SLED Opportunity · NEW YORK · NEW YORK

    School of Professional Studies Marketing & Advertising

    Issued by City University of New York (CUNY)
    stateRFPnew yorkSol. 2128754
    Closed
    STATUS
    Closed
    due Dec 15, 2025
    PUBLISHED
    Nov 14, 2025
    Posting date
    JURISDICTION
    new york
    state
    NAICS CODE
    541613
    AI-classified industry

    AI Summary

    CUNY SPS seeks a contractor for digital and enrollment marketing to enhance brand visibility and increase enrollment across various programs, ensuring compliance with the Procurement Lobbying Act.

    Opportunity details

    Solicitation No.
    2128754
    Type / RFx
    RFP
    Level
    state
    Published Date
    November 14, 2025
    Due Date
    December 15, 2025
    NAICS Code
    541613AI guide
    Jurisdiction
    new york
    Agency
    City University of New York (CUNY)

    Description

    The City University of New Yor (“CUNY”), on behalf of The School of Professional Studies (CUNY SPS) seeks to engage a qualified contractor to support its digital marketing, enrollment marketing, and advertising efforts. The overarching objective is to strengthen brand visibility, drive qualified inquiries, and increase application and enrollment conversion rates across undergraduate, graduate, certificate, and continuing education programs. The selected contractor will serve as a strategic partner to design, execute, and evaluate marketing and advertising initiatives that are measurable, data-driven, and aligned with CUNY SPS’s mission to serve working adults, degree completers, and nontraditional learners across New York City and beyond. The Procurement Lobbying Act (PLA) Applies to this Solicitation. The restricted period began with the publication of this ad. Compliance Procurement Lobbying Act Required Forms: Vendor shall complete, sign and submit the following forms if they are selected: 1. “Offerer’s Affirmation of Understanding of and Agreement pursuant to State Finance Law §139-j(3) and §139-j(6)(b)” 2. “Offerer’s Disclosure of Prior Non-Responsibility Determinations and Certification of Compliance with State Finance Law §139-j and§139-k”. Contact with CUNY: Under the requirements to the PLA, all communications regarding advertised projects are to be channeled through the Designated Contact. Business enterprises awarded an identical or substantially similar procurement contract within the past five years: Communication with respect to this procurement initiated by or on behalf of an interested vendor through others than the Designated Contact may constitute an “impermissible contact” under NYS law and could result in disqualification of that vendor. Rules and regulations and more information on this law, please visit: http://www.ogs.ny.gov/aboutogs/regulations/advisoryCouncil/Faq.htm (Advisory Council FAQs) http://www.jcope.ny.gov/law/lob/lobbying2.html (New York State Lobbying Act)

    Key dates

    1. November 14, 2025Published
    2. December 15, 2025Responses Due

    AI classification tags

    Frequently asked questions

    SLED stands for State, Local, and Education. These are solicitations issued by state governments, counties, cities, school districts, utilities, and higher education institutions — as opposed to federal agencies.

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