Social Media, Website Development, and Digital Marketing Services for Payson Unified School District

Payson Unified School District,  is issuing this Request for Proposal (RFP) and is intended to provide a basis for selection of up to two firms to expand its Social Media materials that the District has available for their office, Instagram, Twitter, YouTube, Facebook accounts as well as the District's official website. It is envisioned that one firm might help with the Culture and Leadership of Social Media and another firm could produce the tangibles that the community will see, hear, and read.

Background

Payson Unified School District, is located in beautiful Payson, AZ. Our five campuses provide educational services to students PS through 12th grade.

Project Details

• Reference ID: 2025-RFP-004
• Department: Payson Unified School District
• Department Head: Audra Jarrell (Director of Business Services)

Important Dates

• Questions Due: 2026-04-06T19:00:00.000Z
• Answers Posted By: 2026-04-08T19:00:00.000Z

Meetings & Milestones

Evaluation Criteria

• Cost Criteria over Five Years (30 pts) —

  Cost is a factor in awarding the contract; however, only those proposals that meet all the mandatory criteria in the RFP will be given consideration. The contract will not be awarded solely on the basis of cost.

  After a composite technical score for each audit firm has been established, the sealed cost proposal will be opened and additional points will be added to the technical score based on the proposed price. The maximum score for price will be assigned to the audit firm offering the lowest price, and proportional scores will be assigned to the other firms.

• Qualification of the Firm (25 pts) —

  Experience of the firm in providing requested services

• Method of Approach to this project (25 pts) —

  The District perception that through the materials provided; PUSD would have successful outcomes.

• Responsiveness (20 pts) —

  Firm shows they have an excellent grasp of the many ways to reach out to our local community.

Submission Requirements

• Response Submittal "Embedded Attachments or Documents" (required) —

  Our firm understands that we are not to embed any website URL’s, links to documents, or digital binders, or answer any question which references content located at an outside source within the questionnaire, as they will not be evaluated. We will answer the question in the space provided or as an attached document as directed.

  When a document is required to be uploaded, it should be in pdf format and unlocked.

• Resulting Award - Contract (required) —

  The resulting contract is subject to all terms of the district procurement code including limitations as to duration, rights of the district to terminate and means of dispute resolution. No resulting contract is renewable except to the extent provided in the solicitation. No vendor terms take precedence over the solicitation and district procurement code.

• Finger Print Clearance Compliance (required)
• Drug Testing (required) —

  Do you drug test your employees prior to hire?

• Acknowlegement and Acceptance of Terms and Conditions of the Solicitation (required) —

  Payson Unified School District,  Explanatory Note: The purpose of this question is to confirm the Offeror’s acknowledgement and acceptance of the terms and conditions of the Solicitation, subject to any exceptions or modifications to terms or conditions that are expressly requested in the question or that have been requested and approved prior to submission of the Offer. All exceptions or modifications to the Solicitation, regardless of whether the District approved such items prior to submission of the Offer, must be clearly set forth in this form.

  The Offeror, by the undersigned representative, acknowledges and accepts all terms and conditions of the Solicitation, except as expressly noted below. As used in this question, “terms and conditions of Solicitation” means all terms, conditions, specifications, certifications and warranties set forth in the documents that comprise the Solicitation, including the Uniform Instructions for Offers, Special Rules for Offers (if any), General Terms and Conditions of Contract, Special Requirements of Solicitation (if any), Specifications/Scope of Work, and Solicitation Addendums (if any).

• Deviations and Exceptions if requested (required) —

  The Offeror, by the undersigned representative, requests that the specific information, described below and identified on the page or pages of the Offer in which it appears, be treated as confidential information and protected from disclosure to the public.

  1. Description of specific information that is the subject of the request.

  2. The reason or reasons why the information should be treated as confidential.

  Enter N/A if this does not apply. Please upload your Deviations and Exceptions if requested.

• Request for Confidentiality or Proprietary Informations (required) —

  Explanatory Note: The purpose of this form is to request that the District treat as confidential specific information in the Offer that the Offeror believes is a trade secret or other proprietary information. All information that is the subject of the request for confidentiality must be designated on the page or pages of the Offer in which it appears. An explanatory statement for the request must be clearly set forth in this form. Additional pages may be attached to the form.

  The District Representative shall review the statement and provide the determination in writing whether the information shall be protected. If the District Representative determines that the information shall be protected from disclosure, the District Representative shall inform the Bidder or Offeror in writing of such determination.

  Requests to protect pricing information or the entire Offer from disclosure will be denied.

• Request for Confidentiality or Proprietary Informations —

  If you responded yes, please upload your response for Request for Confidentiality or Proprietary Information. #Attachment

• E-mail Address for Submitting Purchase Orders (required) —

  Please provide the contact information that may be needed by accounts payable after implementation of the contract. Include a contact name (if available), phone number and email address.

• RFP Methold of Approach (required) —

  Offeror must provide a short project plan that describes how your firm intends to provide, implement, and support the solutions to Payson Unified School District, 's solicitation.

• References (required) —

  Please upload your references here https://secure.procurenow.com/portal/arizona-school-districts/projects/246984/document?section=undefined

• Familial Relationship Disclosure (required) —

  The completed form #Attachments should be notarized and included in the electronic response package to attest that your firm and its employees are not related in any way to Payson Unified School District, , its staff, nor that of the members of the Governing Board.

• OFFER AND ACCEPTANCE FORM (required) —

  Please download the Offer & Acceptance form from attachments and complete, then upload here.

• Drug Free Workplace (required) —

  This Drug-Free Workplace Certification is required pursuant to Government Code §8350, et seq., the Drug-Free Workplace Act of 1990. The Drug-Free Workplace Act of 1990 requires that every person or organization awarded a contract for the procurement of any property or services from any State agency must certify that it will provide a drug-free workplace by doing certain specified acts.

  I acknowledge that I am aware of the provisions of Government Code §8350, et seq. and hereby certify that I will adhere to the requirements of the Drug-Free Workplace Act of 1990.

• Non-Collusion Affidavit Notarized (required) —

  Please upload your notarized Non-Collusion Affidavit here. The form is found in the attachments. #Attachments

• No Israel Boycott (required) —

  To the extent applicable, Payson Unified School District, is prohibited by A.R.S. § 35-393.01 from entering into a contract with any company for professional services unless the contract with the company includes a written certification that the company is not currently engaged in, and will not, for the duration of the contract, engage in a boycott of Israel. By submitting a Response, a Respondent represents to PUSD that it is not currently engaged in a boycott of Israel and that it will agree to language in the contract prohibiting any such boycott for the duration of the contract

• W-9 (required) —

  Please upload your complete W-9 here.

• Certificate of Insurance (COI) (required) —

  Please upload your complete COI here.

• RFP Repsonse-Key Personnel (required) —

  List your key personnel that will be assigned to this project and a short background of education and qualifications.

• RFP Qualifications of the Firm (required) —

  Is the Offeror a publicly traded firm or privately held? 

• RFP Qualifications Bankruptcy (required) —

  Has firm, and/or their parent company, if applicable, filed for bankruptcy in the past seven (7) years?

• RFP Response Services Provided —

  Please indicate the services areas you will include in your services. 

• Leadership Workshops —

  If you propose to provide leadership workshops; please detail the topics for the first year.

• Newsletter —

  Please upload a sample school newsletter to show quality and design skills

• Video Production —

  Name 12 sample topics for videos, i.e. Start of School and End of School

• Athletic Website Design —

  What kinds of topics/items would be included in the website your firm would build. 

• Disclosure of Legal Proceedings —

  Fully disclose involvement in any legal proceedings, settlements, lawsuits or governmental regulatory actions and any contractual demands for assurance regarding the provision of similar services, pending or occurring in the last seven (7) years.

• System Award Management Unique ID —

  Please enter your SAM Unique ID Number here. If you don't have one go to this website and enroll: https://sam.gov/content/entity-registration

• Sample Billing (required) —

  Please upload a sample billing to PUSD of what a monthly statement will look like for each of the service areas you are offering.

• Required Documents —
  1. EDGAR Form
  2. Deviations and Exceptions
  3. Confidential/Proprietary
  4. Non-Collusion Affidavit
  5. IRS Form W-9
• Ownership of Materials (required) —

  Firm Understands that all production materials, trademarks, and print belong to the Payson Unified School District, .

• Is this a GPPCS Solicitation (required)
• Is this a S.A.V.E solicitation (required)
• Electronic Pricing Table (required) —

  Do you need an Electronic Pricing Table for this solicitation?

• Separate Pricing Form Upload (required) —

  Would you like to add an area for the vendor to upload a pricing document?

• Is this a Construction Bid? (required)
• Bid Bond (required) —

  Does this require a Bid bond?

• SFB Project? (required) —

  Is this a School Facilities Board Funded Project?

• Is this project going to be federally funded? (required)
• Special Terms and Conditions Verbiage (required) —

  Please check all you will require in Special Terms and Conditions

• Do you need the Asbestos and Hazardous Materials Statement (required) —

  If you click yes this document will be added to attachments

• Do you need Charter Bus Service Insurance (required) —

  If yes, Charter Bus Insurance requirements will be added to the Special Requirements section of your project.

• Partial Bids (required) —

  Will you accept partial Bids?

• Expected Award Timeframe (required) —

  Please choose how many days you would like to have the vendor hold pricing for: