Question 1

What types of agencies buy Programmatic Advertising services?

Accepted Answer

Federal agencies across all departments procure Programmatic Advertising services, including the Department of Defense, Department of Veterans Affairs, General Services Administration, and civilian agencies. State and local governments also issue Programmatic Advertising contracts through their own procurement portals.

Question 2

How do I find Programmatic Advertising contracts with SamSearch?

Accepted Answer

Use SamSearch to browse pre-classified opportunities in one place, with AI-powered filtering by agency, set-aside, and deadline.

Question 3

Are there set-aside contracts for small businesses in Programmatic Advertising?

Accepted Answer

Yes. Many Programmatic Advertising contracts are set aside for small businesses, including 8(a), WOSB, SDVOSB, and HUBZone firms. Use SamSearch's set-aside filters to find contracts your business qualifies for.

Question 4

How competitive are Programmatic Advertising government contracts?

Accepted Answer

Competition varies by contract size and type. Large IDIQ vehicles in Programmatic Advertising can attract dozens of bidders, while small open-market solicitations may have only a few. Monitoring active solicitations and building agency relationships early improves win rates.

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Programmatic Advertising Government Contracts

RFP # BEG – DIGITIAL – 2026 - 001 - Digital Programmatic Marketing

Programmatic Advertising Government Contracts — FAQ