26-003 - Marketing Agency Search

Scope Munich Airport NJ LCC, the Operator of Terminal A at Newark Liberty International Airport, is looking to hire a local (preferably New Jersey-based) marketing agency to assist the Terminal A Concessions Marketing effort. Specifically, the Marketing team is looking for an agency to create and support: - an SMS/Text messaging program, platform, and efforts targeting passengers and terminal employees - an email marketing program, platform, and messaging targeting retail sales, amenities, and food and beverage sales for passengers traveling through EWR Terminal A - a "street" team to solicit passenger mobile numbers and email addresses leveraging provided incentives - review of internal social media messaging as neededExperience Agency experience should include but not be limited to copy writing, sales funnels, aviation concessions, guerilla marketing, SMS/text messaging, and email marketing proficiency.Period Starting May 1, 2026, for a minimum of three months, but not to exceed eight (months), ending no later than December 31, 2026.Fee Fee including set up of SMS platform, creative messaging, and sales funnels; set up of email platform, creative messaging, and sales funnels; and staffing of street teams to solicit 1,000 passenger email addresses and 500 employee mobile phone numbers shall not exceed $10,000 per month, or $80,000 for the duration of the contract.Submissions Please note the VERY TIGHT TIMELINE! A written proposal with relevant work samples, and two client references are required and will be accepted through 4/23/2026. All submissions are to be made through Munich Airport NJ's Bonfire Proposal Software at Munich Airport NJ LLC - Marketing Agency Search. The selection process will be handled by the MANJ Procurement Department.Please add any and all questions in the Bonfire system, so they can be answered and shared with the entire group of agencies.

Commodity Codes

• Commodity Codes: US_NAICS_2022 541613 Marketing Consulting Services US_NAICS_2022 54191 Marketing Research and Public Opinion Polling US_NAICS_2022 541910 Marketing Research and Public Opinion Polling US_NAICS_2022 92614 Regulation of Agricultural Marketing and Commodities US_NAICS_2022 926140 Regulation of Agricultural Marketing and Commodities

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