RFQ #26-03 - Campaign Management Consulting: Contactless Fare (Tap2Ride) Transition

AI Summary

Monterey-Salinas Transit seeks marketing consultants for a public awareness campaign promoting contactless fare payment and phased removal of cash and bus pass options. The RFQ opens April 10, 2026, and closes May 8, 2026.

Opportunity details

Solicitation No.: 231116
Type / RFx: RFQ
Status: Open
Level: local
Published Date: Invalid Date
Due Date: May 9, 2026
NAICS Code: 541613 AI guide
Jurisdiction: Monterey-Salinas Transit
State: California
Agency: Monterey-Salinas Transit

Description

Monterey-Salinas Transit District (MST) is soliciting quotations from qualified marketing and communications consultants to lead and manage a comprehensive public awareness and behavior change campaign. The campaign will promote the use of contactless credit and debit cards, as well as the reloadable transit/parking payment card to pay bus fares and support the phased removal of cash and bus pass (GoPass) payment option.

Commodity Codes

Commodity Codes: NIGP 91522 Communications Marketing Services NIGP 91876 Marketing Consulting NIGP 96153 Marketing Service, Including Distribution, Public Opinion Surveys, Research, Sales Promotions, etc.

Events & Timeline

Status	Event Name	Location	Description	Dates	Mandatory
Ongoing	Open Date	Online Portal	Posting date for the Opportunity	Apr 10th 2026, 7:30 AM PDT	N/A
Upcoming	Questions Due Date	Online Portal	Deadline to submit Questions	Apr 22nd 2026, 12:00 PM PDT	N/A
Upcoming	Close Date	Online Portal	Deadline for Submissions	May 8th 2026, 5:00 PM PDT	N/A

Requested Information

Note: Template files for the items below (BidTables, Questionnaires) are available in the Attachments section of this opportunity.

Name	Type	# Files	Requirement
Proposal	File Type: PDF (.pdf)	Multiple	Required

Attachments

Key dates

Invalid DatePublished
May 9, 2026Responses Due

AI classification tags

marketing consulting public awareness campaign behavior change campaign contactless payment transit services communications marketing

Frequently asked questions

SLED stands for State, Local, and Education. These are solicitations issued by state governments, counties, cities, school districts, utilities, and higher education institutions — as opposed to federal agencies.