Active SLED Opportunity · VIRGINIA · VIRGINIA
AI Summary
The City of Chesapeake seeks a full-service advertising agency experienced in destination marketing to serve as its Agency of Record. The agency will implement marketing programs to increase tourism visitation, strengthen brand awareness, and support economic development.
he City of Chesapeakeâs Department of Parks, Recreation and Tourism seeks to retain a fullâservice advertising and marketing agency with demonstrated experience in destination marketing to serve as the Cityâs Agency of Record.The selected agency will act as a strategic marketing partner responsible for guiding and implementing a comprehensive marketing and communications program designed to increase visitation, strengthen brand awareness, and generate measurable economic impact for Chesapeakeâs tourism industry.Prospective agencies must show proven success in developing and executing tourism marketing campaigns for destinations, attractions, accommodations, or other tourismârelated organizations.The City seeks a partner capable of delivering strategic planning, brand development, creative services, media planning and placement, and performance measurement in support of Chesapeakeâs tourism goals. The agency will collaborate closely with Tourism staff and key partners to ensure that all marketing initiatives align with broader economic development and tourism objectives.View on OpenGov: https://procurement.opengov.com/portal/cityofchesapeakeva/projects/259007
SLED stands for State, Local, and Education. These are solicitations issued by state governments, counties, cities, school districts, utilities, and higher education institutions — as opposed to federal agencies.
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