RFP # BEG – DIGITIAL – 2026 - 001 - Digital Programmatic Marketing

AI Summary

BASIS.ed requests proposals for digital programmatic marketing services focused on year-round and seasonal campaigns to increase brand awareness, drive website traffic, and generate school applications for K-12 parents in Arizona.

Opportunity details

Solicitation No.: 237497
Type / RFx: RFP
Status: Open
Level: local
Published Date: Invalid Date
Due Date: Invalid Date
NAICS Code: 541613 AI guide
Jurisdiction: BASIS.ed
State: Arizona
Agency: BASIS.ed

Description

BASIS Ed runs programmatic advertising year-round, with an added seasonal focus on Open Enrollment, our largest campaign. Open Enrollment happens in the fall for admissions to the following school year. After the Open Enrollment period ends, lottery drawings are held and offers are sent out to prospective students. BASIS also seeks to get applicants for some schools after the Open Enrollment window has ended. You can learn more about our enrollment process here. Campaign Types:  Evergreen  Seasonal  Regional, School or Audience-specific (example: Kindergarten ads for one school)  RetargetingAdvertising Goals  Increase brand awareness in our target markets for our target demographic (Parents of children K-12, more information available upon request)  Drive traffic to our website  Generate: o Email list subscriptions o Tour sign-ups o School Applications

Commodity Codes

Commodity Codes: UNSPSC 60105409 Brand marketing or advertising instructional materials

Events & Timeline

Status	Event Name	Location	Description	Dates	Mandatory
Ongoing	Open Date	Online Portal	Posting date for the Opportunity	May 21st 2026, 12:00 AM MST	N/A
Upcoming	Questions Due Date	Online Portal	Deadline to submit Questions	Jun 4th 2026, 2:00 PM MST	N/A
Upcoming	Close Date	Online Portal	Deadline for Submissions	Jun 8th 2026, 5:00 PM MST	N/A

Requested Information

Note: Template files for the items below (BidTables, Questionnaires) are available in the Attachments section of this opportunity.

Name	Type	# Files	Requirement
Proposal	File Type: PDF (.pdf)	Multiple	Required

Attachments

RFP_BASIS_SCHOOLS_-_MARKETING.pdf

Key dates

Invalid DatePublished
Invalid DateResponses Due

AI classification tags

digital marketing programmatic advertising brand awareness email list generation school marketing advertising campaigns regional marketing retargeting advertising seasonal marketing

Frequently asked questions

SLED stands for State, Local, and Education. These are solicitations issued by state governments, counties, cities, school districts, utilities, and higher education institutions — as opposed to federal agencies.