualifications (10 pts) —

  The Offeror’s experience in performing comparable projects with appropriate staffing and timely completion of goals.

• Cost (350 pts) —

  Proposals will be evaluated based on overall cost competitiveness, including pricing for all required services, materials, and any optional services. The District will consider clarity, transparency, and reasonableness of pricing to ensure best value while maintaining quality service.

• Experience (300 pts) —

  Vendors will be evaluated on their demonstrated experience providing printed and digital advertising services, particularly for school districts. Consideration will be given to the vendor’s history of successful projects and familiarity with public sector requirements.

• Qualifications (250 pts) —

  Evaluation will include the qualifications of the firm and key personnel assigned to the project. This includes relevant certifications, technical expertise, staffing capacity, and the ability to manage both print and digital advertising campaigns effectively.

• Method of Approach (250 pts) —

  Proposals will be reviewed based on the vendor’s understanding of the District’s needs and their proposed strategy for delivering services. This includes campaign planning, creative development, media placement, performance tracking, communication processes, and ability to meet timelines and project goals.

Submission Requirements

• Response Submittal "Embedded Attachments or Documents" (required) —

  Our firm understands that we are not to embed any documents, links, or reference content in another location within the questionnaire, as they will not be accessible or evaluated.

  When a document is required to be uploaded, it should be in pdf format and unlocked.

• Acknowledgement and Acceptance of Terms and Conditions of the Solicitation
• Acknowledgement and Acceptance of Terms and Conditions of the Solicitation (required) —

  Explanatory Note: The purpose of this question is to confirm the Bidder’s or Offeror’s acknowledgement and acceptance of the terms and conditions of the Solicitation, subject to any exceptions or modifications to terms or conditions that are expressly requested or that have been requested and approved prior to submission of the Offer. All exceptions or modifications to the Solicitation, regardless of whether Organization Name (also referred to as the District) approved such items prior to submission of the Offer, must be clearly set forth in this question.

  The Offeror, acknowledges and accepts all terms and conditions of the Solicitation, except as expressly noted below or in the additional pages attached hereto. As used in this question, “terms and conditions of Solicitation” means all terms, conditions, specifications, certifications and warranties set forth in the documents that comprise the Solicitation, including the Uniform Instructions for Offers, Special Rules for Offers (if any), General Terms and Conditions of Contract, Special Requirements of Solicitation (if any), Specifications/Scope of Work, and Solicitation Addendums (if any).

• Exception Requested (required) —

  If you requested an exception under the Acknowledgement and Acceptance of Terms and Conditions of the Solicitation, please clearly explain the requested exception/deviation. Reference the specific language that you are taking exceptions/deviations to. Unacceptable exceptions shall remove your proposal from consideration for award. Mesa Unified School District #4 shall be the sole judge on the acceptance of exceptions/deviations and their decision shall be final.)

  Enter N/A if this does not apply

• Request for Confidentiality of Proprietary Information —

  Explanatory Note: The purpose of this question is to request that the District treat as confidential specific information in the Offer that the Offeror or Bidder believes is a trade secret or other proprietary information. All information that is the subject of the request for confidentiality must be designated on the question below reflecting the page number and paragraph of the Offer in which it appears. An explanatory statement for the request must be clearly set forth in this question. The District Representative shall review the statement and provide the determination in writing whether the information shall be protected. If the District Representative determines that the information shall be protected from disclosure, the District Representative shall inform the Bidder or Offeror in writing of such determination. Requests to protect pricing information or the entire Offer from disclosure will be denied.

• Request for Confidentiality of Proprietary Information (required) —

  The Offeror, by the undersigned representative, requests that the specific information, described below and identified on the page or pages of the Offer in which it appears, be treated as confidential information and protected from disclosure to the public.

   

  1. Description of specific information that is the subject of the request.

   

  2. The reason or reasons why the information should be treated as confidential.

   

  Enter N/A if this does not apply

• List of Subcontractors —

  The Contractor must list below the Trade, Company name, license and classification numbers of all qualified subcontractors and/or suppliers they will employ for the various portions of the work indicated. Failure on the part of the Contractor to complete this list properly may constitute sufficient grounds to reject the bid. If no subcontractors will be listed please indicate with a N/A

  Example: Trade, Company Name, ROC License #, ROC License Classification

• List of Subcontractors (required) —

  The Contractor must list below the Trade, Company name, license and classification numbers of all qualified subcontractors and/or suppliers they will employ for the various portions of the work indicated. Failure on the part of the Contractor to complete this list properly may constitute sufficient grounds to reject the bid. If no subcontractors will be listed please indicate with a N/A

  Example: Trade, Company Name, ROC License #, ROC License Classification

• Non-Collusion Affidavit
• Non-Collusion Affidavit (required) —

  You the Vendor do confirm that your persons, corporation, or company who makes the accompanying Proposal, having first been duly sworn, deposes and says:

  That such Proposal is genuine and not sham or collusive, nor made in the interest of, or behalf of, any persons not herein named, and that the Offeror has not directly or indirectly induced or solicited any other Offeror to put in a sham proposal, or any other person, firm or corporation to refrain from offering, and that the Offeror has not in any manner sought by collusion to secure for itself an advantage over any other Offeror.

• Offer and Acceptance
• Offer and Acceptance (required) —

  Please download the Offer and Acceptance form from attachments and complete, then upload here.

• Requested Forms —

  Please complete the following downloadable forms and upload them in their respective questions.

• W-9 (required) —

  Please upload your complete W-9 here

• Certificate of Insurance (COI) (required) —

  Please upload your complete COI here

• Services Generating Cost to the District —

  A listing of any items such as letters, phone calls or other types of services generating a cost to the District and not included in the fees shown on the proposal are to be included, plus a formula or explanation of how these additional costs will be determined and billed to the District.

• Additional or separate contract —

  The form of contract for any award made as a result of this proposal will be a district purchase order, referencing this bid, which shall be considered a part of the contract. The amount will be based upon the fees shown in the bid, and will take into consideration previous and anticipated expenses for the forthcoming year. If your firm will require the District to sign an additional or separate contract, a copy of the proposal contract must be included with the proposal.

• RFP Response (No Cost Proposal) (required) —

  Please Upload your RFP Response HERE. Do NOT including pricing in this area. There will be another place to upload your Cost Proposal.

• Pricing Proposal (required) —

  Please upload your complete PRICING PROPOSAL here. Please make sure that this information is NOT included in the RFP Response Area.

• Data Verification Questions —

  These questions will be utilized to confirm information you provide

• System Award Management Verification (required) —

  Please enter your company's Legal Name and/or dba Name:

• Arizona Corporation Commission (required) —

  Please enter your company's Legal Name and/or dba Name:

• Electronic Pricing Table (required) —

  Do you need an Electronic Pricing Table for this solicitation?

• Pricing Proposal Upload (required) —

  Would you like to add an area for the vendor to upload a pricing document?

• Is this project going to be federally funded? (required)
• Special Terms and Conditions Verbiage (required) —

  Please check all you will require in Special Terms and Conditions

• Do you need the Asbestos and Hazardous Materials Statement (required) —

  If you click yes this document will be added to attachments

• Do you need a subcontractors? (required) —

  If you click yes, Subcontractors verbiage will be added to Special Requirements and the subcontractors list will be added to attachments.

• Is there a potential for software? (required) —

  If you click yes, additional verbiage will be added to special requirements tab

• Insurance Requirements (required) —

  Please choose which insurance requirements you will need for this project

• Partial Bids (required) —

  Yes = Acceptable

  No = Unacceptable

   

   

• Expected Award Timeframe (required) —

  Please choose how many days you would like to have the vendor hold pricing for: