Active SLED Opportunity · HAWAII · HAWAII
AI Summary
Hawai‘i Tourism Authority requests proposals for a marketing campaign effectiveness study (2026-2028) to measure advertising impact, travel influence, visitor spending, and ROI in U.S. and Japan markets.
The Hawai‘i Tourism Authority (HTA) evaluates its programs based on their impacts and the return on investment of public funds. The purpose of this solicitation is to seek proposals from qualified firms or individuals to design, conduct, analyze, and report on the effectiveness of its paid U.S. and Japan advertising campaigns, including detailed measurements of advertising awareness, travel influence, visitor spending, and economic/tax return on investment (ROI). The study will evaluate the impact of HTA’s calendar year advertising investments within the U.S. domestic and Japan markets.
SLED stands for State, Local, and Education. These are solicitations issued by state governments, counties, cities, school districts, utilities, and higher education institutions — as opposed to federal agencies.
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