SLED Opportunity · MARYLAND · MARYLAND
AI Summary
Towson University seeks a full-service advertising and marketing agency to provide comprehensive marketing, brand development, media planning, digital marketing, video production, and web design services under this RFP.
All pertinent information related to this Request for Proposal is available in the attached documentation. Any submissions that do not adhere to the requirements may be rejected. Towson University (hereinafter “University”) is seeking a full-service advertising and marketing agency contractor to provide a variety of services including, but not limited to: marketing (digital/traditional/experimental/grassroots/influencer), brand development, multi-channel campaign planning, creative concept development, graphic and design services, media planning and buying, video and multi-media production, digital marketing and SEM (search engine marketing), analytics and tracking, as well as web design and web development. The successful contractor will be responsible for supplying all personnel, materials, equipment, supplies, etc., necessary to successfully execute these objectives.
SLED stands for State, Local, and Education. These are solicitations issued by state governments, counties, cities, school districts, utilities, and higher education institutions — as opposed to federal agencies.
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