Active SLED Opportunity · CALIFORNIA · SANTAMONICA
AI Summary
The City of Santa Monica requests proposals for a SaaS system to provide real-time bus arrival predictions and automated customer alerts for the Big Blue Bus service, enhancing customer experience and data consistency across multiple platforms.
The City of Santa Monica, (the "City”) seeks proposals from qualified firms to provide a comprehensive software-as-a-service system that will allow the city of Santa Monica’s Big Blue Bus (BBB) to improve the customer experience in every interaction with its service.
The City of Santa Monica (City) operates Big Blue Bus (BBB), a fixed route bus service within Santa Monica and the greater West Los Angeles region. BBB operates 17 routes with a fleet of 195 buses, and almost 300 fixed route operators. In FY2025-26, BBB operated for over 4 million revenue hours, 450,000 revenue miles, and provided more than 10,000,000 passenger trips.
BBB seeks continuous improvement of the customer experience throughout the entire public transit trip, including while waiting for a bus to arrive. Accurate, reliable predictive real-time bus arrival information has been shown to improve the customer experience by reducing the perceived wait time, and the anxiety of not knowing if the next bus is on schedule or when it will arrive. BBB has provided its customers with bus arrival predictions for more than 10 years and customers and other stakeholders rely on the data. In March 2026, more than 5.4 million real-time information predictions were ingested by third-party developers for customer use, including customer apps, signs, connected vehicle projects, local organizations, advertisement screens, and other sources.
Approximately 96% of the data was ingested by applications that provided bus arrival predictions and alerts directly to customers using apps such as Transit or Google. Customers can also plan their BBB trips by visiting BBB’s webpage with an embedded trip-planning feature, using SMS texts, or making Interactive Voice Response (IVR) calls to BBB. In addition, many customers use BBB’s real-time arrival information signs at 195 bus stops throughout the service area. BBB also works with partner agencies to reflect real-time arrivals at shared stops where the partner agency has a real-time display.
Although a variety of third-party apps are available which provide arrival predictions using BBB’s public General Transit Feed Specification real-time (GTFS-rt) feed, it is important that BBB proactively provide its customers real-time bus arrival information that is consistently the same, across a variety of communication channels rather than having customers rely on various sources that may each provide slightly different predictions due to variances in algorithms and/or prediction methodology.
Most BBB customers have and use a smartphone; however, a significant minority of customers do not have a smartphone or prefer to get their bus arrival data by other means such as phone, text, computer, or electronic signs at bus stops. The ideal solution would make accurate real-time bus arrival information easily accessible to virtually all current and potential BBB customers however they may prefer to get the data. The solution would also disseminate static schedule data (GTFS) via maps when appropriate and would be the single source of truth for BBB real-time locations and schedule data.
In addition, providing a means to automatically disseminate real-time service alerts across a wide range of communication channels would improve the customer experience by helping to reduce customer confusion and frustration about planned and unplanned disruptions. An automated alert-generation solution using data ingested from BBB’s existing CAD-AVL and scheduling systems would help BBB staff better serve customer needs without having to manually enter the same information into multiple locations, which currently include social media, BBB’s website, email blasts, and GTFS-rt for downstream systems such as third-party apps or electronic signs at bus stops, etc.
While the passenger web and mobile components of bus schedule and location data are important parts of a successful system, the most important focus is on the generation and delivery of high-quality real-time arrival prediction data that meets industry standards, e.g., GTFS-rt. With these predictions, BBB is able to leverage the marketplace of real-time third-party apps such as Google, Transit, Moovit, etc. giving customers the flexibility to use the apps that best meet their needs while maintaining consistency of data across all third-party platforms.
Up to 25 points may be awarded based on the contractor’s ability to provide insight and information, industry best practices and the ability to effectively communicate information to management and provide technical training or resources. Evaluation will be based on responses to the sections of the SOW/Requirements User Experience and Reliability of System, Customer Service Support of System, and Measures of Success.
Up to 15 points may be awarded based on whether the distinctive goals established for each component are met as described in the sections of the SOW/Requirements QA and QC and Measures of Success.
Up to 30 points may be awarded based on evaluation of the proposer’s knowledge and prior experience. Evaluation will be based on responses to SOW/Requirements sections of this RFP: General Technical Requirements, (Optional) Website Support for BBB Customers, Solution for Customer Information Alerts, General Requirements Applicable to All Modules, User Experience and Reliability of System, Customer Service Support of System, System Administration and Reporting, and Security and Confidentiality of Data.
Up to 15 points may be awarded for the lowest price or best value, annualized fixed or variable fees listed separately for each milestone or contract term as described in the SOW Requirements section Cost Proposal. The contractor’s overall cost proposal for the project should reflect cost effective work and services.
Up to 5 points may be awarded upon an evaluation of proposer’s work for similar engagement based on references provided and responses to the following sections of the SOW/Requirements section of this RFP: Minimum Vendor requirements.
Up to 10 points may be awarded based on the contractor’s ability to perform the work within the desired time frame. Evaluation will be based on responses to the following sections of the SOW/Requirements sections of this RFP: Project Management, Implementation Plan, and System Implementation and Integration.
Please upload your letter of Transmittal as a PDF here. Make sure to include the following items.
Provide a brief summary of your company’s history, its capabilities, and its recent relevant experience (last five years). Also, describe your demonstrated experience with similar projects and qualification including professional licenses and certifications.
Describe the project team composition and include resumes of key personnel. Proposed members should be available for ninety (90) days from the proposal due date. The City must be promptly notified of any changes in key personnel prior to award.
List a minimum of three (3) references for whom comparable services were provided to in the last five (5) years. Include the name of the firm, name of the contact, telephone number of the contact, email address of contact (if available), brief description of the services provided and your firm’s role, and the start and completion date.
Describe your understanding of the project and approach. Include deliverables, milestones, assumptions, and identify potential risks that could delay the project. List any resources you expect the City to provide.
Pricing shall be itemized and tabulated, with details of user license types (e.g., administrator, analyst, or read-only), data storage or transfer fees (if applicable) and any SaaS, Licensing, and/or Subscription fees, and annualized over a five-year contract term.
Implementation costs, broken down by key milestones, and post-implementation annual costs not included above, including helpdesk/customer support, system monitoring, maintenance, and software updates or enhancements and annualized over a five-year contract term.
WHO NEEDS A BUSINESS LICENSE?
1. Is this vendor physically located in the City of Santa Monica?
Yes (Vendor must have a City of Santa Monica business license - contact the Business License unit for the appropriate forms. Skip question 2 & continue to “ADDITIONAL REQUIREMENTS” section below)
No (Continue to the next question)
2. Does this vendor physically come into the City of Santa Monica to conduct business and/or make deliveries?
Yes(Vendor must have a City of Santa Monica Out-of City Business License. contact the Business License unit for the appropriate forms. Continue to “ADDITIONAL REQUIREMENTS” section below)
No(STOP, no license needed)
ADDITIONAL REQUIREMENTS:
If this vendor is located in or comes into the City of Santa Monica to conduct business, in addition to having a CITY OF SANTA MONICA BUSINESS LICENSE, they will be required to have insurance (see agreement for descriptions).
The business license documentation is only required from the successful Proposer.
All responses to this Request for Proposal (RFP) accepted by the City of Santa Monica (City) shall become the exclusive property of the City. All proposals accepted by the City shall become a matter of public record and shall be regarded as public, with the exception of those elements of each proposal which are defined by the contractor as business or trade secrets and plainly marked as "Trade Secret", "Confidential" or "Proprietary". Each element of a proposal which a contractor desires not to be considered a public record must be clearly marked as set forth above, and any blanket statement (i.e. regarding entire pages, documents or other non-specific designations) shall not be sufficient and shall not bind the City in any way whatsoever. If disclosure is required or permitted under the California Public Records Act, or otherwise by law, the City shall not in any way be liable or responsible for the disclosure of any such records or part thereof.
CITY OF SANTA MONICA OAKS INITIATIVE NOTICE
NOTICE TO APPLICANTS, BIDDERS, PROPOSERS AND OTHERS SEEKING DISCRETIONARY PERMITS, CONTRACTS, OR OTHER BENEFITS FROM THE CITY OF SANTA MONICA
Santa Monica’s voters adopted a City Charter amendment commonly known as the Oaks Initiative. The Oaks Initiative requires the City to provide this notice and information about the Initiative’s requirements. You may obtain a full copy of the Initiative’s text from the City Clerk.
This information is required by City Charter Article XXII—Taxpayer Protection. It prohibits a public official from receiving, and a person or entity from conferring, specified personal benefits or campaign advantages from a person or entity after the official votes, or otherwise takes official action, to award a “public benefit” to that person or entity. The prohibition applies within and outside of the geographical boundaries of Santa Monica.
All persons or entities applying or receiving public benefits from the City of Santa Monica shall provide the names of trustees, directors, partners, and officers, and names of persons with more than a 10% equity, participation or revenue interest. An exception exists for persons serving in those capacities as volunteers, without compensation, for organizations exempt from income taxes under Section 501(c)(3), (4), or (6), of the Internal Revenue Code. However, this exception does not apply if the organization is a political committee or controls political committees. Examples of a “public benefit” include public contracts to provide goods or services worth more than $25,000 or a land use approval worth more than $25,000 over a 12-month period.
In order to facilitate compliance with the requirements of the Oaks Initiative, the City compiles and maintains certain information. That information includes the name of any person or persons who is seeking a “public benefit.” If the “public benefit” is sought by an entity, rather than an individual person, the information includes the name of every person who is: (a) trustee, (b) director, (c) partner, (d) officer, or has (e) more than a ten percent interest in the entity. Therefore, if you are seeking a “public benefit” covered by the Oaks Initiative, you must supply that information on the Oaks Initiative Disclosure Form. This information must be updated and supplied every 12 months.
CITY OF SANTA MONICA LIVING WAGE ORDINANCE
Certification for Providers of Services to the City of Santa Monica
(Fiscal Year 25/26 – September 8, 2025 through June 30, 2026)
TO BE COMPLETED BY ALL CONTRACTORS PROVIDING SERVICES TO THE CITY OF SANTA MONICA IN EXCESS OF $54,200
The City of Santa Monica Municipal Code Chapter 4.65, Living Wage Ordinance (LWO), establishes a Minimum Wage of $22.50 for certain employees of contractors providing services to the City where services exceed $54,200 or more and requires that contractors also provide the same health care and other benefits to employees’ same sex spouses and domestic partners as are provided to other employees’ spouses.
An employee covered by the LWO is any person who does not actually work as a manager, supervisor, or confidential employee, and who is not required to possess an occupational license.
The Living Wage Ordinance applies the services sought pursuant to this bid and bidders are required to prepare and return the Living Wage Certification Form. If the bidder is selected, the bidder must maintain payroll records that include, at minimum, the full name of each employee providing services under the contract, job classification and rate of pay. Bids that fail to include Certification Forms may be considered non-responsive and excluded from further consideration.
Please prepare the following certification if you are a contractor engaging in a contract for services with the City of Santa Monica in excess of $54,200.
Your signature on this certification grants the City permission to review any and all payroll books and records and any company documents pertaining to the benefits offered to employees to assure your compliance with the LWO during the term of the contract.
Please direct any questions to:
City of Santa Monica Finance Department
Attention: Living Wage Compliance Section
1685 Main Street, Mail Stop 09
Santa Monica, CA 90401
You can also contact staff regarding living wage ordinance questions by e-mail at finance.mailbox@smgov.net or by phone 310-458-8281.
Please upload your completed Certificate of Compliance document here.
Please download the below documents, complete, and upload.
Please download the below documents, complete, and upload.
Answer Yes or No. If yes, provide a list of previous agencies served.
Answer Yes or No. If yes, provide a list of previous agencies served.
If you have any comments to questions in this section, identify the question number and include your comment. This is not a requirement.
| Level “A” Priority refers to a System error that renders the System inoperable. Can SaaS provider assign resources within 30 minutes and continue to work on the problem until the problem is resolved with an average resolution time of less than three (3) hours? |
| Level “B” Priority refers to the detection of a System error that seriously impairs System operations but does not render the System inoperable. Can the SaaS Provider assign resources within two (2) hours and continue to work on the problem until the problem is resolved with an average resolution time of less than 24 hours? |
| Level “C” Priority refers to a minor problem, but of sufficient severity to warrant correction before the next scheduled Upgrade or Update. Can SaaS Provider assign resources sufficient to resolve the problem within no more than thirty (30) days? |
| Level “D” Priority refers to any other minor problems that do not severely affect the operation of the System. Can SaaS Provider incorporate corrections into the next scheduled Upgrade or Update? |
Are all system reports exportable to standard, non-proprietary formats such as PDF (Portable Document Format), MS Excel, or comma-separated value (.csv) file?
| Is all Confidential and Protected Information, as defined in the attached Software as a Service Agreement, exempt from disclosure to the public or other unauthorized persons under state and federal statutes? |
| Is all Confidential Information kept confidential and protected from disclosure to any persons other than employees, agents, officers or representatives of such Party who have a need to know? |
| Is all Confidential Information held in the strictest of confidence and not disclosed, disseminated or revealed to any other third party without the prior written permission of an authorized representative of the SaaS Provider, the Director of the City’s Department of Transportation, and the City Attorney? |
| Overall project management? |
| Project timeline and milestones? |
| Resource allocation? |
| System/software development, operations, and upgrades (if applicable)? |
| Ongoing project quality review? |
| Contract administration interface with BBB? |
| Performance reporting? |
| Risk assessment? |
| Issue tracking and resolution benchmarks? |
| A description of the management organization of the project including organization chart, identification of key personnel assigned to it with their responsibilities and relationships? |
| A detailed project schedule that will allow BBB to monitor progress effectively? |
| A full description of project management controls on progress, performance, quality, costs, schedule, and risks? |
| A schedule of communications including frequency of activity and status reports, reporting method, and individuals responsible for each communication? |
| Does the vendor have experience with providing an implementation plan with the following components: |
| Detailed milestones and schedule for development, marketing, training, launch, and acceptance? Please provide details in the "Comments" column. |
| A detailed interface (narrative and schematic) to internal and external (if applicable) systems? Please provide details in the "Comments" column. |
| Details of the implementation support required of BBB? Please provide details in the "Comments" column. |
| A communication plan for launch of customer-facing features and upgrades? Please provide details in the "Comments" column. |
Answer Yes or No. If yes, provide examples referencing past implementations.
Answer Yes or No. If yes, provide examples referencing past implementations.
Answer Yes or No. If yes, provide examples referencing past implementations.
Answer Yes or No. If yes, provide examples referencing past implementations.
Answer Yes or No. If yes, provide examples referencing past implementations.
Answer Yes or No. If yes, provide examples referencing past implementations.
Answer Yes or No. If yes, provide examples referencing past implementations.
Answer Yes or No. If yes, provide examples referencing past implementations.
Answer Yes or No. If yes, provide examples referencing past implementations.
Answer Yes or No. If yes, provide examples referencing past implementations.
Please enter the initial contract term. For example "one (1) year" or "three (3) years".
How many options to renew? For example, "five (5) options" or "one (1) option".
What is the Renewal Option Period? For example "one (1) year" or "twelve (12) months".
SLED stands for State, Local, and Education. These are solicitations issued by state governments, counties, cities, school districts, utilities, and higher education institutions — as opposed to federal agencies.
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