Active SLED Opportunity · FLORIDA · TOWN OF LADY LAKE
AI Summary
The Town of Lady Lake seeks consulting services for town-wide branding, identity development, placemaking, and strategic marketing to reflect community assets and growth goals. The project includes research, community engagement, brand development, wayfinding design, implementation guidelines, and brand governance.
> **Attachments are gated.** To access the full download package ($5), contact [support@samsearch.co](mailto:support@samsearch.co). The Consultant shall partner with Town leadership, staff, and stakeholders to develop a comprehensive branding strategy that reflects Lady Lake’s identity, community assets, and growth goals. 1. Discovery, Research & Community Engagement • Conduct an assessment of Lady Lake’s history, current image, and identity. • Evaluate existing branding materials and community perceptions. • Facilitate engagement activities (surveys, focus groups, interviews). • Include input from residents, businesses, Town Commission, advisory boards, regional partners, and economic stakeholders. • Ensure diverse community representation. 2. Brand Development • Develop a Town-wide brand narrative rooted in Lady Lake’s heritage and future vision. • Identify key messages for residents, visitors, and businesses. • Develop positioning statements and brand pillars. 3. Wayfinding Design & Placemaking Strategy • Create a cohesive and adaptable brand identity system (color palette, typography, graphics, design standards). • Develop conceptual signage and wayfinding designs aligned with the brand. • Provide placemaking design concepts for key corridors, gateways, parks, and civic spaces. • Ensure accessibility and scalability across applications. 4. Implementation Guidelines • Develop a comprehensive brand/style guide (“Dos & Don’ts”). • Identify priority areas for implementation (major corridors, gateways, parks, Town facilities). 5. Brand Governance & Performance Measurement • Develop governance recommendations to ensure long-term brand consistency. • Provide metrics to evaluate brand success. ## Details **Bid Opening Date:** 2026-07-01T09:00:00 **Estimated Budget:** $30,000.00 **Fiscal Year:** 2026 **Solicitation Number:** RFP-2026-004-0-2026/KR **Bid Number:** 2026-004 **Bid Type:** RFP - Request for Proposal **Document Distribution Method:** Download **Document Distribution Notes:** None **Distribution Options:** Bid has no blueprints associated with it **Electronic Bidding:** Yes **County:** Lake County **Planholders:** 31 ## Publications - The Villages Daily Sun
SLED stands for State, Local, and Education. These are solicitations issued by state governments, counties, cities, school districts, utilities, and higher education institutions — as opposed to federal agencies.
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