SLED Opportunity · NORTH CAROLINA · NORTH CAROLINA
AI Summary
Fayetteville Technical Community College seeks vendors for media audit and advertising services to evaluate current marketing efforts and develop strategic plans to improve student enrollment outcomes.
Fayetteville Technical Community College (FTCC) is seeking qualified vendors for comprehensive Media Audit and Advertising Services. The primary goal of this engagement is to evaluate the effectiveness of FTCC’s current marketing investments and to make recommendations to form data-driven, strategic advertising plans to improve student enrollment outcomes. The selected vendor will be expected to conduct an in-depth evaluation of all current and historical advertising efforts, followed by strategic media planning, implementation, performance analysis, and reporting.
SLED stands for State, Local, and Education. These are solicitations issued by state governments, counties, cities, school districts, utilities, and higher education institutions — as opposed to federal agencies.
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